Volume 7 Issue 1

April 2012

A Special Issue of 2011 Highlights

ISSN 2227-782X

scholar

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SCHOLAR is a biannual publication of the Research Committee at the University of Wollongong in Dubai (UOWD).For further details email: research@uowdubai.ac.ae

ISSN 2227-782X

Professor David GoodwinChief Editor

Mr. Immanuel Azaad MoonesarAssociate Editor

Mrs. Shelley GouverneurGuest Editor

Ms. Rita JouanehLayout and Design

A PASSION FOR ExCEllENCE IN

DISCOVERy AND APPlIED RESEARCh

Introducing the President ___ page 4

New Developments ____________ page 6

Focus on Faculty ________________ page 8

Researchers’ Corner ___________ page 16

AIB Mena _________________________ page 20

Government, Industry andCommunity Collaboration ___ page 24

Student Research Activities __ page 27

UOWD Publications __________ page 34

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From theChair’s Desk

Welcome to yet another addition ofScholar. With this edition comes a newEditor and one who has a hard act tofollow given the stellar performance ofthe former Editor, Professor RobWhelan.

Prof Whelan completed his servicewith UOWD last year. ProfessorGhassan Aouad has since joined theUniversity as President and wewelcome him to the UOWD family.

For UOWD, 2011 was a great yearwhen the various achievements areconsidered. In terms of facultyresearch outputs, again, there has beenvery strong performance in thepublication of books, book chaptersand refereed journal articles by faculty.Not only is the volume of outputsstrong but also the level of publicationcontinues to strengthen across allfaculties. There is evidence of this in

the citation indexes associated withthe publications. These outputs do notoccur without the commitment andexpertise of faculty employed in theuniversity and this needs to berecognized. Further, the universityitself has continued to increase fundingfor both research conferenceattendance and the conduct ofresearch. Of note, the libraryresources continue to grow and theonline database resources must nowbe among the best in the region.

In terms of this edition of Scholar,there are a number of features. Oflocal significance, the universityrecently released the AIB MENA CaseStudy Book, Volume 2. This bookfeatures teaching cases that arefocussed entirely on the MENA region.The first book in the series wasformally launched by Her ExcellencySheikha Lubna bint Khalid bin Sultan al

Qassimi, UAE Minister for ForeignTrade. In the Research Corner, our newPresident, a Dean, and a UOWDresearcher are all featured. In addition,there is a focus on faculty and both theinternal and external grants securedby them in 2011. There is also a featureon the Middle East Media Educator,the UOWD doctoral programs, anarticle on “Going Green”, and afeature on the new Deans appointedto UOWD in 2011.A number of other articles orcontributions are also included whichwhen added together give some ideaof the importance research plays inthe day to day life of UOWD.

We do hope that you enjoy thispublication. Be assured that for 2012this progress continues and a goodupdate on this will be a feature in thenext edition of Scholar.

Professor David Goodwin

Chair, Research CommitteeDean, Faculty of Finance and AccountingInterim Director, Postgraduate Research

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Monday, 30th January 2012: ProfessorGhassan Aouad, previously Pro Vice-Chancellor Research and Innovation andDean of the College of Science andTechnology at the University of Salford inthe UK, joined the University ofWollongong in Dubai (UOWD) asPresident.

Professor Ghassan Aouad says: ‘I amexcited about joining a dynamic team at arapidly progressing higher educationinstitution in a very vibrant part of theworld. I am also looking forward toworking with our staff, students, andexternal stakeholders to strengthen theUOWD’s position in the UAE and theregion.’

Professor Aouad has spent the last 20years teaching and researching subjectsrelated to the areas of informationmodelling and visualisation, simulationand process mapping within construction.

He joined the University of Salford in 1992as a Research Fellow and has progressedthrough to the role of Pro Vice ChancellorResearch and Innovation and Dean of theCollege of Science & Technology,responsible for some 400 staff and 6,000students.

Prior to joining Salford, he spent five yearsin the Department of Civil and BuildingEngineering of Loughborough University,where he obtained his MSc inConstruction (1987) and his PhD entitledIntegrated Planning Systems for theConstruction Industry (1991).

Before becoming Pro-Vice-Chancellor inJuly 2008, Professor Aouad was Dean ofthe Faculty of Business, Law & the BuiltEnvironment at the University of Salford(August 2006–July 2008), and prior to thishe held the position of Director of theResearch Institute of the Built & HumanEnvironment which achieved the ResearchAssessment Exercise 6* status in 2001.Between 2003 and 2006 he was Head ofSchool of Construction & PropertyManagement (since renamed to theSchool of the Built Environment) atSalford.

During his time in Salford, ProfessorAouad successfully supervised 22 PhDstudents, externally examined 52 PhDstudents, authored 3 major researchbooks and co-authored one book. Inaddition, he generated more than £10M inresearch funding as Principal Investigatorand £8M as Co-Investigator, published 92papers in top rated refereed journals,

delivered more than 50 keynotespeeches and invited lectures, andpresented his work in more than 40countries. His own experience ofbecoming a research leader isreflected in the opposite diagram.

Professor Aouad was appointed asVice President of the CharteredInstitute of Building (CIOB) in March2010 and will become President in2014.

Professor Aouad has been very activein community work raising funds forcharity in excess of £25k in the last 4years for organizations such asKidscan, The BBC Children in Needand the Mayor of Salford nominatedcharities amongst many others.

Professor Ghassan

Aouad joins UOWD

as the President

Introducing the President

“I am also looking

forward to working

with our staff,

students, and external

stakeholders to

strengthen UOWD’s

position in the UAE

and the region.”

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how to become a research leader? By Professor Ghassan Aouad

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The University of Wollongong inDubai (UOWD), which introduced itsDBA (Doctor of BusinessAdministration) and PhD (Doctor ofPhilosophy programs late in 2010,organised a ‘Meet the Supervisors’event for current and prospectivedoctoral students. The purpose of theevent was to give students theopportunity to meet potentialsupervisors and become familiarizedwith their areas of specialization. Theevent was also aimed at enhancingstudent-supervisor communicationand interaction.

Ten supervisors presented theircredentials, areas of research interestand their models of supervision todoctoral students. Many of thesestudents hold key positions in thepublic sector or private companies.

In their presentations, supervisorsstressed the need for students to havepassion for their topics. The

supervisors pointed out thatsupervision is a multifaceted task, sincefrequently a supervisor is a mentor,facilitator, critic, editor and a guide tothose students under his or hersupervision.

The supervisors who briefed thedoctoral students were ProfessorDavid Goodwin (Dean of Faculty ofFinance and Accounting), DrAbdelmoneim Ahmed (Director ofPostgraduate Research), Dr MichaelWillemyns, Dr Kathy Shen, Dr RamziNekhili, Dr Norhayati Zakaria, DrBalan Sundarakani, Dr JawahithaSarabdeen, Dr Hela Miniaoui and DrArijit Sikdar.

UOWD is aiming to be at theforefront of efforts to fill the vacuumof research culture in the UAE throughits doctoral programs. Interestingly,the majority of the student mixenrolled in the doctoral programs atUOWD are Emiratis. This is important

given that, with their enrolment atUOWD they can research a locallyrelevant topic of importance to thedevelopment of the nation. Also, giventhey do not have to go abroad for theirstudies, they can continue to work intheir current position.

NewDevelopments

Meet the Supervisors

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Book launch Sheikha lubna

Her Excellency Sheikha Lubna bint Khalidbin Sultan al Qassimi, UAE Minister forForeign Trade, launched a book entitled“Actions and Insights: Business Cases fromthe UAE” at a function held at UOWD.H.E. Sheikha Lubna was joined by formerUOWD President, Prof Rob Whelan,former Vice President Academic, ProfMohamed Khalifa and the three co-editorsin signing copies of the book andpresenting them to the UniversityLibrarian.

The book analyses real businessmanagement problems faced andovercome by UAE-based private andpublic sector enterprises. Additionally, itillustrates principles of good businesspractices and outcomes for use in teachingin business and management courses.

The case studies include organizationssuch as JAFZA- Economic Zones World(EZW), UAE Exchange, Jumeirah Group,Etihad Airways, Production ServicesNetwork (Dubai), Aqua Chemie, PromoSeven Sports Marketing, Al Ain Dairy, HayGroup and TMH Dubai, among others.

The book has been published by theUOWD Case Centre in collaborationwith the Academy of InternationalBusiness – Middle East and North Africa(AIB-MENA). It was edited by DrMelodena S. Balakrishnan, Dr Payyazhi Jayashree and Dr Ian Michael.

Professor Whelan said: “I believe thatuniversities have a responsibility tocontribute to the development of theircommunities. We take this responsibilityseriously and today’s event marks a majorstep in this direction for UOWD. Thepublication of business cases that aredirectly relevant to this region, can nowbe used as case studies in teaching by anyUniversity across the world.”

“This book is important from the point ofview that very little is known about whatmakes business enterprises tick in this part

of the world. Academics should play a keyrole in changing this scenario, by providingan independent and credible perspective,”said Professor Mohamed Khalifa.

“We expect this book to spur moreorganizations and individuals to contributeto teaching and research,” said DrMelodena Balakrishnan, “The totalpublished research in the fields of Business,Management and Accounting in this regionis less than 1% of total published researchworldwide – and one third of this ispublished by researchers based outsidethe region. With studies such as those inthis book, we are working to reduce thisinternational knowledge gap.”

In his introduction of Her ExcellencySheikha Lubna, Francis Matthew, Editor atLarge, Gulf News, said the book will helpshed light on how the UAE “got it right” ina region in which many countries have notbeen able to progress much. He hailed therole of H.E. Sheikha Lubna in influencingbusiness in the UAE, including her role ashead of Tejari.com. This publication put theUAE at the forefront of the e-commercerevolution in the region.

The following grants have been rated as ‘highly Competitive’**

or ‘Competitive’*

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Focus onFaculty

ExTERNAl RESEARChGRANTS AWARDS

CElEBRATED AT SPRINGGRADUATION CEREMONy

Project TitleInvestigators

Professor Khalifa Mohamed (UOWD),

Dr Kathy Shen (UOWD) &

Professor Douglas Vogel ((City

University of Hong Kong) Application

of Semantic Networks to Computer-

Mediated Discussions for the

Enhancement of Group Processes and

Performance.

Dr. Mohamed Watfa (UOWD) &

Dr Hend Al Qazimi, UAE University.

Multi-Hop Wireless Energy Transfer in

Sensor Networks.

Application of Semantic Networks to

Computer-Mediated Discussions for

the Enhancement of Group Processes

and Performance

Multi-Hop Wireless Energy Transfer in

Sensor Networks

AED 100,000

At the 19th UOWD Graduation Ceremony, Dr Kathy Shen and

Dr Mohamed Watfa were presented with certificates of

recognition for securing Emirates Foundation grants valued

AED 240,000.

Amount Granted

AED 140,000

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Best Case study award: Dr Gwendolyn Rodrigues

(AIB MENA)

University Research Grants

2011Two UOWD staff have received research grantsupport from the University Research Committee inthe 2011 round, to support their research. DrNaeem Muhammed was awarded AED10,000 for hisproject, in collaboration with Dr Hela Miniaoui,entitled: “The Performance of Islamic Banks andConventional Banks in the GCC countries: AComparative Empirical Analysis”. Dr Hela received agrant of AED15,000 for her project, in collaborationwith Dr Peter Oyelere at UAE University, entitled:“Determinants of Internet Financial ReportingPractices: Evidence from the UAE and Comparisonwith Global Best Practices.

