Secure Your Brand with Anti-Counterfeiting Tools Brand protection can be best defined as a process of incorporating anti-counterfeiting, tamper-evident,

anti-theft or track and trace technology into a package to prevent brands from being attacked. There

have been many cases where an enterprise’s brand reputation and value have been at stake due to

counterfeiting. The act of product tampering or counterfeiting can range from grazing to malicious

tampering or providing duplicate products.

What is product counterfeiting?

Simply put, product counterfeiting comprises of products designed to mimic goods offered by eminent

manufacturers and brands. The counterfeiters deceive customers by making them believe that the

product they are purchasing is real. The truth is that the product purchased is an inferior quality

replication of the authentic product and not approved for sale by the original brand owner. This

comprises look-alike goods that confuse the buyer by making use of the brand name, logo replication

and other packaging tactics.

Types of Anti-Counterfeiting Techniques

Keeping all this above-mentioned concerns in mind it is essential for every manufacturer to invest in

anti-counterfeiting solutions. Multiple kinds of solutions include the following:-

● Printing anti-counterfeiting

● Chemical material anti-counterfeiting

● Physical anti-counterfeiting

● Digital information anti-counterfeiting

● Structure and packing anti-counterfeiting

● Human body and bio-character anti-counterfeiting

With generic brand protection solutions not covering product counterfeiting solutions today

eminent service providers have come up with advanced anti-counterfeiting solutions that use high end

search technology to monitor all product activities round the globe. They scan and picks up discount

percentages, pricing and quantities for each product. The users are able to view this information in user-

configurable charts on dashboards.

Furthermore, the solution comes with a Company risk index that marks suspects and highlights them on

the dashboard. This enables you to identify quickly the enterprises that are making you lose revenue,

customer and brand satisfaction. By aiming at investigation and enforcement initiatives on the top 10

to 15 suspects who are involved in counterfeiting, the solution helps users to minimize the impact of

product counterfeiting on their organization. This comprehensive end-to-end brand protection and anti-

counterfeiting solution helps effectively shut down the violators in a cost-efficient manner within a less

time.

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