savmarketmk 2011

2 0 1 1 A D V E R T I S I N G M E D I A K I T / M A R K E T

MISSIONSAVEUR seeks out stories from around the globe that weave together culture, tradition, and people through

the language of food. On every page the magazine honors a fundamental truth: cooking is one of the most

universal—and beautiful—means of human expression.

Source: MrI Spring 2010; Competitive Set: Bon Appetít, Food & Wine, Travel & Leisure, Conde Nast Traveler; SAVEUR is a P-Prototype

AFFLUENT, EDUCATED, PROFESSIONAL

Male/Female .....................................................................40%/60%Median Age ........................................................................48Median HHI ........................................................................$111,348Post Graduate Study+ ......................................................24%Professional/Managerial .................................................43%

INFLUENTIAL HOME COOKS & FOODIES

Against the competitive set, SAVEUR ranks: INDEX#1 Cook for fun 2+ times/week ....................................323#1 Barbeque ..................................................................... 154#1 Entertain at home ...................................................... 170#1 Home cooking virtuosos ........................................... 125#1 Influential consumers: Cooking ...............................216#2 Influential consumers: New food items .................348#2 Family/friends often ask for and trust my advice about cooking .......................................... 171#3 Bake .............................................................................. 177#3 Influential consumers: Grocery Shopping .............. 191

INFLUENTIAL HOME COOKS & FOODIES

91% Agree: When I find a brand I like, I stick to it83% Agree:If a product is made by a company I trust,

I will buy it even if it's more expensive77% Buy based on quality, not price73% Buy brands that reflect their style62% Willing to pay more for a prodcut that is

environmentally safe60% Prefer products that offer the latest in new technology

JANUARY/FEBRUARYSPECIAL ISSUE • THE SAVEUR 100

SPACE CLOSING 11/05/10MATERIALS CLOSING 11/09/10ON SALE DATE 12/28/10

MARCHCulinary Travel: A worldwide guide to authentic, hands-on experiences. Readers can indulge their passion for travel and cuisine while they explore new destinations.


APRILSPECIAL ISSUE • SANDWICHES


MAYCulinary Education: A look at the finest and most well-respected sources of education in the culinary world.


JUNE/JULYSPECIAL ISSUE • AMERICAN BBQ

Outdoor Grilling: A guide to products, tools, and specialty foods any master-griller would be inspired by.


AUGUST/SEPTEMBERCulinary Travel: A worldwide guide to authentic, hands-on eperiences. Readers can indulge their passion for travel and cuisine while they explore new destinations.


OCTOBERCulinary Education: A look at the finest and most well-respected sources of education in the culinary world.


NOVEMBERGourmet Gift Guide: Holiday entertaining essentials and unique gift ideas for food lovers.


DECEMBERGourmet Gift Guide: Holiday entertaining essentials and unique gift ideas for food lovers.


2011 EDITORAL CALENDAR

Dates and editorial contents are subject to change.

Advertising in The Market allows you to access SAVEUR's affluent readers who are highly engaged with the magazine and passionate about food and travel. The Market also offers special advertising sections, featuring the best products and services for home cooks, culinary travelers, and food lovers.

EFFECTIVE ISSUE DATE: JANUARY/FEBRUARY 2011RATE BASE: 325,000

1X 4X 9X1/4 PAGE UNITS (LOGO INCLUDED)

COST PER INSERTION……………………………………………………………………………………$4,648 $4,186 $2,958

1/8 PAGE UNITS

COST PER INSERTION……………………………………………………………………………………$2,813 $2,532 $1,788

FOR MORE INFORMATION, CONTACT:

Laurie Sanders

407.571.4541

[email protected]

Costs listed as net. All rates subject to change.

