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SCALABLE ENGAGING EXPERIENCES

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Page 1: Scalable Engaging Experiences

SCALABLE ENGAGING EXPERIENCES

Page 2: Scalable Engaging Experiences

Tv Advisor

screenshot

Tv Advisor

screenshot

Page 3: Scalable Engaging Experiences

ENGAGEMENT AT SCALE

Page 4: Scalable Engaging Experiences

PRODUCT IMAGES

Page 5: Scalable Engaging Experiences

PRODUCT MOVIES

Page 6: Scalable Engaging Experiences

6

PRODUCT EXPERIENCES

Page 7: Scalable Engaging Experiences

DEMO VIDEO

ONE EXPERIENCE PLATFORM

Page 8: Scalable Engaging Experiences

CASE STUDY

QUICKSTEP FLOORING

GOAL – DRIVE BRAND PREFERENCE AND BUYING

CONFIDENCE ACROSS THE SHOPPER JOURNEY

APPROACH – TOOLS THAT ALLOWS SHOPPERS TO REALLY

EXPERIENCE FLOORING PRODUCTS

Page 9: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

= 1

Page 10: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Day and night

x2 time settings = 2

Page 11: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Parquet and Laminate

x2 floor types = 4

Page 12: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Different grooves

x4 groove types = 16

Page 13: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Board sizes

x4 board sizes = 64

Page 14: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Laying angles

x2 angles = 128

Page 15: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Colors (12 for parquet, 47 for laminate)

x59 colors = 7.552

Page 16: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Page 17: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Furniture colors

x120 colors = 906.240

Page 18: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

Wall colors (120) and wallpaper (16)

x136 walls = 123.248.640

Page 19: Scalable Engaging Experiences

THE PROJECT A GAME OF NUMBERS

x15 rooms = 1.848.729.600

Page 20: Scalable Engaging Experiences

• Realtime 3D client-side

• x requires additional plugin

• x performance and quality may differ

• Server-side on-demand rendering

• x high cost

• x slow response times

• Scene7 with Image Author

SO.. WHAT ARE THE OPTIONS

Page 21: Scalable Engaging Experiences

TECHNOLOGY / S7

Page 22: Scalable Engaging Experiences

RESULT

Demo upload your roomDemo Short Demo

Page 23: Scalable Engaging Experiences

FRANS VRIESENDORP

[email protected]

www.quickstep.com

iPad: floor advisor

www.tv.philips.com/advisor/

iPad: tv buying guide