danika atkins smbtv #15 presentation on client agency management
DESCRIPTION
Danika Atkins SMBTV presentation on client agency management, social media management and finding balance with your vendor or client through open communication.TRANSCRIPT
client
agency
Who’s That Girl?
• Social Media Marketer
• Account Executive at Zone 5
• 4.5 Years Agency/Consultancy Experience
• Enterprise-Level to Small Business Accounts
• Ex-Coffee Addict
passion
realization
rebellion
cooperation reunion
explosion
completion
7 Stages of Marriage
A Client <-> Agency
Relationship
PA
SSIO
N
REA
LIZA
TIO
N
REB
ELL
ION
CO
OP
ER
ATI
ON
REU
NIO
N
EX
PLO
SIO
N
CO
MP
LETI
ON
Clients Are From Mars…
• Know your role (you have one!)
• Communicate culture
• Get the whole organization on board
• Integrate into the whole
Agencies Are From Venus
• Know what social media can and cannot do
• Do not underestimate required resources
• Pivot, don't flail
• Connect the dots
Relationship Tools
Custom Dashboards (Raven)
Relationship Tools
Announcements (Old & New)
Relationship Tools
Shared Calendars (Google Calendar)
Relationship Tools
The New & Improved Phone!
Now with extra buttons!
“The single biggest
problem with
communication is the
illusion that it has taken
place.”
― George Bernard Shaw
Thank you!
Danika Atkins
Account Executive, Zone 5
@DanikaAtkins
Q&A Time!