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Maximize Your Revenue With CRM & Integration Lynn Harrington, Scribe Software

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Page 1: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

Maximize Your Revenue With CRM & Integration

Lynn Harrington, Scribe Software

Page 2: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

State of CRM Data Integration 2012 Survey

22.7%

68%

15%

Page 3: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

I WASN’T AWARE YOU WERE HAVING A SUPPORT PROBLEM.

OUR OVERAGE POLICY IS CLEARLY STATED ON PAGE 34, SECTION 2, PARAGRAPH D, SUBSECTON II OF YOUR CONTRACT.

HI! I’M CALLING ABOUT THE PRODUCT YOU SHOWED

INTEREST IN AT OUR BOOTH LAST MONTH?

Page 4: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

Why CRM Data Integration?

Reduce mistakes

Make Better Decisions

Happy Customers

Drive Revenue

CRMData

Integration

ERP

BI

Finance

Customer Support

Vertical

Social

Marketing Automation

SFA

Page 5: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

Customer Service Info in CRM

Severity One Tickets Generate Activity Feed

Key word search on tickets generate leads for training or services.

Customer Service

Better Intelligence

Increase CSAT Reduce Churn

Page 6: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

Faster Funnel Better LeadsCustomer

Intelligence

Tradeshow leads imported into CRM.

Cloud content provider integration into CRM. Web Analytics integrated to CRM.

Marketing

Page 7: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

Proactive Selling

Protect Recurring Revenue

Reduce Churn

One way synchronization of

entitlement information to CRM.

Notifications to customer & activity feed

to Sales.

Generate lead or opportunity from

expiring entitlement.

Usage & Entitlements

Page 8: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

38%Data Entry

59% Custom Code

4%Satisfied with Integration

Page 9: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

Let’s Get Started!

Be Real

Who is in pain?What is the pain?Where can your data help?

TimeMoney

Resources

How much can you spend?How much time do you have?Do you have the people?Right Tool

For the Job

Purpose BuiltMinimum Fuss Mitigate Risk & CreepPlan for

the Future

Enough connectivity to growRoadmap & DirectionCommitment to MaintainGet Help

“Your Thing” is Not IntegrationAvoid DIY

Help is Money Well Spent

Page 10: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

You have the information. Use It.The technology is available. Buy it.Experts who can help. Get it.

Page 11: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

12,000 customers worldwide

1,000 partners 1,200 certified consultants

The Leader in CRM Data Integration

8 of the 10 largest financial institutions use Scribe

Strategic partnerships with Microsoft and Salesforce.com

15+ years experience in CRM

Page 12: Scribe maximizeyour revenuewithcr_menintegration_exploredyncrm2012_versie1

Programma sessie 4

Microsoft CRM roadmap Nancy Rademaker, Microsoft Grote Zaal

Starten met CRM Online Arjen Ruitenbeek en Seth van Ouwerkerk, CRMandMore

Zaal 2

Analytical CRM Hans de Boer, Piconcepts Zaal 3