2011 advertising rates - esquire media kit · april january 25, 2011 february 1, 2011 march 1, 2011...

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2011 Advertising Rates The printing of Esquire Magazine is now ALL DIGITAL. For Advertising and Material Specifications visit http://ads.hearst.com Advertising Rates/Volume Discounts Open 3PG 6PG 9PG 12PG 18PG 24PG Discount 3% 5% 7% 10% 13% 15% 4-Color Full Pg $112,430 $109,057 $106,809 $104,560 $101,187 $97,814 $95,566 2/3 $89,950 $87,252 $85,453 $83,654 $80,955 $78,257 $76,458 1/2 $70,280 $68,172 $66,766 $65,360 $63,252 $61,144 $59,738 1/3 $48,720 $47,258 $46,284 $45,310 $43,848 $42,386 $41,412 Black & White Full Pg $75,650 $73,381 $71,868 $70,355 $68,085 $65,816 $64,303 2/3 $60,520 $58,704 $57,494 $56,284 $54,468 $52,652 $51,442 1/2 $47,280 $45,862 $44,916 $43,970 $42,552 $41,134 $40,188 1/3 $32,790 $31,806 $31,151 $30,495 $29,511 $ 28,527 $27,872 Covers Cv 2 $134,930 Cv 3 $123,680 Cv 4 $148,420 Bleed: Add 15% (including covers) Please note: All rates are gross Javier Plus: PhiliP Roth Pg. 146 KeRi Russell Pg. 152 (oNe oF theM is WeARiNg PANts.) MIRACLE AT WORLD ARE YOU TRADE CENTER Bardem’s Beautiful Life (WE CAN STOP CALLING IT GROUND ZERO NOW.) OUR SURVEY OF AMERICAN MEN pg. 134 NORMAL? THE VOLUME 154 NO. 3 // CMG 08276 OCtObEr 2010 jaViEr bardEM ESQUIRE’S 2010 OF THE CAR YEAR NO BETTER TIME TO BE A CAR LOVER IN AMERICA: www.EsqUirE.COM NEW RulEs FOR MEN WORK, DRINKING, SOCIAL NETWORKING, LANGUAGE, AND, YES, WOMEN. PG. 141 OCTOBER 2010 man at his best Closing & On-Sale Dates Issue National Ad Close Materials Due Supplied Inserts Due On-Sale January October 19, 2010 October 26, 2010 November 19, 2010 December 14, 2010 February November 23, 2010 November 30, 2010 December 22, 2010 January 18, 2011 March December 21, 2010 December 28, 2010 January 25, 2011 February 15, 2011 April January 25, 2011 February 1, 2011 March 1, 2011 March 22, 2011 May March 1, 2011 March 8, 2011 March 29, 2011 April 26, 2011 June/July April 5, 2011 April 12, 2011 May 3, 2011 May 31, 2011 August May 17, 2011 May 24, 2011 June 14, 2011 July 12, 2011 September June 21, 2011 June 28, 2011 July 19, 2011 August 16, 2011 October July 26, 2011 August 2, 2011 August 23, 2011 September 20, 2011 November August 23, 2011 August 30, 2011 September 20, 2011 October 18, 2011 December September 27, 2011 October 4, 2011 October 25, 2011 November 22, 2011 Production Requirements Unit Size Non-Bleed Bleed Trim Size Spread 15 1 / 2 X 10 3 / 8 16 1 / 4 X 11 1 / 8 16 X 10 7 / 8 Full Page 7 1 / 2 X 10 3 / 8 8 1 / 4 X 11 1 / 8 8 X 10 7 / 8 2/3 Page (vertical) 4 5 / 8 X 10 3 / 8 5 3 / 8 X 11 1 / 8 5 1 / 8 X 10 7 / 8 2/3 Page (horizontal) 7 1 / 2 X 6 1 / 2 8 1 / 4 X 7 1 / 4 8 X 7 1/2 Page (horizontal) 7 1 / 2 X 4 3 / 4 8 1 / 4 X 5 1 / 2 8 X 5 1 / 4 1/2 Page (vertical) 3 3 / 8 X 10 3 / 8 4 1 / 8 X 11 1 / 8 3 7 / 8 X 10 7 / 8 1/2 Page (horiz spread) 15 1 / 2 X 4 3 / 4 16 1 / 4 X 5 1 / 2 16 X 5 1 / 4 1/2 Page (digest) 4 3 / 8 X 6 3 / 4 5 1 / 8 X 7 1 / 2 4 7 / 8 X 7 1 / 4 1/3 (vertical) 2 1 / 8 X 10 3 / 8 2 7 / 8 X 11 1 / 8 2 5 / 8 X 10 7 / 8 1/3 (square) 4 5 / 8 X 4 5 / 8 5 3 / 8 X 5 3 / 8 5 1 / 8 X 5 1 / 8 1/3 Page (horizontal) 7 1 / 2 X 3 8 1 / 4 X 3 3 / 4 8 X 3 1 / 2 1/3 Page (horiz spread) 15 1 / 2 X 3 16 1 / 4 X 3 3 / 4 16 X 3 1 / 2 Live Matter 1 / 4 from trim on all sides 3 / 8 from bleed on all sides 3 / 8 gutter safety on spreads gutter crossover please allow for grindoff Circulation Rate Base Member Suggested Subscription Price Single-Copy Price 700,000 Audit Bureau of Circulations $15.95 $4.99

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Page 1: 2011 Advertising Rates - Esquire Media Kit · April January 25, 2011 February 1, 2011 March 1, 2011 March 22, 2011 May March 1, 2011 March 8, 2011 March 29, 2011 April 26, 2011 June/July

2 0 1 1 Adve r t i s i n g R a t e s

The printing of Esquire Magazine is now all digiTal.

