scope cowi bystedpresentation_2014

7 FEBRUAR 2014

COWI POWERPOINT PRESENTATION 1

Bysted seminar: Internal digital communication

Why an online employee magazine makes sense … for COWI

Cirkeline Buron, Head of Section, Global Brand Marketing

Agenda

7 FEBRUAR 2014


The need for an employee magazine

When internal becomes external

The way we work

2R [results and resources]

Making more of our content

Questions and/or comments

Our world

18 APRIL 2013

SCOPE 3

About us

124 COUNTRIES MORE THAN

80 YEARS OF HISTORY

6,200 EMPLOYEES

17,000 ONGOING PROJECTS

DKK

5,118 MILLION IN TURNOVER

7 FEBRUAR 2014


Why have an employee magazine at all? The need for an employee magazine

Perspective and overview

Drive behavior and culture

Think, act and be like one company

7 FEBRUAR 2014


The need for an employee magazine

Our mission

18 APRIL 2013

SCOPE 6

Our mix of internal channels The need for an employee magazine

COWI portal Newsletter for managers Line communication Scope

7 FEBRUAR 2014



You can't contain communication

7 FEBRUAR 2014



Come see the way we work

7 FEBRUAR 2014



We love readers


We love readers

7 FEBRUAR 2014


The way we work

Our voice

7 FEBRUAR 2014


The way we work

With great power, comes great responsibility

Uncle Ben, Spiderman

7 FEBRUAR 2014


Content isn't king The way we work

Content

Context Angle

7 FEBRUAR 2014


Planning and sketching The way we work

7 FEBRUAR 2014


We love formats The way we work

7 FEBRUAR 2014


Taking a difference angle The way we work

http://scope.cowi.com/content/my-desk-jens-christoffersen

The hard facts

7 FEBRUAR 2014


2R

SCOPE 1 SCOPE 2 SCOPE 3 SCOPE 4 SCOPE 5 SCOPE 6

Unique visitors 4458 3631 3523 4211 3731 3858

Page impressions

Pages per visit

Av. visit duration

Bounce rate

47736 37176 31570 38764 31015 33827

7,06

05:14

26%

6,97

05:34

18%

5,91 6,44

05:16 04:31

31% 24%

6,10

04:54

27%

6,38

05:54

28%

What our readers think*

7 FEBRUAR 2014


2R

80% "SCOPE gives me global perspective and

an overview of COWIs business"

69% "SCOPE makes me feel like I am

part of a global community"

65% "SCOPE's layout is smart and

easy to use"

65% "SCOPE's content is relevant for me as COWI employee"

75% "SCOPE gives me good insight

into my colleagues' work"

63% "SCOPE makes me proud

of working at COWI"

*Reader survey conducted in December 2013

… how they rate the magazine

7 FEBRUAR 2014


2R

7,64% Average rating of SCOPE on a scale from 1-10

… and what some of them say

7 FEBRUAR 2014


2R

"In the latest issue of the magazine there was music playing on the first page. I did not have my headphone connected to the computer and the music played all over the office (really loud) and I got a huge shock. So please do not do that again"

"I like the fact that you go to every little (and big) corner of the COWI world - no one is being forgotten. That is just great. Keep up the great work!"

"Keep up the good work. The style is dynamic and extremely readable - I really like it!"

"After browsing the first two issues I have stopped reading SCOPE. It is as uninteresting as any magazine you would find in the seat pocket of any airplane."

"Considering that the magazine goes out to the entire Group, I think you have found a good balance in the kind of news that you bring - in terms of geography and professional areas."

Start spreading the news

7 FEBRUAR 2014


Making more use of our content

Project pictures on Instagram

Africa jobs posted on LinkedIn

White paper on LinkedIn and www

Video on YouTube and Facebook

Africa quiz on Facebook

Africa rising

Share related 3rd party articles on Twitter

… and the platform

7 FEBRUAR 2014


Making more use of our content

COWI POWERPOINT PRESENTATION 23 7 FEBRUAR 2014

scope cowi bystedpresentation_2014

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