Last updated 10/10

2011 MARKET RATES

1/4 PAGE AD 1/8 PAGE AD

EFFECTIVE ISSUE DATE: JANUARY/FEBRUARY 2011RATE BASE: 325,000

1X 4X 9XFOUR COLOR

1/3 Page ........................................................................................................................... $10,093 ............... $9,074 ..................$8,580

1/6 Page ........................................................................................................................... $5,335 ................. $4,804 .................$4,539 1/12 Page .......................................................................................................................... $3,026 ................. $2,730..................$2,563

1/24 Page ......................................................................................................................... $1,679 .................. $1,508 ..................$1,430

FOR MORE INFORMATION, CONTACT:

Laurie Sanders

407.571.4541

[email protected]

Costs listed as net. All rates subject to change.

Last updated 10/10

2011 SHOPPING BASKET RATES

SAVEUR SHOPPING BASKET PAGE

2011 MARKE T & SHOPPING BASKE T SPECS

THE MARKET AD SIZES AND MECHANICAL SPECS

1/4 PAGE UNIT: Please provide 50-65 words of copy, telephone number and web site plus one high-resolution (300 dpi) horizontal photograph, and logo.

1/8 PAGE UNIT: Please provide 25-35 words of copy, telephone number and web site plus one high-resolution (300 dpi) vertical photograph. A final layout of your ad will be returned to you via email. Please forward materials to [email protected]

AD SIZESSIZE OF AD WIDTH HEIGHT1⁄3 square 5 4.81⁄3 vertical 2.45 9.751⁄6 horizontal 5 2.31⁄6 vertical 2.45 4.81⁄12 square 2.45 2.31⁄24 horizontal 2.45 1

All marks should be offset at least 1.25" from trim All ads supplied must be CMYK. For ads requiring spot color, please contact your production manager for specifications

THE SHOPPING BASKET MECHANICAL SPECSSupplied materials that do not comply with the following specifications will be corrected and the advertiser billed for the required production.

AD SIZES: All ads must be created to exact size specifications listed on the rate card or will incur charges for resizing.

REQUIRED FORMAT: PDF/X-1a format is the required file format for submission. When preparing PDF/X-1a files, careful attention must be paid to ensure they are properly created and will reproduce correctly. Please see Adobe.com/products/acrobat/pdfs/pdfx.pdf for guidelines and instructions. Files should conform to SWOP guidelines, and total ink density should not exceed 300%. View specifications online at www.swop.org.

MEDIA TRANSFER: CD-ROM, DVD *ELECTRONIC TRANSMISSIONS Ad files can be delivered via our Ad Portal at adportal.bonniercorp.com. For ads supplied electronically, advertiser must supply an additional content proofing file. If one is not supplied, a confirmation PDF proof will be sent to advertiser for approval and an Epson proof will be made for full page ads and spreads, and additional charges may apply. We do not accept ads via e-mail. Electronic files are stored for one year only, unless otherwise requested in writing.

INSERTS: Consult your advertising representative. Production, design and prepress services are available; rates upon request.

BINDING: Perfect Bound, Jog: to Foot.

SHIPPING ADDRESS

Bonnier Corporation SAVEUR MagazineATTN: Courtney Janka460 N. Orlando Ave., Suite 200 Winter Park, FL 32789 407.571.4798

ADVERTISING SPECIFICATIONS

MAGAZINE TRIM SIZE ...............................................................87⁄8” X 107⁄8”

SPREAD TRIM SIZE ......................................................................173⁄4” X 107⁄8”

SPREAD SAFETY SIZE .................................................................171⁄4” X 103⁄8”

SPREAD GUTTER SAFETY .........................................................1⁄4” per page

BINDING METHOD ......................................................................Perfect

PRINTING METHOD ....................................................................Web offset, 4-color