The Academy of International Business – Middle East NorthAfrica (AIB-MENA) announced that Dr Gwendolyn Rodrigues,(Associate Professor at UOWD) was the winner of a recentcase-writing competition held by Emerald Emerging MarketsCase Studies. The competition was open to case authors basedin the Middle East and North Africa. Gwen’s winning case studywas entitled: “EnviroServe: The Green Company in the UnitedArab Emirates”.All Cases were judged by the editorial board of Emerald EmergingMarkets Case Studies. The case competition had some excellentsubmissions and it was tough to judge between them. As thewinning author, Gwen received an award of USD $1,000 and hercase will be published in Emerald Emerging Markets CaseStudies.  

Middle East Media Educator

Middle East Media Educator or MEME was created last yearfollowing the model of Asia Pacific Media Educator. This publicationwas founded in 1996 and is still edited at UOW by Dr. Eric Loo.Dr. Loo was instrumental in the startup of MEME, joining theeditorial advisory board and sharing the experience acquired overmore than 15 years.

The first MEME dated August 2011 appeared as planned at theend of July last year. The journal was something new at UOWDand indeed in the region and was generally welcomed. I’m surethat some people wondered why something like MEME hadn’tbeen done before, but that’s the advantage of living in a developingcountry. Things that would be repetition in a developed marketmay be innovations in the UAE.

In the months since that first issue of MEME was published, peoplehave often asked how the research articles and commentarieswere able to be found. Actually, that wasn’t difficult. The call wentto the editorial advisory board members who are located in theUAE, the Middle East, India, Australia, and the US as well as torelevant organizations like the Association for Education inJournalism and Mass Communications and the Middle East StudiesAssociation. That resulted in most of the academic contributions.

Friends in the region or outside were also contacted who hadworked here earlier and invited them to write about theirexperiences with media. Some of those pieces wouldn’t havemade sense in Europe or North America, but they were of interestin the Middle East where so much is changing in media and mediaeducation.

Reading the preface and introduction to the first issue, I find thatsome things have changed for Issue 2, which again is due at theend of July. We decided to avoid subscriptions or a fee for readingMEME. The first issue has been available as a downloadable PDF onthe UOWD website at: http://www.uowdubai.ac.ae/publications/details.php?sec=1That’s where Issue 2 will also be located as soon as it’s published.

The theme of MEME 2012, once again, is broad enough toaccommodate many stories: Looking for Transparency: Journalism,PR, and Media in the Middle East. It features more articles fromUOWD faculty, and we expect also contributions from studentsin the new Master of Media and Communications program. Thatwill demonstrate better than any catalogue the ongoing academicexpansion of UOWD beyond business and informationtechnology.

Developing Middle East Media Educator

Dr Alma KadragicProgram Director

Master of Media and CommunicationsMaster of International Studies

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By Dr Kamal Jaafar

BS, MPhil, MBA, PhD Cambridge

Going green has never been as profitableas it right now, and it looks as though thisbusiness trend is just getting started. AGreen Economic Revolution is under way,led by entrepreneurs with green ideas forre-engineering various industry andservice sectors. The pace of thisrevolution is exceeding all expectations asconsumers search for ways to reducetheir costs while helping fight globalwarming.

No business owner relishes spendingextra money for something that won’t payfor itself with increased revenue, andgoing green as a business is no different. Infact, it might be one of the most commonreasons for businesses to not make greenchoices – the belief that going green costsa lot more money, therefore cutting intoproduct margins and the bottom line. Butit doesn’t have to be that way. In fact,some options for going green with yourbusiness will end up saving you money, whichcould either add to the margin or enable youto offer products at a lower price than yourcompetitor. You would be amazed how manyGreenPreneurs has become successfulriding the new wave of SocialGreenpreneurship. With consumers readyand willing to spend trustingly on eco-friendly products, manufactures of greenproducts are finally starting to see the bigpay backs on their initial investment. It’s nottoo late to take advantage of these newgreen business ideas.

The Driving Why?

Business has contributed greatly toenvironmental degradation and now thesame capitalist system that drove theindustrial revolution, is beginning to play avital role by solving the problems it created.Businesses are taking action on climatechange in ever increasing numbers for manyreasons including benefits to the corporateimage and alignment of the corporation withthe environmental interests of owners,employees, suppliers, and customers.Sustainable initiatives can also reduce costs,increase return on investments, and reducedependency on uncontrollable costs likefossil fuels.

It seems the most successful greenbusinesses have established a winningpresence where they offer their greenproducts and green services. If you lookclosely at the best of the best within thisgrowing Greenpreneur based economy, youshould notice that the most successful greenbusinesses are the ones that took the timeto establish a plan. There is a powerful logicdriving the growth of sustainable business.Many large corporations are showingleadership with sustainability initiatives thatboth reduce the size of their footprints anddecrease their long term costs. Overall, acost benefit analysis reveals the merits ofsustainable practices. Although it is clear thatsome are faring better than others,Companies like Xerox, PUMA, HP, Walmartand even smaller companies like Zotos aresuccessfully incorporating sustainability

initiatives and reducing their footprints.Business is well suited to finding innovativeapproaches as it is always looking forcheaper, faster, cleaner, and more efficient andmore effective solutions. Business is alsomore likely to find these opportunities thana government planner.

As sustainability is still very young, theemissions reductions possibilities forbusiness are massive. The vast majority ofbusinesses have yet to adopt sustainablepractices. According to the Sustainability &Innovation Survey by MIT’s SloanManagement Review and Boston ConsultingGroup, 82 percent of small companies haveyet to go green, and 66 percent of largecompanies have yet to embrace sustainability.That leaves room for major emissionsreductions.

Loss of competitive positioning and publicire are two powerful disincentives that arealso driving businesses to embracesustainability. The number of sustainablebusinesses will continue to grow because itis an unstoppable mega-trend. To assistcompanies in their efforts to go green, newalliances are developing including newpartnerships between corporations andenvironmental organizations. Althoughconsumers are still woefully ignorant aboutthe environment, there can be no doubt thatthe green consumer is on the rise.Consumers have shown a steady andgrowing demand for green goods andservices for several years now.

“The Big Green Project”Effects of Green Products and Projects on Engineering and Business Trends

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Increases to employee productivity andbenefits to the brand are just two reasonswhy businesses will keep integratingsustainable practices to serve the company’sbest interest. Public pressure and customerloyalty will also add to the forces pushingcompanies to go green. However the singlegreatest motive that will drive businesses toreduce their footprints is the profit incentive.As the most powerful of all incentives, profitwill continue to be attractive to decisionmakers.

In today’s world where we can see theeffects of pollution on our environment,doesn’t it make sense to look for a ecofriendly home based business? Many homesare already being upgraded to be greenerfriendly. Energy efficient appliances, airconditioners, and heating units are nowbeing upgraded with the help ofgovernment rebates to encourage and helpyou, the homeowner. Exchanging toxiccleaning products and organic food in familymeals help you and your children live in acleaner environment and a healthierlifestyle. As a result of more and morepeople looking for a greener lifestyle, thedemand for green products and businesseshas grown. Research has shown that 79%would rather purchase products fromgreen companies because of theirreduction on their impact on theenvironment. It also shows that 89% of thepeople are more likely to purchase greenproducts within the next year.The green market is now estimated to beworth $5.27 trillion (£3.2 trillion)worldwide and in the next couple ofdecades the clean energy market alone isexpected to be worth more than $13trillion. With trillions at stake and ominousdisincentives, businesses cannot afford toignore the green market.In today’s business environment, sustainablepractices are becoming a strategic priority.Although some businesses will need tocajole to look beyond the short term profitcycle, there is ample incentive to expandtheir time horizons for a return on theirinvestments. In the absence of anenvironmental policy framework, leadershipwill come from visionary businesses thatsee the writing on the wall.

Construction is among those

Sectors Being Affected by the

Green Trend

Economics of green building

There is an increasing demand for greenbuildings from tenants, customers, andbusiness partners..  Reasons for this increasevary, but the main focus is economic gain.We’re talking new ways of designing buildingsand locating them. These new buildings areusing new products that place less stress onthe environment and that carry the type ofthird-party certifications.These buildings are designed to use little orno utility-supplied energy, a benefit that’sgaining tremendous traction amongconsumers with the seemingly daily priceincreases in coal, oil and natural gas.Studies indicate that substantial benefits forgreen building owners include:n Decrease in operating costs; with energyprices raising and forecasted to continue toraise, energy efficient building continues tosave money indefinitely.n Increase in building values; Green Buildingshave a higher re-sale value.n Increase in Occupancy; air quality andnatural lighting create desirable workplaces.n Increase in rent value; higher tenantdemandMany building owners are concerned withupfront costs.  The initial cost depends onseveral factors including the architects’ andbuilders’ green experience, and the kind ofgreen construction used.  U.S. buildingscertified with LEED (Leadership in Energyand Environmental Design) are oneexample.  Initial cost varies with the level ofgreen design and construction.  Averageadditional costs for offices and schools wereas little as .66% for certified LEED buildings,and as much as 6.8% for platinum LEEDbuildings, the highest LEED certification.To offset many of the initial costs, theincentives are offered:Tax creditsGrantsRebatesBetter materials and higher efficienciesprovide pay back for initial costs over thelifetime of the building’s operation.

Success Stories

1-Australia’s first Green Star rated building,

the ten-story “Council House 2,” wasawarded six stars and shows 72% reductionin water consumption, 85% reduction inelectricity consumption, 87% reduction ingreen house gas emissions, and 80%reduction in sewer emissions.  Thesesustainability features cost $11.3 million andare expected to deliver a 10 year payback.2-Google Headquarters in Mountain View,California installed about 10,000 solar panels,expected to generate 30% of Google’s peakelectricity demand, and pay for itself within 8years.3-The first project in Latin America tobecome Gold LEED certified was the HSBCBank Headquarters in Mexico City.  Itincludes a 4,000 square foot green roof, anonsite grey-water treatment plant, low-VOCcarpeting, GreenGuard certified furniture,convenient public transportation, bike racksfor employees.  Builders also used localmaterials and resources. 4-The Adobe Headquarters complex in SanJose, California received the Platinum LEEDcertification.  Adobe invested approximately$1.4 million for energy and environmentalrenovation.  Adobe received $380,000 inone-time rebates, and approximately $1.2million in annual savings.

Conclusion

The average person might believe that theworldwide push to “go green” is comingsolely from politicians and concernedcitizens. In fact, this is not the case! In recentyears, many big-name companies haverealized their way towards more sustainableand eco-friendly business practices. I thinkgoing green is much more than a fad. Ibelieve it is an entire new market, and amarket that’s here to stay. People are nowhaving environmentally friendly homes builtfor them, hoping to depend less on oil andmore on the energy of the sun.Environment friendly cars are also beingbuilt, hoping to depend less on oil and moreon ecologically sound forms of energy. I seea pattern forming here. It might take yearsbefore cars with fuel-cells becomecommon-place, but I can definitely see atrend towards just that. We are mostcertainly living in exciting times whencompanies that restore and maintain ourfragile environment can be profitable.

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New Deans

Professor DavidGoodwin joins

UOWD as Dean,Faculty of Finance

and Accounting

In these positions he has not only undertaken academicresponsibilities but has also served as Head of Department,Head of the Business School, Dean, and Assistant Provost.

Professor Goodwin was most recently at Abu Dhabi University asProfessor of Accounting and also Chair of Accounting. Prior to thathe was at Zayed University, Bond University (Australia), NanyangTechnological University (Singapore), Lincoln University (NewZealand) which is now the University of South Australia.

He has also consulted to several, now established universities,during their start up phase. These consultations are in addition toquality assurance reviews he has undertaken for establisheduniversities.Professor Goodwin’s qualifications include a PhD from the

University of Adelaide, FCPA, CA. He completed his BBS (Bachelorof Business Studies majoring in accounting and finance) fromMassey University, New Zealand, where he won the university prizefor his overall performance in corporate and managementaccounting. Later, he completed his MBA (Master of BusinessAdministration) from the University of Otago, New Zealand.

His primary teaching areas are management accounting andmanagement control. His interest in these teaching areas aroseduring his twenty years of corporate experience that was gainedbefore joining academia. In this time he served in the roles ofManagement Accountant, Systems Accountant, and CompanySecretary. He is also an active researcher and has published manypapers in both refereed and professional journals. He has alsopresented frequently at international conferences.

Before joining University of Wollongongin Dubai, Professor Goodwinserved as an Associate and FullProfessor in universities in Australia,New Zealand, Singapore, and the UAE.

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He was responsible for management training in the Hong KongCivil Service prior to taking up lecturing and academic managementroles at several Australian universities. Most recently (2003-2011),Dr. Li was Associate Head of School and Executive Director, MBAPrograms as well as Associate Professor of Business at theInternational Graduate School of Business (IGSB), University ofSouth Australia. He also served as Associate Dean (Academic) atthe Adelaide Graduate School of Business, University of Adelaide

In his academic leadership roles, Dr. Li has been active ininternational activities, developing and managing business programsin Asia and Europe. He is also heavily involved in internationalaccreditation of business programs and academic quality audit inboth Australia and the Asian region. Dr. Li regularly chairs academicaccreditation panels for the Hong Kong Council for Accreditationof Academic and Vocational Qualifications.

Dr. Li’s teaching, research and consulting activities focus mainly oninternationalization, organizational restructuring, international jointventures, knowledge management and strategic management. Sincespending his sabbatical at Tsinghua University, one of the topuniversities in China, in 2008, his research interests are Chineserelationship management (Guanxi), learning organization, marketentry strategies and strategic congruence in the internationalizationprocess.

Serving on the editorial boards of the Academy of ManagementLearning and Education (AMLE) and Career DevelopmentInternational, Dr. Li is working on a number of research projects,including “Updating the Guanxi Model for Contemporary ChineseBusiness” and “Global Value Chain Governance“. He publishesregularly in refereed journals and international conferences. Hislatest publication is a book chapter on “Market Entry Strategies forthe Apparel Industry in China” to be released in May this year.

Dr laubie li joins UOWD as Dean,

Faculty of Businessand Management

With a career in management education for over 20years, Dr laubie li comes to University ofWollongong in Dubai with a wealth of experience inteaching, research, business, consulting and academicmanagement. Dr Li holds a PhD degree from theUniversity of New South Wales, Australia and has hadmany years of business and industry experience beforeembarking on an academic career.

during 1996-2002

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Doctoral students interact with expertsto seek inputs for research topics70% of first batch of doctoral students at UOWD are Emiratis

The first-ever roundtable organized by doctoral students ofUniversity of Wollongong in Dubai (UOWD) to obtain feedback ontheir research generated an overwhelming response from expertsfrom the UAE industry and government sector.

The initiative, whose aim was to involve industry and community inproviding feedback on the students’ research, was conducted by thefirst cohort of doctoral students, who began their Doctor ofBusiness Administration (DBA) and Doctor of Philosophy (PhD) programs at UOWD.

The students interacted freely with the experts whose coremessage was to engage in ‘applied research’ that is contextualized tolocal conditions and to select their research topic early in theirdoctoral journey. The event also discussed ways of motivating theindustry to collaborate in order to make research locally relevant.

Professor Kenneth Wilson, Director of National ResearchFoundation, stressed the need for a strong peer group, and urged thestudents not to lose sight of the question. “In applied research, youneed to first identify the question that needs an answer,” he added.

Participating in a group discussion, Ahmad Mohammed Al Mulla, VicePresident, IT, Dubai Aluminium (DUBAL), lamented the lack ofresearch culture in the UAE and added that the launch of doctoralprograms by a private university would provided a much needed boost to applied research in the country.

Dr David Dombkins, Program Manager, United Nations EconomicCommission for Europe (UNECE) PPP Program, commented: “It isimperative to choose issues that are fundamental to the UAE. Thekey to effective research is to contextualize it to local conditions.”

Professor Rob Whelan, former President of UOWD, remarked thatthe launch of doctoral program was a landmark not only in thehistory of UOWD but also for the higher education system in theUAE. He identified three elements that would help research activitythrive: accessibility to data, identification of strategic researchdirection at the very start and building fruitful relationships betweenstudents, faculty and industry/government sectors.

Professor Mohamed Khalifa, former Vice President Academic,UOWD commented: “The objective of the roundtable was toenhance interaction between students and the community as partof a four-way partnership between students, academic staff, industryand government. This interaction will contribute to enhancingrelevance and applicability of research to the needs of the UAE. Weplan to organise such events on a regular basis to opencommunication channels with all stakeholders.”

Nearly 70 per cent of the first cohort of doctoral students isEmiratis, most of whom are holding key positions in the publicsector. They are keen to do their doctorate here in the UAE becausethey can research a locally relevant topic while keeping their job,and without the need to go abroad for research studies.

Youssra Kaddoura, a doctoral student who has chosen the topic‘Cross-Cultural Effect on Performance’ said, “the roundtable enabledus to understand that the academic world cannot be isolated fromthe real world. The university’s assurance to forge close links withthe industry was also encouraging because this will enable us to gainaccess to information and thus make our thesis more relevant andpractical.”

Ahmed Saeed Al Nayeli, Manager at Tawazun, an Offset Groupcompany, said, “it is great to do a doctoral program while workingfull time in the UAE. This interaction with industry and governmentofficials will assist me in fine-tuning my research topic with a focuson local needs.”

Among other representatives from the industry and governmentsector who attended the event were Alexander Williams, Director,Strategy and Policy Division, Dubai SME; Khalifa Rabba, AVP, Head ofMarket Operations, Dubai Financial Market; Sabiha Alyouha, head ofMarketing and Events, DTCM; Mouna Anohi, IT section, DubaiMunicipality and representatives from Knowledge and HumanDevelopment Authority (KHDA).

UOWD is the first Ministry-accredited private university in the UAEto offer the DBA and PhD Doctoral Programs. The university workswith business, government and industry to ensure that it offersrelevant education today and in the future.

Doctoral Students

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UOWD case study on ‘Marketing of aDestination using Sports’

UOWD to host the 2014 AWBMAMD International Conference

The Program Director of the Master of StrategicMarketing program Dr Prakash Vel and AssociateProfessor Dr Donelda McKechnie have prepared andreleased a case study, titled ‘Marketing of a Destinationusing Sports’ to the case client, Fujairah AirportsAuthority.

The case study focused on how sports can be used as animportant part of a comprehensive set of strategies usedin destination marketing. The outcomes of the studyinclude an analysis of the role played by internalmarketing, sponsorship, managing physical evidence, roleof integrated marketing communications and publicrelations when marketing a sporting event.

University of Wollongong in Dubai has been selected tohost the 2014 Biennial Conference of the Academy ofWorld Business, Marketing and Management Development (AWBMAMD) in Dubai.

The body has nominated Dr K Prakash Vel, AssistantProfessor, Faculty of Business and Management atUOWD to be the Associate Programme Chair of theConference.

The fundamental and overall purpose of the Academy ofWorld Business, Marketing and ManagementDevelopment (AWBMAMD), a body registered inAustralia, is to advance, transmit and sustain knowledgeand understanding of business, marketing andmanagement development through conferences,research and publications at the highest internationalstandards for the benefit of the local and globalcommunities.

The Academy has organized four Biennial internationalconferences in Australia, France, Brazil and Finland. TheAWBMAMD has a number of refereed publications

including the Journal of International Marketing andExporting (JIME); the Journal of Management and WorldBusiness Research (JOMAWBR) etc. and also publishesrefereed conference proceedings and research books.

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My Research Philosophy

As a graduate of De Montfort University, awell known doctoral program in business, Ireceived a Ph.D. that was not onlymethodologically rigorous, but which alsosparked my interest and excitement aboutscholarly research. I base my research on several coretenets. First, an important issue for me is theresearch relevance.  In my opinion, it iscritical that the research in which I engagenot only be interesting to me, but also be ofuse to other academics and/or to thebusiness community at large. Second, I striveto conduct the highest quality researchpossible. If research is to be relevant, it mustalso be based on quality data, thoroughanalysis, and properly reasonedinterpretation.  I therefore think that it iscritical that I endeavor to maintain highquality standards in the research in which Iparticipate. Third, for my research to be ofhigh quality, it is also important that Imaintain personal and professional integrityin all of my endeavors. This implies that Ishould maintain high standards of attitudesand behaviors so that my colleagues andassociates within as well as outside of theacademic community will know me as aperson of integrity, a man who can betrusted. Fourth, although I hold truth to beimmutable, my knowledge about what is

true can and will change. Therefore, toconduct high quality research I must beopen to different perspectives,methodologies, and ways of thinking inorder to advance my understanding of thenature of what I study. In summary, I thinkthat academic research is a fascinatingendeavor, one that I believe I am fortunateto be able to engage in.

My Research Outcomes

My research in quality management is guidedby the belief that it is my responsibility andduty to pursue, capture, discover, create, andtransmit knowledge about the way thatquality principles are developed, managed,and used. The purpose and result of this is toenable me to translate what I have learnedinto knowledge that can be disseminated viaprofessional publications andcorrespondence, to my students in andoutside of the classroom, and to theuniversity and the broader community.

My Research Experience

My research interest was and will continuefocusing on how organizations can surviveand succeed in the existing dynamicmarketplace. I also wanted to be morepragmatically and work with models that fitbetter with different cultures. My appliedresearch had found a lot of interest among

the practitioners. My collaboration with thepractitioners helps me both to apply andback test my theory and to learn about thereal life world. Benefits in my teaching:n Teaching developmentnDeveloping examples, case studies,exercises directly linked to the real life worldn Using the contacts that I developed tohelp students in their job placementn Develop new courses and programs

Research Challenges and Motives

Conceptually, three principles can be said tobe central to good research. These principlesare not intended to be comprehensive of allthat is to be expected of good research butdo serve as key criteria for judging the valueof such research. First, the research shouldbe internally valid. Internally valid research isresearch that minimizes the number anddegree of confounding factors relative tostudy results. Second, the research shouldbe externally valid. As noted, research seeksto contribute to both theoretical andapplied knowledge. In the quest tocontribute to theoretical knowledge,research should produce results that can begeneralized beyond the confines of what isdirectly measured and observed in aparticular. For research to be externally valid,care must be taken in the selection,measurement and operationalization of

Dr Abdel Moneim

Researchers’Corner

17

variables. Third, the research should have immediate or potentialrelevance to managers. In keeping with the objective to contributeto applied knowledge, the results of research should offer managersinsight about the work they do and how they carry out their workmore effectively and efficiently.

My Research Projects

n Developed a Computer-Based System for Process Mapping andOptimization to Brush Transformers Ltd, Loughborough UK, whichattracted £48,000 to fund the project

n Design for Automation for the Next Generation Mobile Phones,£100,000, Partner: - Ericsson Mobile Communication Ltd.

n Benchmarking Excellence in Project Development, £155,000,Partners included Masterfoods, Kodak, Airbus, and Kellogg.

n Achieving Performance Improvement through Best PracticeManagement and Benchmarking, £85,000, Partner: Unilever

n Design, develop and implement a marketing strategy for PennineFibers Industries Ltd, UK £78,000

My Future Research Goals

My intention is to continue producing scholarly researchpublications in international journals, and attending world classrefereed conferences. Also I will be actively seeking research fundingfrom various sources to support my research. The UAE and UOWDprovide us with many opportunities to obtain financial support andexcel in different research activities. I should take an advantage of thenational grants provided by the National Research Foundation,Emirates Foundation, and the university research seeds funding.

