2011 advertising rates - esquire media kit · april january 25, 2011 february 1, 2011 march 1, 2011...
TRANSCRIPT
2 0 1 1 Adve r t i s i n g R a t e s
The printing of Esquire Magazine is now all digiTal.
For Advertising and
Material Specifications visit http://ads.hearst.com
Advertising Rates/Volume Discounts
Open 3PG 6PG 9PG 12PG 18PG 24PG
Discount 3% 5% 7% 10% 13% 15%
4-Color
Full Pg $112,430 $109,057 $106,809 $104,560 $101,187 $97,814 $95,566 2/3 $89,950 $87,252 $85,453 $83,654 $80,955 $78,257 $76,458 1/2 $70,280 $68,172 $66,766 $65,360 $63,252 $61,144 $59,738 1/3 $48,720 $47,258 $46,284 $45,310 $43,848 $42,386 $41,412
Black & White
Full Pg $75,650 $73,381 $71,868 $70,355 $68,085 $65,816 $64,303
2/3 $60,520 $58,704 $57,494 $56,284 $54,468 $52,652 $51,442
1/2 $47,280 $45,862 $44,916 $43,970 $42,552 $41,134 $40,188
1/3 $32,790 $31,806 $31,151 $30,495 $29,511 $ 28,527 $27,872
Covers
Cv 2 $134,930
Cv 3 $123,680
Cv 4 $148,420
Bleed: Add 15% (including covers) Please note: All rates are gross
Javier
Plus: PhiliP Roth Pg. 146 KeRi Russell Pg. 152 (oNe oF theM is WeARiNg PANts.)
MIRACLEAT WORLD
ARE YOU
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(WE CAN STOP CALLING IT GROUND ZERO NOW.)
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ESQUIRE’S 2010OFTHECAR YEAR
N O B E T T E R T I M E T O B E A
C A R L O V E R I N A M E R I C A :
www.EsqUirE.COM
NEW RulEs FOR MEN W O R K , D R I N K I N G ,
S O C I A L N E T W O R K I N G ,
L A N G U A G E , A N D ,
Y E S , W O M E N . P G . 1 4 1
OCTOBER 2010man at his best
Closing & On-Sale Dates
Issue National Ad Close Materials Due Supplied Inserts Due On-Sale
January October 19, 2010 October 26, 2010 November 19, 2010 December 14, 2010
February November 23, 2010 November 30, 2010 December 22, 2010 January 18, 2011
March December 21, 2010 December 28, 2010 January 25, 2011 February 15, 2011
April January 25, 2011 February 1, 2011 March 1, 2011 March 22, 2011
May March 1, 2011 March 8, 2011 March 29, 2011 April 26, 2011
June/July April 5, 2011 April 12, 2011 May 3, 2011 May 31, 2011
August May 17, 2011 May 24, 2011 June 14, 2011 July 12, 2011
September June 21, 2011 June 28, 2011 July 19, 2011 August 16, 2011
October July 26, 2011 August 2, 2011 August 23, 2011 September 20, 2011
November August 23, 2011 August 30, 2011 September 20, 2011 October 18, 2011
December September 27, 2011 October 4, 2011 October 25, 2011 November 22, 2011
Production Requirements
Unit Size Non-Bleed Bleed Trim Size
Spread 15 1/2 X 10 3/8 16 1/4 X 11 1/8 16 X 10 7/8
Full Page 7 1/2 X 10 3/8 8 1/4 X 11 1/8 8 X 10 7/8
2/3 Page (vertical) 4 5/8 X 10 3/8 5 3/8 X 11 1/8 5 1/8 X 10 7/8
2/3 Page (horizontal) 7 1/2 X 6 1/2 8 1/4 X 7 1/4 8 X 7
1/2 Page (horizontal) 7 1/2 X 4 3/4 8 1/4 X 5 1/2 8 X 5 1/4
1/2 Page (vertical) 3 3/8 X 10 3/8 4 1/8 X 11 1/8 3 7/8 X 10 7/8
1/2 Page (horiz spread) 15 1/2 X 4 3/4 16 1/4 X 5 1/2 16 X 5 1/4
1/2 Page (digest) 4 3/8 X 6 3/4 5 1/8 X 7 1/2 4 7/8 X 7 1/4
1/3 (vertical) 2 1/8 X 10 3/8 2 7/8 X 11 1/8 2 5/8 X 10 7/8
1/3 (square) 4 5/8 X 4 5/8 5 3/8 X 5 3/8 5 1/8 X 5 1/8
1/3 Page (horizontal) 7 1/2 X 3 8 1/4 X 3 3/4 8 X 3 1/2
1/3 Page (horiz spread) 15 1/2 X 3 16 1/4 X 3 3/4 16 X 3 1/2
Live Matter
1/4 from trim on all sides3/8 from bleed on all sides
3/8 gutter safety on spreads
gutter crossover
please allow for grindoff
Circulation
Rate Base Member Suggested Subscription Price Single-Copy Price
700,000 Audit Bureau of Circulations $15.95 $4.99