multivee second screen app
DESCRIPTION
Multivee Second Screen AppTRANSCRIPT
#multivee
near - relevant - social
The team #multivee
Pep Jové @PepJoveCompanyTransmedia Strategist
Pere Monguió @PereMonguioMarketing
Daniel Palou @PalouxicDeveloper
Àlex Tarragó @alextarragoICT Engineer
Adrià Velardos @adridozMultimedia Engineer
Context
Huge offer of television content
+ 40 TDT channels
+ Pay television
+ VOD platforms
Channel surfing is dead!
#multivee
Challenge
1. Avoid wasting time looking for interesting content
2. Find out relevant shows
3. Increasing the audience for conventional channels
#multivee
Solution
nearAdvanced features for
remote controlling based on indoor proximity
relevantCustomized recommendation
for the user
socialLive connection
to social networks
#multivee
NeariBeacon Technology
Detecting the user’s proximity to the television
Automatic recommendation before channel surfing
HbbTv Standard
Advanced features of the remote control based on
indoor positioning
Other features
All information kept in your pocket
Reminders of your favorite showsiBeacon
#multivee
Near
Whatch out your sight! You could become blind!
0 - 1m
You have a recommendation!
1m - 5m
Would you like to turn up volume?
5m - 10m
Would you like to turn off the screen?
+ 10 m
#multivee
Relevant
Alliance with third-party companies, providing scheduling database.
Live personalized recommendations
★ Social preferences★ Age segmentation★ In-app preferences★ Data from the buzz provided
by companies that analyze social networks
Recommendations Show Details
#multivee
Social
Login based in social networks
Live chatabout the show
Suggested hashtags to increase social interaction
#multivee
BenefitsFor the Audience
● Personal recommendations wherever you go
● Sustainable features
For Broadcasters & Advertisers
● Promoting live broadcasts increasing the share of the shows
● Increasing the notoriety of the show using suggested hashtags
● Useful data from the users
● Advertising
● Exclusive service for channels from a same network
For VOD platforms
● Drive traffic to pay television content
#multivee
#multivee
Pep Jové @PepJoveCompanyTransmedia Strategist
Pere Monguió @PereMonguioMarketing
Daniel Palou @PalouxicDeveloper
Àlex Tarragó @alextarragoICT Engineer
Adrià Velardos @adridozMultimedia Engineer