“My research interest was and will continuefocusing on how organizations can survive and

succeed in the existing dynamic marketplace. “

“My intention is to continue producing scholarly

research publications in international journals, and

attending world class refereed conferences.”

18

My Research Philosophy

I believe that research should be used to interpret issues andevents and make meaning of them. My personal bias is towardsapplied research projects given my belief that such projects aremore likely to directly address real issues facing society andorganizations. Being applied in nature does not however suggestlower research standards. Regardless of the project, clearresearch objectives have to be identified and appropriate and validmethodologies then used to enable correct conclusions to bedrawn.

My Research Outcomes

Much of my research has been accounting focussed. Even so,recently I have enjoyed doing some marketing research with aformer colleague. Two papers have been published from this in thelast two years. We are now looking to undertake an accountingresearch project based on a marketing framework which mayprovide some additional meaning to the adoption and use ofmanagement accounting information. This type of dual disciplineresearch has strong appeal to me. Previously I have publishedlinking government policy frameworks with accountingbehavioural responses, culture and the ethical decision making ofaccountants, educational management and accounting, and retailmanagement control systems and management accounting

outcomes. All in all, I have published 17 papers in refereedjournals and 16 in professional journals.

My Research Experience

My formal research training commenced over 20 years agoand was heavily influenced in content by the 16 yearspreviously spent in corporate life. My doctoral studieswere focussed on retail management systems andaccounting outcomes. The years spent on this wereparticularly enjoyable given that it was anchored in workthat I had been closely engaged in within the retailingindustry for the previous 10 years. My experience overtime has slowly broadened and now I enjoy working withpeople on studies slightly outside my area of expertise. Ienjoy the detailed reading that is often associated with thistogether with thinking through how that new knowledgecan be applied in future accounting or finance projects.

My Current Research Projects

Currently, with colleagues, across several universities, I amundertaking research projects on:Bonus distribution and the effect on wasta on the decisionsmade;Accounting related decisions in a higher education setting;Market orientation and management accounting;Happiness and the performance of managers.

“My personal bias is towards applied research projects given

my belief that such projects are more likely to directly address

real issues facing society and organizations.”

Professor DavidGoodwin

Researchers’Corner

19

UOWD academic featured in Gulf News for research on teleworking

Teleworking could serve as a boost to Emiratisation

The research outcomes publishedseek to identify how Emirati womencan be absorbed into the job marketthrough remote employment.

Every place has its own cultural wayof doing things, be it how peoplecelebrate, eat or mourn. Although it issafe to say that globalisation hasreached the far corners of the globe,these peculiarities still apply toworking cultures. For instance,management styles in certain parts ofthe world may seem alien in others.

However, an idea put into practice inthe United States during the 1970s’fuel crisis has lived on through thedecades and may now, in fact, propose

the solution to the UAE’sEmiratisation conundrum.

Dr Mona Mustafa, AssistantProfessor of human resourcemanagement at the University ofWollongong in Dubai (UOWD), hasspent the last eight years researchingthe habits of teleworkers in the West.She has now turned her mind to theuse of teleworking in the UAE as away to integrate Emirati women in the labour market.

“Teleworking as a concept started inthe 1970s during the US fuel crisiswhen companies told people to work

from home to save money,” Dr Mustafasaid. “My new research looks at howteleworking can help Emiratisation byintegrating otherwise unemployed Emiratiwomen into the labour market.”

Her research will investigate theopportunities remote working offers as ameans of absorbing Emirati women into the UAE’s workforce.

“The study will mainly focus on the idea ofgraduates looking for jobs who find aposition, but after a year’s training, can askfor flexibility,” she said. “Because then, ifthey decide to get married and start afamily, it doesn’t mean they have to makechoices and leave the labour marketaltogether.”

Challenges

Theoretically, teleworking, not necessarilydefined as working from home butanywhere outside the office, may soundlike a dream come true, but it comes withmajor challenges. It started with workersin the sectors of IT, translation and media.“Basically, the two main ideas ofteleworking is of an employee allowed bytheir employer to work from home orflexibly, and a self-employed person whoworks from home,” Dr Mustafa said. “Theself-employed have more freedom andflexibility, which is good, but can also causeproblems.” Due to the financial crisis andsubsequent redundancies, self-employedteleworkers have been on the increase.

However, Dr Mustafa’s main area ofinterest is boundary management, andhow teleworkers maintain a healthywork-life balance.

“Traditionally, when we leave the homeand close that door to go to work, youenter a new boundary, so traditionallypeople had them separate,” she said.“With people working from home, these

boundaries are sort of mixing, which becomes very challenging.”

Mariam Khazaeli, 26, is readying for amaster’s degree at the UOWD and usedto telework as a software designer. Shebelieves it to be a good option forstudents and mothers if a person is self-disciplined. “People work better whenthey can choose what to do becausesome people perform better at night,others in the morning,” she said. “Imanaged to telework and study byattending evening classes.”

Khazaeli added that teleworking could bea good option for women, especially ofEastern cultures, due to theirresponsibilities inside and outside thehome.

“In this part of the world, themanagement style is managing by eyeballsas employers have to see the person inthe office to believe they are working,”she said. So, besides the building of trustbetween employer and employee in theregion, she also believes adequate trainingand discussion need to take place beforethe idea of teleworking pervades theUAE.

Eyeball management

“The study will mainly

focus on the idea of

graduates looking for

jobs who find a position,

but after a year’s

training, can ask for

flexibility,”

Link to Gulf News article:http://gulfnews.com/news/gulf/uae/education/teleworking-could-serve-as-a-boost-to-emiratisation-1.965730

20

AIB-Mena2012 Conference

Awards for inspirational leadership at UOWD-Zayed collaborated

AIB MENA ConferenceKeynote speaker Mirza Al Sayegh calls for

new mindset to face ‘uncertain times’

The 2nd Academy of International Business(AIB) MENA Conference attracted morethan 100 delegates from 24 countries and89 universities. The event concluded on15th January 2011 with the presentation ofcommunity development and inspirationalleadership awards at Zayed University.

The event was held under the patronage ofH.H. Sheikh Nahayan bin Mubarak Al-Nahayan, UAE Minister of HigherEducation and Scientific Research, andPresident of Zayed University, as acollaborative effort between the Universityof Wollongong in Dubai (UOWD) and Zayed University.

Mirza Al Sayegh, Director of the Office ofHis Highness Sheikh Hamdan BinMohammed Bin Rashid Al Maktoum, whowas guest speaker, called for a new mindsetin ‘managing uncertain times’, throughinnovative self-employment models and bylaunching small businesses. “The statecompanies will be saturated in the nearfuture, and will no longer be able to employnew people. We will need a new crop ofleaders and entrepreneurs, with moretangible ideas on starting one’s own

business, working from home or operatingas freelancers,” said Al Sayegh.

Chris Colwell, a motivational speaker whobecame a quadriplegic following a sky-diving accident in 2003, in his keynoteaddress on “Even Impossible is Possible”,related his own story on how he faceduncertain times. “If you put your heart intowhat you dream about, anything ispossible,” Chris told the delegates and

students. “Just follow your dream, and moveahead with love and gratitude. Acceptchallenges and face them everyday.”

Mirza Al Sayegh presented the AIB-MENAAwards. This year, two new awards werepresented: the AIB-MENA Ghaf Tree Awardwhich went to Abraaj Capital in recognitionof the firm’s commitment to communityengagement and development, and the AIB-MENA Windtower Award for InspirationalLeadership was presented to ProfessorRob Whelan, former President of UOWD,Professor John Seybolt, Dean, College ofBusiness Sciences, of Zayed University andFrederic Sicre, Partner of Abraaj Capital.

Receiving the award, Frederic Sicre, said:“We are honored to receive this award,which highlights Abraaj Capital’s long-standing commitment to engaging with allour stakeholders, supporting thedevelopment of local communities, and inpioneering a new private equity model. Thisis embodied through the AbraajSustainability and Stakeholder EngagementTrack (ASSET), which ensures that thecommunity goals set by the firm work inharmony with our principal financial one.”

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Reacting to the award, Professor Rob Whelan said, “I am proud tohave been honoured by AIB-MENA as a mentor. It is always goodto be in at the start of something big, and to be told that one hashad a positive influence in mentoring and industry support. Thedevelopment of the AIB-MENA Chapter certainly deservedsupport, as this initiative is undoubtedly fostering business researchin this region and also industry-academic partnerships.”

“AIB-MENA, one of the youngest and most energetic chapters, hasover the past two years tried to create a collaborative, interactiveenvironment to encourage research and education in the field ofinternational business,” said Dr. Melodena Stephens Balakrishnan,Associate Professor at UOWD and Chair of AIB-MENA. “Thiscollaboration involved academic universities, the public and private

sectors, assisted by many academic and professional volunteers.”The conference was held under the patronage of H.H. SheikhNahayan bin Mubarak Al-Nahayan, UAE Minister of HigherEducation and Scientific Research. The three-day event was acollaborative effort between the University of Wollongong inDubai (UOWD) and Zayed University.

Delegates at the conference discussed the current state of businessin the MENA region, as well as priorities in areas such as education,research and organizational development. Additional issues thatwere addressed include sustainability, corporate governance,workplace spirituality, change management, entrepreneurship andglobalization.

“The state companies will be saturated in the near future, and will no longer

be able to employ new people. We will need a new crop of leaders and

entrepreneurs, with more tangible ideas on starting one’s own business,

working from home or operating as freelancers,” Al Sayegh

22

1st CAll FOR PAPERS: The Academy of

International Business -

Middle East North Africa Chapter

The AIB-MENA Committee cordially invitesyou to participate in the 3rd Annual ChapterConference in Cairo, Egypt to discussresearch pertinent to the theme “EastMeets West: Sustainability, Operation & Co-operation”. The conference’s goal is toprovide a forum for scholars, industryprofessions and government specialists fromaround the world to present and beexposed to the latest research on this topic.Since business research from the MiddleEast North Africa (MENA) region is lessthan 1% of all publishedresearch(SCImagojr.com, 2011; Robertsonet al., 2011) this becomes an importantforum to discuss emerging issues and hottopics especially as the world’s businesscentre continues to move East with theongoing economic recession.

This is an exciting time in the history of theworld and management research. Greattransitions are occurring in almost everycorner of the globe. After centuries ofWestern leadership in most economicmatters, China, India, as well as MENA, with

their emerging economies,are asserting themselveswith new vigour on theworld stage. The worldappears to be in atransition from “West leadsEast” to “West meets East”(Chen & Miller, 2010). It’stime to go beyond Westernsettings to tap into theempirical phenomena ofthe East and its cultural,philosophical and broaderintellectual tradition tocreate a richer, more

robust and “powerful” field of business andManagement, in terms of understanding andmanaging organizations and behaviourglobally (Barkema, 2001; Barkema etal., 2002; Tsui, 2007, 2009).

The question now is “What does the futurehold for this region?” While no one reallyknows the answer, the future is beingwritten by the masses yearning to build anew society and become an integral part ofthe global village. Progress has evaded theregion for generations, and, despiteoptimism surrounding the Arab Spring, allpredictions about the future have to becautious (Zahra 2011).A key focus of thisconference are twofold: 1) to bring MENA’sunique capabilities and needs to theattention of the world’s organization andinternational business scholars and at thesame time, to provide an opportunity forinterested colleagues to collaborate andwork on the many interesting theoreticaland practical problems presented in MENA;2) to look at the importance of sustainablebusinesses in the region. Sustainability is

becoming more important for the MENAregion as water, food, and power becomescarce. This region is also home to 20% ofthe world’s armed conflicts (Ibrahim, 2000).We also have 45% of our citizens under theage of 15 and a growing unemployment rate.This raises interesting questions on not justencouraging entrepreneurship but alsosocial entrepreneurship. Socialentrepreneurship as an evolving topic needsto be differentiated from conventionalentrepreneurship, philanthropy and NGOs.

