S E C O N D S C R E E N &

ADVERT IS ING

80% Proportion of tablet or smartphone owners using their

device while watching television

32% use second screen to visit social media

sites to read or post about the show they are watching

37% say second screen use is related

to the show they are watching

43%

Use second screen to seek more

information about product

advertised during show being

watched

23%

Use second screen to read/post

on social media sites about

product advertised during show

being watched

21% of smartphone or tablet owners have at least

one general TV watching app (i.e., an app not related to a

specific TV show, TV channel, cable TV or streaming video

service provider).

33%

downloaded the

app while watching

the show

34%

downloaded the

app right before

or after watching

41% of smartphone or tablet owners have

at least one app related to a specific

network or TV show

Centris surveyed members of its Evolution of Video Community (EOVC) between August

14 and August 19, 2014. Data reported herein are based on the responses of 461 tablet or

Smartphone owners.

I N T E R A C T I O N W I T H A D V E R T I S I N G AMONG THOSE US ING SECOND SCREENS WH ILE

WATCH ING TV

16% 15%

28% 28%

13%

Extremely Unlikely

Very Unlikey Very Likely Extremely Likely

Unlikely Neutral Likely

L I K E L Y T O D O W N L O A D A F R E E A P P

F O R F A V O R I T E T V S H O W

P O W E R E D B Y CENTRIS MARKET ING SCIENCE

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