2011 CLOSING DATES AD CLOSE MATERIAL ON SALE ISSUE DATE DATE DUE DATE

JANUARY/FEBRUARY 11/05/10 11/09/10 12/28/10 MARCH 01/03/11 01/05/11 02/22/11 APRIL 02/07/11 02/09/11 03/29/11 MAY 03/07/11 03/09/11 04/26/11 JUNE/JULY 04/11/11 04/13/11 05/31/11 AUGUST/SEPTEMBER 06/06/11 06/08/11 07/26/11 OCTOBER 08/01/11 08/03/11 09/20/11 NOVEMBER 08/29/11 08/31/11 10/18/11 DECEMBER 10/03/11 10/05/11 11/22/11

SAVEUR editors carefully curate SAVEUR.com with aggregate content from around the world. Whether it's finding the most authentic tamale recipe, the best travel guide of San Francisco, or an exclusive feature from a writer on the best vineyards of South Africa, you can find the best food journalism from around the world on SAVEUR.com.

SAVEUR.COM VISITOR

SAVEUR.com attracts an active and engaged audience of affluent consumers every month.

Male/Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31%/69%Age 18-49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48%Average HHI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $142,700Post-Graduate Degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42%Spent 15+ Minutes on SAVEUR.com . . . . . . . . . . . . . 62%Average number of minutes spent . . . . . . . . . . . . . . . 15 Source: 2009 Reader Engagement Study, Walker Communication

SAVEUR.COM TRAFFIC Our site has been growing at an impressive rate, which has only increased with the site's relaunch in August 2009. Average unique visitors . . . . . . . . . . . . . . . . . . . . . . . 296,678* . . . . . (+62% YOY)Average page views . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2 MM* . . . . . (+69% YOY)Enewsletter subscribers . . . . . . . . . . . . . . . . . . . . . . . 124,558+** . . (+69% YOY)Custom email subscribers . . . . . . . . . . . . . . . . . . . . 110,000+ . . . . (+187% YOY) *Omniture (Jan 09-Spe 09 vs. Jan 10-Sep 10)

**Silverpop (Sep 10)

SAVEUR.com attracts an affluent, luxury user that is passionate about food and travel. Our users look to us

for in-depth, trustworthy content that is rich in experience and authenticity. As a partner of SAVEUR.com,

you can build awareness and drive visitation amongst this influential target.

ONLINE ADVER TISING

SAVEUR.COM HOMEPAGE

SAVEUR.com offers multiple opportunities to customize your brand message and connect directly with our growing

online audience. Each option aligns your brand with SAVEUR's digital content while driving traffic to your website.

ONLINE ADVER TISING

BANNER ADS 300x250 728x90 160x600These ads can target specific sections of SAVEUR.com or can be ROS (run-of-site). We offer rich media and geo-targeting capabilities as well.

Rate Card CPM=$25 (e.g. $20,000 for 800,000 impressions)

BANNER AD DESIGNS SAVEUR can design custom ad units for your brand using your assets and linking to your website. Cost varies based on needs.

THE MENU ONLINE SAVEUR.com's promotions and contest page featuring can't-miss offers. A listing includes a photo, 50 words of copy, and your URL. $4,000 / One-month listing

MARKETPLACE PROFILE Be part of SAVEUR's online directory of your favorite products and services. A profile includes your company bio, product information, a photo, and a link.

$2,500 / Six-month profile

CUSTOM EMAILSent to 110,000+ opt-in subscribers, the email can be customized and drive qualified traffic to your website. $10,000 / Custom Email

ENEWSLETTER SPONSORSHIPSent to 124,000 opt-in subscribers, driving them to SAVEUR.com to view newly added content. Your brand can have 100% share of voice with a 160x600 banner plus a 100x100 spotlight featuring 20 words of copy and a photo presented in a style similar to edit. $5,000 / eNewsletter *All rates are subject to change pending increases in list size. The CPMs proposed in the media plan presented here DO NOT include RIch Media fees, or any incremental cost(s) that are or could be associated with the delivery of the campaign.

EXAMPLE OF SAVEUR.COM WEEKLY NEWSLETTER

savmarketmk 2011

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