The pace at which internationalization andglobalization are occurring has also spurredan interest in the emerging theme of co-operation. Alliances (formal and informal)now are increasing in a bid to gain moreaccess to new markets, gain aces toresources, circumvent trade barriers or cutcosts.

This conference is an opportunity forparticipants to meet other researchers fromaround the world, government and industryleaders from the region. More details will beforthcoming on the paper submissionprocess and conference on the AIB-MENAwebsite: http://www.uowdubai.ac.ae/aib/ .The 2013 conference is hosted by theAmerican University in Cairo, School ofBusiness, Egypt. The Conference Chair is Dr.Ahmed Tolba (The American University inCairo) [ahmedtolba@aucegypt.edu], andthe Program Chair is Dr. HamedShamma(The American University in Cairo)[Shamma@aucegypt.edu]. Please contactthem if you need any more information. TheAIB-MENA Committee & 2013 CairoConference Committee looks forward toseeing you in historic Cairo!

Cordially invites you to participate in its 3rd Annual Conference entitled 

“East Meets West: Sustainability, Operation & Co-operation”

The American University in Cairo, School of Business

Cairo, Egypt, January 12-14, 2013

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Conference Tracks:International Business, Management& Strategy Advances in Economics, Finance & Accounting Global Marketing Management& Supply Chain Management: People, Knowledge & Organizations Education in the MENA Region Business Case Studies Student Research Colloquium (For Bachelors and Masters Students).Doctoral students are encouraged to submit in the regular tracks.

Special Tracks:1.Islamic Finance [Subtrack of Track 2]2.Entrepreneurship& Social Entrepreneurship [Subtrack of Track 1]3.Corporate Social Responsibility & Sustainability [Subtrack of Track 4]

4.Business Ethics in the MENA Region [place in the track under which itwill best fit]

Types of Papers:There are two types of papers:1. Competitive Papers [academic research papers that are almostjournal ready]2.Interactive/Practitioner Papers [work in progress full papers]All papers must be submitted as a full paper and will undergo a double-blind peer review process. The paper abstracts will be published on theonline conference proceedings.

Important Dates for you to remember:

Full Paper Submission: 15 September, 2012 Paper Acceptance Dates: 25 October, 2012

UOWD hosts International Conference onTechnology and Business Management

On the 28th March 2012, The University of

Wollongong in Dubai recently organized the

9th International Conference on Technology

and Business Management (ICTBM-12) in

collaboration with International Forum of

Management Scholars (INFOMS).

Academics from different universities from

across the world presented papers at the

conference on how technology had become

a key factor in successful business

management.

Delivering the keynote address, Professor

Ghassan Aouad, President of UOWD, spoke

of how IT can be applied in a business context

using scenario planning techniques. In a

presentation based on an invention at

University of Salford, UK, Professor Ghassan

referred to the nD model which was

developed to bring out a revolution in the

construction industry.

Professor Ghassan said the lack of success in

making the nD model getting implemented by

the industry was due to the academics’ failure

to migrate from invention to innovation. As

academics they could not sell the product and

they lacked industry experience. He also

provided insights into ICT Vision 2030, in

which the key drivers would be high

bandwidth, interoperability, data integration

and cloud computing.

In his welcome address, Dr. Laubie Li, Dean,

Faculty of Business and Management, UOWD,

and conference patron, welcomed the

participants and said that the three day event

would throw new glimpses into the

interaction technology and management.

Speakers from universities from all over the

world presented papers on a wide range of

topics, including social networking and new

ventures; green manufacturing; e-learning

systems in engineering institutions; effect of

TV advertising on consumers; schools in the

age of e-books; cloud computing in education’

global virtual teams; empirical study on UAE

expatriates; total quality management;

corporate restructuring; multi-channel

banking and corporate governance.

The conference was supported by AIMS

International, the International Journal of

Operations and Quantitative Management

and AIMS International Journal of

Management.

The earlier ICTBM conferences have been

hosted by Symbiosis Institute of Operations

Management (Nashik), SZABIST (Dubai),

Loyola Marymount University (Los Angeles),

Al Ghurair University (Dubai), IMT (Dubai),

Assumption University (Bangkok), Indian

Institute of Management Indore (India),

Hanyang University (S. Korea), University of

Western Sydney (Australia), Nirma Institute

of Management Ahmedabad (India) and

National Cheng Kung University (Taiwan).

24

Government,Industry andCommunityCollaboration

1. UOWD & DQG sign MoU to meet UAE professional development needs

Mr Saleh Janeeh, Chairman, DQG andProfessor Rob Whelan, former President,UOWD, signed the MoU on May 3, 2011.The two organizations have committedthemselves to a collaboration that willfurther the UOWD philosophy of matchingthe research and teaching capacities withinthe University to meet national needs.

The joint collaboration reflects theparamount importance DQG lays inunderlining the fundamentals of quality andexcellence among its members and of thebusiness community in general and topromote and consolidate the asset ofquality from the academic and educationalperspective provided by UOWD, especiallyin the area of knowledge exchange. Themove will also provide support foreducation in scientific disciplines, exploreopportunities for study and practicaltraining, in addition to activating the desireof members to take up the Master ofQuality Management Program, and to moveto more flexible and multi-tasking aspectsof work within the concept of excellence,quality and innovation in the variousactivities that falls under the mandate of Dubai Quality Group.

Under the MoU, UOWD will provideDQG with access, via their PrivilegedPartner Program, to UOWD’s expertise,facilities, degree programs and shortcourses. DQG members will be able to useUOWD Library facilities and alsoparticipate in UOWD’s major events.

In return, DQG will identify guest lecturersfor UOWD’s Master of Quality

Management Program (MQM) and willprovide a discount on membership ratesfor MQM students. DQG will also identifyand support internship opportunities forUOWD students with DQG and its member organizations.

On the occasion of the signing of the MoU,Professor Whelan said that the MoUrepresented a formal extension of a long-lasting relationship between Dubai QualityGroup and UOWD. “DQG wasinstrumental in helping UOWD developour highly successful Master of QualityManagement degree,” he said.Mr Saleh Janeeh said that he was excitedthat UOWD and DQG had successfullyformalized their relationship. “DQG andUOWD have been collaborating for manyyears,” he said. “The main benefit of thisMoU is a commitment by UOWD andDQG to cooperate to build Dubai as a‘Quality Centre’ for all business,government and education activities.”

The partners will meet annually to discusstheir needs and capabilities and identifyadditional opportunities to further enhancetheir collaboration.

DQG is a non-profit organization,sponsored by the Dubai Department ofEconomic Development, under thepatronage of HH Sheikh Ahmed Bin SaeedAl-Maktoum. It is dedicated to thedevelopment of quality awareness amongthe members and the UAE community as awhole, by conducting seminars, conferencesand workshops.

University of Wollongong in Dubai (UOWD) and Dubai Quality Group (DQG) have entered into a

Memorandum of Understanding (MoU) to further respective interests in providing for the

professional development needs of employees in the UAE. They decided to cooperate to support

the ideal of “Dubai, Centre for Quality” in all business, government and educational activities.

25

2. UOWD and ZTE sign MoU to develop

customized academic programs for Chinese students

The MoU was signed by Prof. Rob Whelan, former President of

UOWD, and Mr Yang Tao, Managing Director of ZTE Corporation

for its Middle East operations. Under the agreement, UOWD

will provide ZTE access to the university’s expertise, facilities and

courses, while ZTE will give Chinese students internship

opportunities.

“Partnership with a leading company like ZTE Corporation will

give UOWD an edge in attracting Chinese students. As a university

where students of over 100 nationalities study, UOWD is delighted

to provide our Chinese community with greater higher education

opportunities. In addition, our new relationship with ZTE will

broaden our industry interactions and provide internship

opportunities for some students,” said Prof. Rob Whelan.

“We look at the University of Wollongong in Dubai as a leading

university in the UAE, with a history of developing and delivering

highly relevant degree programs. ZTE has strong commitment to

world class research and development, and we are confident that

our partnership with UOWD will help is this area, apart from

helping us serve our Chinese youngsters,” said Yang Tao.

According to the MoU, UOWD will provide a fee discount to full-

time employees of ZTE and staff at UOWD will work on the

development of customized academic programs for Chinese

students.

ZTE, headquartered in Shenzen, China, serves more than 500

customers in 160 countries in Africa, Asia-Pacific, Europe, the Middle

East, the Americas and South Asia. The company has 15 centers

around the world focused on innovation. It has over 75,000

employees worldwide.

The University of Wollongong in Dubai (UOWD) and ZTE Corporation, a leading Chinese

company specializing in telecommunications equipment and handset devices, have signed a

Memorandum of Understanding to develop and deliver customized academic programs for

Chinese students.

3. UOWD - Emirates College of TechnologyCooperation

Professor Rob Whelan (former UOWD President) welcomed the President, Director,

and College Dean of the Emirates College of Technology to the UOWD Majlis for

discussions on collaboration between the two institutions.

Mohamed Ahmed bin Mahoush al Mazroui,ECT President, and Wael Ibrahim al Anqar,ECT Director, joined Professor Whelan inthe signing of the renewal of thearticulation agreement between the twoinstitutions. Professor Whelan welcomedMr Wael Ibrahim al Anqar back to UOWD, as a UOWD MBA alumnus.

The agreement outlines the conditionsunder which ECT graduates can enroll in aUOWD degree, and obtain credit forequivalent subjects completed at ECT. Theequivalent subjects cover general education,accounting, business, computer systems,economics, finance, information systems,management, marketing, and statistics. Professor Whelan said, “UOWD and ECT

have had an articulation agreement for thepast five years. The renewal of ouragreement reflects an expanded menu ofECT subjects for which there areequivalent UOWD subjects.” He thankedthe UOWD Deans for their work withtheir ECT counterparts on the detail of thearticulation agreement, which has nowbeen endorsed by the UAE Commissionfor Academic Accreditation.

In acknowledging the new agreement withUOWD, Wael Ibrahim Al Anqar said thatECT graduates now have moreopportunities to receive a bachelor’sdegree at UOWD after two additionalyears of higher education. Mohamed Ahmed bin Mahoush al Mazroui,

ECT President, enthused about theopportunities for innovative teachingpractices that the collaboration withUOWD will create. “We are installingtechnology at ECT which will enablestudents in multiple locations to take thesame classes” he said. He added that thecollaboration could lead to development inblended learning with students in AbuDhabi and in Dubai working together – inreal time.

Also present at the ceremony in ProfessorWhelan’s office at UOWD were UOWD’sRaymi van der Spek, Executive Director forStrategic Development, and Dr AlmaKadragic, Academic Program Developer -Abu Dhabi.

26

Innovation SeminarSeries

‘Simply - the Breast’ – Dr houriya Kazim

Knowledge InExs Forums (Community Engagement)

A special guest lecture titled ‘Simply- the Breast’ was held at UOWD in2011. The guest presenter was DrHouriya Kazim, Medical Directorand Specialist Breast Surgeon, WellWoman Clinic, Dubai.

Dr Kazim is a UAE national and thecountry’s first female surgeon. In2006, she set up her own practicein Dubai at the Well Woman Clinic.She is the founder of the onlybreast cancer support group andcharity ‘Breast Friends’ in Dubai.

‘Simply - the Breast’ was afascinating presentation about howthe breast has been represented invarious societies throughout thecenturies, from ancient art,renaissance art, to images inmodern mass media andadvertising.

Dr Kazim also discussed the majorpublic- health issue of breast cancerin women and men, and her questto raise public awareness for theprevention and treatment of breastcancer. The guest lecture wasintroduced by Dr. MichaelWillemyns, Associate Professor atUOWD, and the lively question-and-answer session was chaired byProfessor Rob Whelan, formerPresident, UOWD.

27

StudentResearchActivities

In a unique project that engaged students inreal-life marketing scenario, UOWD tied upwith Audi Middle East to obtaindemographics-focused inputs about theAudi brand. Six teams from the post-graduate and under-graduate levels wereinvolved in the project that was designed toobtain fresh market insights and find newtalent among students of marketing. In a finalpresentation made before Chayne Brand,the Marketing Director of Audi and KarinHaferkorn, PR Manager of Audi, the studentspresented their findings that threw amplelight on the preferences and peculiarities ofdifferent demographic segments in the UAE.“We were impressed by the amount ofresearch the teams put in,” said ChayneBrand. “The passion with which the studentsworked helped them get insights into thepsyche of each segment. We would like tocongratulate each student for doing such anexcellent job on this project.”

In the intensive, semester-long project thestudents were grouped into teams thatfocused on one particular demographicsegment, such as Arab expatriates, Emiratis,

Indians, etc. While the undergraduatesfocused on the 18-25 age group, thepostgraduate students dealt with workingadults with a disposable income who couldafford an Audi. Students were given a casewritten by their professor, Dr. Melodena S.Balakrishnan, and the Audi team. The projectkick-started with a seminar by ChayneBrand, who spoke about the heart of theAudi brand “Vorsprung durch Technik” andits plans for the Middle East. Students wereexpected to use this information, the datacollected through secondary research andmarket insights on their target customerand the existing market they collectedthrough primary research to create astrategic plan.

The competition was fierce and the winnerwalked away with a model Audi R8 Spyder.Two students from the winning team havereceived internships.

The postgraduate team that won wasSaheba Kohli, Jenny Kurien, Sara Matalebiand Bojana Batricevic. A very close secondwas Pouya, Nassim and Amjad and Sinan.

While the winning team focused onpresenting a crisp professional report, thesecond team had very astute findings. Thewinning undergraduate team wascomposed on Bader Al Lawati, MushoodAhmed, Marwa Mohamed, Dalal Mansour,Enas Shara and Mengyan Ding. This winningteam outdid itself with a mixedmethodology - survey, focus group,interviews and observational research.

Dr Melodena S. Balakrishnan, an AssociateProfessor and Program Director of theMBA at UOWD has worked with brandslike IKEA and Krushers (Yum restaurantsInternational) to create live university-industry tie-ups. She says: “These types ofinitiatives represent a win-win situation forboth industry and students. The industry isnot only able to give something back to thecommunity but obtain some interestinginsights as well as identify potential newhires. From the student point of view, theseare real cases and it allows them to interactwith one more industry and gain importantmarket knowledge giving them a chance toapply their theoretical learning.”

Rusu, R.F. & Shen, K. S. Internet Banking Acceptance in theUnited Arab Emirates, the International BusinessInformation Management Conference (16th IBIMA) on29-30 June 2011, Kuala Lumpur, Malaysia. The paper hasbeen accepted by the “Journal of Electronic BankingSystems” for publication in an upcoming issue.

Publications:

Developing marketingstrategies for Audi:

UOWD students participate in a uniqueproject to segment potential buyers

demographically

28

UOWDAlumni

If you are an aspiring, committed, early career researcher who would like to fast track your research career, thisprogram is now open to all Emirati early career researchers at UOWD. The program promotes a more focusedapproach to research planning, establishment of research networks, and an increase in the publication and fundingapplication success rates. We are proud to announce that several UOWD academic staff were successful in securingResearch Grants from Emirates Foundation and National Research Foundation, which gives you an excellentopportunity to hone your research skills and prepare the path for a career in research. The President is looking toestablish a database of our own students or alumni who would be interested in becoming part of the researchactivities at UOWD. The Research Assistant Benefits will include:

The Early Career ResearcherMentoring Program

Call for Research Assistants:

The Early Career Researcher Mentoring Program

n Increased confidence as a researcherEncouragement to develop a research plan

n Gaining research related knowledge and skills

n Support to achieve short term milestones

n Reduced sense of isolation

n Building a professional research network

n Learning to better balance research with

other activities

n Increased motivation

If this describes you, or you require further

information, contact

Immanuel Azaad Moonesar atResearch@uowdubai.ac.ae

29

Faculty Conference Participation2011Name Paper Title Conference location Dates

Dr AbdellatifTchantchane

Dr Alma Kadragic

Dr Arijit Sikdar

Dr Balan Sundarakani

Dr Balan Sundarakani

Dr Catherine Todd

Dr Catherine Todd

Dr Catherine Todd

Dr Daniel Kratochvil

Dr Daniel Kratochvil

Dr Donelda McKechnie

Dr Hela Miniaoui

Dr Hela Miniaoui

Dealing with Large Classes: AReal Challenge to EveryTeacher

Middle East Media Educator:Analyzing Journalism, PR, andContent Creation in the ArabWorld

Managing knowledge flowbetween parent and offshorecampuses of academicinstitutions

How UAE is positioned on theHumanitarian Logistics Map

Greening the constructionindustry supply chain usingsystem dynamics approach

Real-time Modeling andSimulation for CochlearImplantation: Visualisation andForce rendering during VirtualProsthetic Insertions

Real-time Haptic Modeling andSimulation for prostheticInsertion

Electronic Data Managementfor Determination of thePrevalence of Hearing Loss inthe UAE

Departmental Benchmarking:The UOWD Experience.

Guiding Regional Developmentthrough Higher Education:Government Oversight in theUnited Arab Emirates

Social Networking Sites in theUAE Emerging Market: inPursuit of Knowledge AboutUsers

Islamic Banks Vs. Non IslamicEthical Dimensions

Did The Islamic BankingPerform Better During TheFinancial Crisis? Evidence fromthe UAE

E-Learning Regional Conference(Erc2011)

Association For Education InJournalism And MassCommunication

6th International Forum OnKnowledge Asset Dynamics

2nd POMS Hong KongConference

18th Euroma Conference

2011 3rd International ConferenceOn Computer Modeling AndSimulation

International Conference OnModelling And Simulation(ICMS’11)

15th International Symposium OnHealth Information ManagementResearch (ISHIMR 2011)

Inaugural Conference Of ArabNetwork For Quality Assurance InHigher Education (ANQAHE)

The Higher EducationInternational Conference

International Conference OnBanking & Finance Perspectives

The 2nd International Conference OnBusiness And Economic Research

International Conference OnManagement, Economics AndSocial Sciences (ICMESS’2011)

Kuwait

St Louis, MO, USA

Tamfere, Finland

Hong Kong

Cambridge, UnitedKingdom

Mumbai, India

Dubai, United ArabEmirate

Zurich, Switzerland

Abu Dhabi, UnitedArab Emirates

Beirut, Lebanon

Famagusta, NorthCyprus

Langkawi, Malaysia

Bangkok, Thailand

28-30 March

7-11 August

15-17 June

6-7 January

3-6 July

7 -9 January

25-27 January

8-9 September

13 December

31 October-2 November

13-15 April

14-16 March

23-24 December

UOWDResearchActivities

30

UOWDResearchActivitiesFaculty Conference Participation2011Name Paper Title Conference location Dates

Employer branding in UnitedArab Emirates

In facilitating health informationsystems assimilation: A multi-level approach

A Case Study on effective userpopulation for E-governmentassimilation

A case study on effective userparticipation for E-governmentassimilation

Investigating the ethicsperceptions of short-termearnings-management atUOWD

Branding Entrepreneurs toAttract Angel Investor andVenture Capitalist Funding

Place Branding Strategy:Understanding the Complexitiesof Brand Architecture

Nepotism (Wasta), Trust andEmployee Engagement in theUnited Arab Emirates

The challenges using a combinedqualitative/quantitative approachin organizational communicationresearch

NGN and WiMAX: Putting thepieces together

DAIM A distributed algorithmfor isolating malfunctioningnodes in wireless senso

Ipurse: An Innovative RFIDApplication

What did you say? A cross-cultural analysis of thedistributive communicativebehaviors of global virtual teams

Strategic Change throughdistributed leadership

Changing Mindsets: Stimulatingdeep learning through innovativecase assessment involving peers

International Business InformationManagement Conference 2011

The International Conference OnE-Business

The International Conference OnE-Business

2011 International Conference OnInformation Systems (ICIS)

The International Business, Finance& Economics ResearchConference

Academy Of International BusinessConference 2011

Branded Spaces Conference 2011

Australia New ZealandInternational Business Association(Anziba) Annual Conference 2011

Association For QualitativeResearch (AQR) InternationalConference

ICCSSE 2011: InternationalConference On ComputerScience And Software Engineering

2011 International Conference On Networking, VLSI And SignalProcessing (Springer)

2011 International Conference OnNetworking, VLSI And SignalProcessing (Springer)

IEEE International Conference OnComputational Aspects Of SocialNetworks (Cason 2011)

5th ANZAM Conference 2011

25th ANZAM Conference 2011

Kuala Lumpur,Malaysia

Bangkok, Thailand

Seville, Spain

Shandhai, China

Los Angeles, USA

Nagoya, Japan

Karlsruhe, Germany

Melborne, Australia

Cairns, Australia

Venice, Italy

Bangkok, Thailand

Bangkok, Thailand

Salamanca, Spain

Wellington, NewZealand

Wellington, NewZealand

29-30 June

29 Nov- 2December

18-21 June

4-7 December

16-19 July

23-28 June

15-16 September

28-30 April

23-25 August

27-29 April

27-28 May

27-28 May

19-21 October

7-9 December

7-9 December

Dr Jawahitha Sarabdeen

Dr Kathy Shen

Dr Kathy Shen

Dr Kathy Shen

Dr Leonie Jooste

Dr MelodenaBalakrishnan

Dr MelodenaBalakrishnan

Dr Michael Willemyns

Dr Michael Willemyns

Dr Mohamed Watfa

Dr Mohamed Watfa

Dr Mohamed Watfa

Dr Norhayati Zakaria

Dr Payyazhi Jayashree

Dr Payyazhi Jayashree

31

UOWDResearchActivities

Faculty Conference Participation2011Name Paper Title Conference location Dates

Happy high performingmanagers; self-sustaining urbanmyth or cause for optimism?

Happy high performingmanagers: self-sustaining urbanmyth or a cause for optimism?

Integrated Marketing: Successstory of Crystal Gallery

Conception, Nurturing,Leveraging and Sustenance of asuccessful brand.

Shoppers’ Attitude towardsOnline Retailing: An ExploratoryStudy Performed in the Contextof United Arab Emirates (UAE)

Departmental Benchmarking:The UOWD Experience

Poster presentation: an effectiveassessment for largecommunication classes?

