MAY 2015

statistics sourced from:

MONTHLY RATINGS digital.scaengage.com.au

SCA DIGITAL – MAY DIGITAL RATINGS

INTRO Slide 3 Commercial Radio Groups Unique Audience Slide 4 SCA Network May Digital Traffic Slide 5 Today’s Hit Network May Digital Traffic

Slide 6 Triple M Network May Digital Traffic ALL DEVICES Slide 8 Australian Publishers (All Devices) Slide 9 Multi-Category Entmt Brands (All Devices) Slide 10 Top Radio Brands (All devices)

MOBILE Slide 12 Mobile Publishers Slide 13 Multi-Category Entmt Mobile Brands Slide 14 Mobile Radio Brands in Australia

Slide 15 Mobile Share of Daily SCA Radio Browsing DEMOGRAPHICS Slide 17 SCA Audience Profile Slide 18 Today’s Hit network Audience Profile Slide 19 Triple M Network Audience Profile

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – May 2014 – May 2015 – SCA Network National

Traffic increased 58% year on year in Australian Average Daily Unique Browsers to 299,346 Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SCA NETWORK MAY DIGITAL TRAFFIC

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – May 2014 - May 2015 – Today’s Hit Network National

Traffic increased 54% year on year in Australian Average Daily Unique Browsers to 191,354 Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY’S HIT NETWORK MAY DIGITAL TRAFFIC

Traffic increased by 61% year on year in Australian Average Daily Unique Browsers to 93,696. Driven by AFL, NRL, Social and Mobile Browsers.

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – May 2014 - May 2015 Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital

TRIPLE M NETWORK MAY DIGITAL TRAFFIC

ALL DEVICES

statistics sourced from:

MONTHLY RATINGS digital.scaengage.com.au

MOBILE

statistics sourced from:

statistics sourced from:

MONTHLY RATINGS digital.scaengage.com.au

MOBILE

DEMOGRAPHICS

statistics sourced from:

MONTHLY RATINGS digital.scaengage.com.au

GLOSSARY OF DIGITAL TERMS

KEY REPORTING METRICS Average Daily Unique Browsers (ADUB): Key unique browser ranking metric that reports the average of the daily browsers form all devices and locations that visited a site within the selected reporting period. Unique Audience (UA): The total number of unique people (de-duplicated) that visited a site at least once during the specified reporting period. This metric has been estimated and hybridised using tagged census data to capture access from locations and devices.

DEVICES TYPES Device reporting splits out domestic traffic by Mobile, Tablet, Computer and Others for key metrics. All Devices: all connected devices types Computer: connected device requiring a physical keyboard, mouse and display Mobile: any connected device larger the size of an average hand or similar (excluding tablets). Tablet: any connected device larger than an average hand

Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Online Ratings - Market Intelligence & Hybrid. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to lamberto.digioia@sca.com.au

statistics sourced from: