melbourne sca digital - april 2014 ratings

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MELBOURNE

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Page 1: Melbourne SCA Digital - April 2014 Ratings

MELBOURNE

Page 2: Melbourne SCA Digital - April 2014 Ratings

SCA DIGITAL – MARCH RATINGS INDEX

Slide 3 SCA Network Monthly Unique Browsers - VIC Slide 4 Today Network Monthly Users - VIC Slide 5 Triple M Network Monthly Users - VIC Slide 6 Melbourne Radio Groups Ranked by Avg. Daily UB – VIC Slide 7 Melbourne Radio Brands & Networks Ranked by Radio CUME Conversion – VIC Slide 8 People Talking About On Facebook – Radio Companies - Melbourne Slide 9 Mobile Share of Daily Radio Browsing – Today Network – VIC Slide 10 Mobile Share of Daily Radio Browsing – Triple M Network – VIC

MELBOURNE

Page 3: Melbourne SCA Digital - April 2014 Ratings

Source: Nielsen Market Intelligence (VIC) – April 2013 – April 2014 – SCA Network – National

SCA Network traffic in VIC increased 193% year on year in Monthly Unique Browsers to 784,352 Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SCA NETWORK MONTHLY UNIQUE BROWSERS - VIC

Page 4: Melbourne SCA Digital - April 2014 Ratings

Source: Google Analytics (VIC) – April 2013 – April 2014 - Today Network National (All SCA Stations)

Today Network traffic in VIC increased 10% year on year in Australian Monthly Users to 416,549 Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK MONTHLY USERS - VIC

Page 5: Melbourne SCA Digital - April 2014 Ratings

Triple M Network traffic in VIC increased by 81% year on year in Monthly Users to 351,689

Driven by AFL, NRL, Social, Rock News and Mobile Browsers.

Source: Google Analytics (VIC) – April 2013 – April 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)

TRIPLE NETWORK MONTHLY USERS - VIC

Page 6: Melbourne SCA Digital - April 2014 Ratings
Page 7: Melbourne SCA Digital - April 2014 Ratings
Page 8: Melbourne SCA Digital - April 2014 Ratings
Page 9: Melbourne SCA Digital - April 2014 Ratings
Page 10: Melbourne SCA Digital - April 2014 Ratings