The factors that influence undergraduate students’ choice ofMajor in a Dubai university: Anexploratory study

Investigation of Academic andAthletic Motivation on AcademicPerformance Among UniversityStudents

Departmental Benchmarking:The UOWD Experience

1st International Conference OnEmerging Research Paradigms InBusiness And Social Sciences

Conference Of The InternationalJournal Of Arts And Sciences

The Global Business, EconomicsAnd Finance Research Conference

International Journal Of Arts AndSciences Conference

10th International ConferenceMarketing Trends

Inaugural Conference Of ArabNetwork For Quality Assurance InHigher Education (ANQAHE)

Learning In Higher Education-Beyond Transmission: InnovationsIn University Teaching Conference

International Journal Of Arts AndSciences Conference

ASCILITE 2011 ChangingDemands, Changing Directions;Hobart

Inaugural Conference Of ArabNetwork For Quality Assurance InHigher Education (ANQAHE)

Dubai, United ArabEmirates

Salzburg, Austria

London, UnitedKingdom

Hogafstein, Austria

Paris, France

Abu Dhabi, UnitedArab Emirates

Aegina Island,Greece

Rome, Italy

Tasmania, Australia

Abu Dhabi, UnitedArab Emirates

22-24 November

30 May- 3 June

14-17 July

30 May – 3 June

20-22 January

13 December

29 May- 2 June

31 October – 3November

4-7 December

13 December

Dr Peter Hosie

Dr Peter Hosie

Dr Prakash Vel

Dr Prakash Vel

Dr Ravindra Saxena

Dr Salem Mohamed

Dr Swapna Koshy

Dr Swapna Koshy

Ms Pauline Fortes

Ms Susan Wei

Faculty Workshops Participation

Presenters

EndNote Version 13 Introductorythrough Web of Science, Scopus andSummon search

How to get involved in Research

Research Information System (RIS)training

Ms Saba GhaffarManager, Library Services, UOWD

Prof Brian lehaneyDirector of Postgraduate Research, UOWD

Mr Immanuel Azaad MoonesarInstitutional Research Officer, UOWD

Faculty Workshops organized by CASPD in 2011

32

Faculty Research Seminars 2011

Presenters TitleDr Abdellatif Tchantchane(Faculty of Computer Science & Engineering)

Dr Farhad Oroumchian & Asma Damankesh(Faculty of Computer Science & Engineering)

Dr Greg Kerr(University of Wollongong)

Dr Kassim Dakhlallah(American University in Dubai)

Dr Hela Miniaoui(Faculty of Finance & Accounting, UOWD)

Dr Leonie Jooste(Faculty of Finance & Accounting, UOWD)

Dr Mohamed Watfa(Faculty of Computer Science & Engineering)

Dr Prakash Vel(Faculty of Business & Management, UOWD)

Dr Ravindra P Saxena(Faculty of Business & Management, UOWD)

Mr Nawar Al Hakeem(Faculty of Computer Science & Engineering)

Ms Asma Damankesh & Dr Farhad Oroumchian(Faculty of Computer Science & Engineering)

Ms Sasha Kannan & Mr Gladwin Menezes(Undergraduate students, UOWD)

Professor Mohamed Khalifa (Vice President: Academic, UOWD)

Dr Hela Miniaoui(Faculty of Finance & Accounting, UOWD)

Clifford Lewis(PhD Candidate, University of Wollongong, Australia)

Professor Terrence Fernando(Director of the ThinkLab, University of Salford)

Dr Kathy Shen(Faculty of Business & Management, UOWD)

Dr Mohamed Watfa(Faculty of Computer Science & Engineering)

Dr Abdellatif Tchantchane(Faculty of Computer Science & Engineering)

Dr Balan Sundarakani(Faculty of Business & Management, UOWD)

Dealing with Large Classes: A Real Challenge to Every Teacher.

Corpus-Based Arabic Stemming Using N-Grams.

The Process of Implementing Aspirational Place Brands

Islamic Banks Vs. Non Islamic Ethical Dimensions.

Investigating the ethics perceptions of short-term earnings-management at UOWD.

NGN and WiMAX: Putting the pieces together

Integrated Marketing: Success story of Crystal Gallery.

Shoppers’ Attitude towards Online Retailing: An Exploratory StudyPerformed in the Context of United Arab Emirates (UAE).

Novel Algorithm for Enhancing database access in interactiveapplications: performance evaluation.

Natural Language processing for Question Answering (NLP4QA).

Social Networking Sites in the UAE Emerging Market: in Pursuit ofKnowledge About Users.

Semantic Network Discussion Representation: Applicability andPotential Benefits.

Did the Islamic banking perform better during the financial crisis?Evidence from the uae

Fashion and tourism: identifying the determinants that arenecessary for making destinations fashionable

Collaborative virtual workspaces for solving complex problemsinvolving multifunctional teams

A case study on effective user population for e-governmentassimilation

DAIM a distributed algorithm for isolating malfunctioning nodes inwireless sensor

ILEAS learning software: assisting students with autism

Greening the construction industry supply chain using systemdynamics approach.

33

Presenters TitlePauline Carolyne Fortes(Faculty of Computer Science & Engineering)

Dr Swapna Koshy(Faculty of Business & Management, UOWD)

Dr Peter Hosie(Faculty of Business & Management, UOWD)

Dr Alma Kadragic(Academic Program Developer, UOWD)

Dr Arijit Sikdar(Faculty of Business & Management, UOWD)

Investigation of academic and athletic motivation on academicperformance among university students

The factors that influence under graduate students’ choice ofmajor in a Dubai university: an exploratory study

Happy high performing managers; self-sustaining urban myth orcause for optimism?

Middle east media educator: analysing journalism, pr, and contentcreation in the Arab world.

Managing knowledge flow between parent and offshore campusesof academic institutions.

UOWhighlights

The Excellence in Research for

Australia (ERA) initiative

administered by the Australian

Research Council assesses research

quality within Australia’s higher

education institutions using a

combination of indicators and expert

review by committees comprising

experienced, internationally-

recognised experts.

One of the indicators to assess research isdiscipline-specific tiered outlet rankings suchas a Journal List. The 2010 ERADocumentation was recently released by theARC, and included the final ‘Ranked JournalList’.

Four UOW Journals have been included inthis List, with one of the journals ranked inthe A tier, an indication of overall quality ofthe journal.

The Journal, Law Text Culture is atranscontinental peer reviewed journal. Itpublishes critical thinking and creativewriting across a range of genres–fromartwork, fiction and poetry to the traditional

scholarly essay. “It is distributed worldwidein hard copy to leading libraries andinstitutions, as well as online throughAustralian and US web content databases”says Managing Editor Dr Rick Mohr.

Recent special editions of the journal haveincluded ‘The Protection of Law’, onterrorism and human rights, and ‘CrimeScenes’, which included contributions fromscholars and photographers from Australia,Canada and Italy.

The journal has had 4325 full text

downloads from April last year to February2010. Popular articles include R.L. Ginibi’s‘Aboriginal traditional and customary law’from volume 1 (1994) and C. Elder’s‘Invaders, Illegals and aliens: Imaging exclusionin a White Australia’ from volume 7 (2003).

Law Text Culture is freely available onResearch Online, the University’s openaccess research archive(http://ro.uow.edu.au/ltc/)

Other UOW journals included in the RankedJournal List are:Journal of University Teaching and LearningPractice;Australasia Accounting Business and FinanceJournal; andAustralasian Journal of Peer Learning

All journals can be found at:http://ro.uow.edu.au/peer_review_list.html

The entire ERA Journal List and furtherinformation is available at:http://www.arc.gov.au/era/era_journal_list.htm

UOW Journal rankedhighly in ERA Journal list

34

UOWDPublications

BOOK

Sundarakani, B. (2011).

Advances in Supply Chain

Management: Concepts,

Methodologies and Applications,

VDM Verlag, Germany.

BOOK ChAPTERS

Balakrishnan, M. (2011). TheDubai Mall: Creating a Sense of MySpace–A Lifestyle Statement, pp. 383,in Armstrong, G & Kotler, P (eds),Marketing: An Introduction. (10thed.). USA: Pearson Prentice Hall.

Khelalfa, h. (2011). ForensicsChallenges in Mobile Phone Securityin, Te-Shun Chou (Ed.), InformationAssurance and Security Technologiesfor Risk Assessment and ThreatManagement: Advances, Idea grouppublishing.

hosie, P., Jayashree, P.,Tchantchane, A. & Lee, B. S.(2011). An Asian perspective on theinfluence of Age, Job Characteristicsand Training Opportunities on JobSatisfaction, InternationalDevelopments in ManagementResearch, In GT Papanikos (Ed), 243-263. ATINER.

hussein, M. & Sundarakani,B. (2011). Using InformationTechnology for more Effective SupplyChain Management: Insights from theUAE, pp 191, in Thomas, K (eds),Standard Chartered Book on Tradeand Supply Chain, PPP Publisher,Hong Kong.

Koshy, S. (2011). PosterPresentation: An effective assessmentfor large communication classes? InNygaard, C., Courtney, N., &Holtham, C. (Eds), BeyondTransmission: Innovations inUniversity Teaching. United Kingdom:Libri Press.

Sarabdeen, J. (2011). Legal Issuesin E-Healthcare Systems. In W.Mohamed, (eds), E-Heath CareSystems. USA: IGI Global.

Shen, K . N. (2011). Sense ofbelonging vs. Sense of being unique:Identity Processes in VirtualCommunity, pp. 208-236, in Maret, P.& Morr, C. (eds), Virtual CommunityBuilding and the Information Society:Current and Future Directions, IGIGlobal, Unknown.

JOURNAl ARTIClES

Balakrishnan, M. S. (2011). Gainthe Most from your Marketing Spend

on Loyalty. Business Strategy Series,12(5), 219–225.

Balakrishnan, M. S. (2011).Preventing Brand Burn during Timesof Crisis: Mumbai 26/11- A case ofthe Taj Mahal Palace and Tower Hotel.Management Research Review(formerly Management ResearchNews), 34(12), 1309-1334.

Balakrishnan, M. S., Nekhili,R. & Lewis, C. (2011). Destinationbrand components. InternationalJournal of Culture, Tourism andHospitality Research, 5(1), 4-25.

Bali, R., Mann, R., Baskaran, V.,Immonen, A., Naguib, R., Richards, A.,Puentes, J., lehaney, B., Marshall,M., & Wickramasinghe, N. (2011).Knowledge-Based Issues for AidAgencies in Crisis Scenarios: Evolvingfrom Impediments to Trust,International Journal of InformationSystems for Crisis Response andManagement, 3(3) 16-35.

De Souza, R., Goh, M.,Sundarakani, B., & Tack Wai, W.(2011). Return on InvestmentCalculator for RFID Ecosystem ofHigh Tech Company’, Computers inIndustry, 62(8/9), 820-829.

Jayashree, P., & Hussain, S. J.(2011). Aligning Change Deployment:A Balanced Scorecard Approach.Measuring Business Excellence, 15(3),63-85.

Jooste, l. (2011). A comparison ofethical perceptions of earnings-management practices, South AfricanJournal of Economic andManagement Sciences, 14(40, 422-435.

Kerr, G., & Balakrishnan, M. S.(2011). Challenges in Managing PlaceBrands: The Case of Sydney, PlaceBranding and Public Diplomacy, 8(1),6-16.

Koshy, S. (2011). Group WorkTeaches Freshmen to Communicate,Middle East Media Educator, 1(1), 63-71.

Koshy, S. (2011). The Factors thatinfluence undergraduate students’choice of major in a Dubai university,International Journal of Arts andSciences, 4(4), 1-15.

hosie, P., Willemyns, M., &lehaney, B., (2011). Happy highperforming managers: Self-sustainingurban myth or a cause for optimism?’International Journal of Arts andSciences, ISSN: 1557-718X.

lehaney, B., Diugwu, I.,Willemyns, M., & hosie, P.

(2011). A survey that contributes tothe development of a framework toevaluate health and safety strategiesin supply chains, International Journalof Networking and VirtualOrganisations. ISSN: 1470-9503.

Nekhili, R., & Ciftcioglu, S. (2011).Export volatility and output growth:Case of Turkey, Actual Problems ofEconomics, 5, 341-352.

Nekhili, R. & Thorpe, M. (2011).Volatility Dynamics in Dubai GoldFutures Market, InternationalResearch Journal of Applied Finance,2(11), 1303-1313.

Rusu, R. F., & Shen, K. N. (2011).Internet Banking Acceptance in theUnited Arab Emirates. Journal ofElectronic Banking Systems. DOI:10.5171/2011.462904.

Sarabdeen, J., & Rodrigues, G.(2011). Gender Difference in E-Government Adoption in Dubai. TheBusiness Review Cambridge, 16(20),120-126.

Sarabdeen, J., El-Rakhawy, N., NiazKhan, H. (2011). Employer Brandingin Selected Companies in UnitedArab Emirates, Communicationof International Business InformationManagement Association, 1-9.

Saxena, R., & Khandelwal, P. K.(2011). Exploring CustomerPerception and Behavior towardsCRM Practices in Banking sector: AnEmpirical Analysis, The InternationalJournal of Interdisciplinary SocialSciences, 5(9), 375-391.

Shen, K. N., & Shakir, M. (2011).Internet Usage among ArabAdolescents: Preliminary Findings,International Journal of LogisticsSystems and Management, 11(1), 147-159.

Shen, K. N., & Khalifa, M.(2011). System Design Effects onOnline Impulse Buying, InternetResearch (SCI Impact Factor:1.384) .

Sikdar, A., & Vel, P. (2011).Factors influencing Entrepreneurialvalue creation in the UAE,International Journal of Business andSocial Science , 2 (6), 77-85.

Sundarakani, B., Vrat, P., & Kumar,P. (2011). An attempt of supply chainpractices to enhance a country’sperformance, Industrial EngineeringJournal, 11(7), 12-15.

Tan, A., & Sundarakani, B. (2011).Enhancing the Supply ChainManagement Performance using,International Journal of Logistics

Systems and Management.

Tan, A., Kumar, A., & Sundarakani,B. (2011). Analysis of reverselogistics operations for a computercompany, International Journal ofInformation Systems and SupplyChain Management, 4(4), 67-75.

Thorpe, M., Jayashree, P., &hosie, P 2011, Changing Values: AView of Turkey and Egypt, GlobalBusiness and Economics Anthology, 2(2), 661-675. ISSN: 1553 – 1392.

Vel, P., Captain, A., Al-Abbas, R., &Al Hashemi, B. (2011). Luxury buyingin the UAE, Journal of Business andBehavioral Sciences, 23(3), 145-161.

Vel, P., Goplani, U. R., & Sura, T.(2011). Luxury buying in the UAE,Journal of American Academy ofBusiness, 17 (2), 124-131.

Willemyns, M., hosie, P., &lehaney, B. (2011).Communication and social identitydynamics in UAE organizations.International Review of BusinessResearch Papers, 7(2), 245-256.

Zebal, M., & Goodwin, D. R.(2011). Market Orientation in aDeveloping Nation – Antecedents,Consequences and Moderating Effectof Environmental Variables”,Marketing Bulletin, 22, 1-23.

CONFERENCE

PUBlICATIONS

Abdulaziz, N., & Anwari, H.(2011). Design and Manufacture of APneumatic Glass Climbing Robot ForCleaning of High-Rise Buildings,Proceedings of IEEE GCC 2011Conference, Dubai, UAE, February19-22.

Balakrishnan, M. S., & Kerr, G.(2011). Place Branding Strategy:Understanding the Complexities ofBrand Architecture, Branded Spaces,Karlsruhe International University,Germany, September 13-16.

Balakrishnan, M. S. &Michael, I. (2011). BrandingEntrepreneurs to Attract AngelInvestor and Venture CapitalistFunding, Academy of InternationalBusiness, Nagoya, Japan, June 26-28.Disi, E. O., & Shen, K. N. (2011). AnExploratory Study on SME Growthand Development Decision Making inDubai, Academy for Global BusinessAdvancement: 8th Annual WorldCongress, Dalian, China, September15-17.

Hassan, M., & Sundarakani, B.(2011). How UAE is positioned on

35

the Humanitarian Logistics map, 2ndAnnual POMS HK Conference, HongKong University of Science andTechnology, Kowloon, Hong Kong,January 6-7.

hosie, P., Willemyns, M., &lehaney, B. (2011). Happy highperforming managers: Self-sustainingurban myth or a cause for optimism?Conference of the InternationalJournal of Arts and Sciences, Austria,30 May–3 June.

Jayashree, P., Shen, K. N., &Lefoe, G. (2011). Strategic Changethrough Distributive Leadership. TheAustralia and New Zealand Academyof Management Conference(ANZAM), Wellington, New Zealand,December, 7-9.

Jayashree, P., Mitra, S. & Rabah,I. (2011). Changing Mindsets:Stimulating deep learning throughinnovative case assessmentinvolving peers. 25th AnnualAustralian and New ZealandAcademy of ManagementConference (ANZAM): The Futureof Work and Organizations, pp 1-24, Conference Proceedings,December, 7-9.

Jayashree, P., Shen, K. & Lefoe,G. (2011). Strategic Changethrough Distributive Leadership,Submitted to 25th AnnualAustralian and New ZealandAcademy of ManagementConference (ANZAM) : The Futureof Work and Organizations, 7th-9thDecember, Abstract, ConferenceProceedings (ISBN : 978-1-877040-86-3).

Dakhlallah, K., & Miniaoui, h.(2011). Islamic Banks Vs. NonIslamic: Ethical Dimensions, Theproceedings of the 2ndInternational Conference onBusiness and Economic Research,Malaysia, Langkawi, March 14-16.

Kerr, G., & Balakrishnan, M. S.(2011). Shopping Centres as PlaceBrands, First InternationalConference on Emerging ResearchParadigms in Business and SocialSciences, Middlesex University,Dubai, UAE, November 22-24.

Khan, Z. R., (2011). LearningManagement System and guideddiscovery innovative tools toteaching computer application tobusiness students. The IASTEDInternational Conference onTechnology for Education TE.Dallas, USA. December 14 -16.

Khan, Z. R., & Subramanian, S.

(2011). Libraries opt for moreonline sources. InternationalConference on EngineeringEducation, Instructional Technology,Assessment, and E-learning (EIAE11). University of Bridgeport andIEEE Connecticut. December 3-12.

Koshy, S., & Sindhav, M. (2011).Sustainable Development: Threecases, Emirates Environment Group,Dubai, UAE, Nov 20-21.

Koshy, S. (2011). PosterPresentation: An effectiveassessment for largecommunication classes? Learning inHigher Education Conference,Greece, May 31-June 2.

Koshy, S. (2011). The factors thatinfluence undergraduate studentschoice of major in a Dubaiuniversity, International Conferencefor Academic Disciplines, Rome.October 31 – November 3.

Koshy, S. (2011). PosterPresentation for first year BusinessCommunication students,Association for BusinessCommunication Conference,Montreal, October 20.

Kratochvil, D., & Priya, J.(2011). Guiding RegionalDevelopment through HigherEducation: Government Oversightin the United Arab Emirates. TheHigher Education InternationalConference. Beirut, Lebanon.October 31-November 2.

Kratochvil, D., Salem, M. &Wei, S. (2011). DepartmentalBenchmarking: The UOWDExperience. Inaugural Conferenceof Arab Network for QualityAssurance in Higher Education(ANQAHE), Abu Dhabi, UnitedArab Emirates, December 13-15.

Kerr, G., & hosie, P. (2011).Environmental scanning by HigherEducation: Learning from othersectors. First InternationalConference on Emerging ResearchParadigms in Business and SocialSciences, Dubai, United ArabEmirates, 22-24 November, 2011, 1-11.

McKechnie, D., & Grant, J.(2011). Gold: an economic pillar inDubai, Proceedings: InternationalConference on Banking and FinancePerspectives, Famagusta, NorthCyprus, April 13-15.

Miniaoui, h., & Gohou, G. (2011).Did the Islamic Banking PerformBetter During The Financial Crisis?

Evidence from the UAE. Theproceedings of the InternationalConference on Management,Economics and Social Sciences,Thailand, Bangkok, December 23-24.

Nekhili, R., & Thorpe, M. (2011).Volatility Dynamics in Dubai GoldFutures Market, 8th InternationalConference on Computational andFinancial Econometrics, Nationaland Kapodistrian University ofAthens, Samos, Greece, 232-240.

Rusu, R. F., & Shen, K. N. (2011).Internet Banking Acceptance in theUnited Arab Emirates InternationalBusiness Information ManagementConference (16th IBIMA), KualaLumpur, Malaysia, June 29-30, 2011.

Sarabdeen, J, El-Rakhawy, NiazKhan, H, 2011, Employer Brandingin United Arab Emirates, IBIMAConference, 28-Kuala Lumpur,Malaysia, 30 July 2011, pp. 1677-1685

Saxena, R. (2011). Shoppers’Attitude towards Online Retailing:An Exploratory Study Performed inthe Context of United ArabEmirates (UAE), in Andreani, J &Collesei, U (eds), The proceedingsof the International ConferenceMarketing Trends, Marketing TrendsAssociation, France, Paris, January20-22.

Shen, K. N., & Khalifa, M.(2011). Supporting Virtual Teamswith Collective Thought: ApplyingSemantic Networks to Computer-Mediated Discussions. InternationalConference on e-Business, Seville,Spain, July 18-21.

Shen, K. N., & Khalifa, M.(2011). A Case Study on EffectiveUser Participation for E-Government Assimilation. Pre-ICISSIG eGovernment Workshop,Shanghai, China, December 4.

Shen, K. N., & Khalifa, M.(2011). Mechanisms in FacilitatingHealth Information SystemsAssimilation: A Multi-levelApproach. The 11th InternationalConference on Electronic Business(ICEB), Bangkok, Thailand,November 29 – December 2.

Shirazi, A. (2011). ExploringInnovative Ways to EducatePakistan’s Children: CombiningZakat and a School VoucherProgramme, in Mahmut Kardas et al(eds), The proceedings of theInternational Symposium onPoverty Alleviation Strategies:

Experiences and New Ideas,(Ankara: Prime Ministry GeneralDirectorate of Social Assistanceand Solidarity, 2011), pp. 483,October 13-15.

Thorpe, M., & Jayashree, P.(2011). Changing Values amongcountries in the Middle-East andNorth Africa, Business andEconomics Society International2011 Conference, Split, Croatia,Programs and Abstracts 2011Conference Proceedings (ISSN:1553-1392), 6-9 July.

Vel, P., Fakhir, F. & McKechnie,D. (2011). Marketing a destinationusing sports-The 8-ball world poolchampionship at Fujairah,Conference of the InternationalJournal of Arts and Sciences, BadHofgastein, Austria, May 30-June 3.

Vel, P., Suhail, L., SatyaNarayan, R.& Easo, S. (2011). Conception,Nurturing, Leveraging andSustenance of a successful Brand,Conference on Asia Pacific BusinessInnovation & TechnologyManagement, Lausanne, Switzerland,October 2-4.

Wilkins, S. & Balakrishnan, M.S. (2011). Why do students chooseto study at international branchcampuses? Findings from theUnited Arab Emirates. The 20thInternational Forum, Associationfor the Study of Higher Education(ASHE), Charlotte, North Carolina,November 16-17.

PERIODICAlS

Jaafar, K. (2011). Effects ofGreen Products and Projects onEngineering and Business Trends, inBuild Green Magazine, June, Issue10, Printwell, CPI.

Koshy, S. (2011). Orators in theSpotlight: Capturing your audienceeffectively, ‘Stay Connected’, August,2(6), 18.

Total Publications

by Type

Book

Book Chapter

Journal Article

ConferencePublication

Periodicals

1

7

29

33

2

ISSN 2227-782XCopyright: University of Wollongong in Dubai, UAE