For Advertising and

Material Specifications visit http://ads.hearst.com

Advertising Rates/Volume Discounts

Open 3PG 6PG 9PG 12PG 18PG 24PG

Discount 3% 5% 7% 10% 13% 15%

4-Color

Full Pg $112,430 $109,057 $106,809 $104,560 $101,187 $97,814 $95,566 2/3 $89,950 $87,252 $85,453 $83,654 $80,955 $78,257 $76,458 1/2 $70,280 $68,172 $66,766 $65,360 $63,252 $61,144 $59,738 1/3 $48,720 $47,258 $46,284 $45,310 $43,848 $42,386 $41,412

Black & White

Full Pg $75,650 $73,381 $71,868 $70,355 $68,085 $65,816 $64,303

2/3 $60,520 $58,704 $57,494 $56,284 $54,468 $52,652 $51,442

1/2 $47,280 $45,862 $44,916 $43,970 $42,552 $41,134 $40,188

1/3 $32,790 $31,806 $31,151 $30,495 $29,511 $ 28,527 $27,872

Covers

Cv 2 $134,930

Cv 3 $123,680

Cv 4 $148,420

Bleed: Add 15% (including covers) Please note: All rates are gross

Javier

Plus: PhiliP Roth Pg. 146 KeRi Russell Pg. 152 (oNe oF theM is WeARiNg PANts.)

MIRACLEAT WORLD

ARE YOU

TRADECENTER

Bardem’sBeautiful

Life

(WE CAN STOP CALLING IT GROUND ZERO NOW.)

OUR SURVEY OF AMERICAN MENpg. 134

NORMAL?

THE

VO

LU

ME

15

4 N

O. 3

// CM

G 0

82

76

OC

tO

bE

r 2

01

0ja

ViE

r b

ar

dE

M

ESQUIRE’S 2010OFTHECAR YEAR

N O B E T T E R T I M E T O B E A

C A R L O V E R I N A M E R I C A :

www.EsqUirE.COM

NEW RulEs FOR MEN W O R K , D R I N K I N G ,

S O C I A L N E T W O R K I N G ,

L A N G U A G E , A N D ,

Y E S , W O M E N . P G . 1 4 1

OCTOBER 2010man at his best

Closing & On-Sale Dates

Issue National Ad Close Materials Due Supplied Inserts Due On-Sale

January October 19, 2010 October 26, 2010 November 19, 2010 December 14, 2010

February November 23, 2010 November 30, 2010 December 22, 2010 January 18, 2011

March December 21, 2010 December 28, 2010 January 25, 2011 February 15, 2011

April January 25, 2011 February 1, 2011 March 1, 2011 March 22, 2011

May March 1, 2011 March 8, 2011 March 29, 2011 April 26, 2011

June/July April 5, 2011 April 12, 2011 May 3, 2011 May 31, 2011

August May 17, 2011 May 24, 2011 June 14, 2011 July 12, 2011

September June 21, 2011 June 28, 2011 July 19, 2011 August 16, 2011

October July 26, 2011 August 2, 2011 August 23, 2011 September 20, 2011

November August 23, 2011 August 30, 2011 September 20, 2011 October 18, 2011

December September 27, 2011 October 4, 2011 October 25, 2011 November 22, 2011

Production Requirements

Unit Size Non-Bleed Bleed Trim Size

Spread 15 1/2 X 10 3/8 16 1/4 X 11 1/8 16 X 10 7/8

Full Page 7 1/2 X 10 3/8 8 1/4 X 11 1/8 8 X 10 7/8

2/3 Page (vertical) 4 5/8 X 10 3/8 5 3/8 X 11 1/8 5 1/8 X 10 7/8

2/3 Page (horizontal) 7 1/2 X 6 1/2 8 1/4 X 7 1/4 8 X 7

1/2 Page (horizontal) 7 1/2 X 4 3/4 8 1/4 X 5 1/2 8 X 5 1/4

1/2 Page (vertical) 3 3/8 X 10 3/8 4 1/8 X 11 1/8 3 7/8 X 10 7/8

1/2 Page (horiz spread) 15 1/2 X 4 3/4 16 1/4 X 5 1/2 16 X 5 1/4

1/2 Page (digest) 4 3/8 X 6 3/4 5 1/8 X 7 1/2 4 7/8 X 7 1/4

1/3 (vertical) 2 1/8 X 10 3/8 2 7/8 X 11 1/8 2 5/8 X 10 7/8

1/3 (square) 4 5/8 X 4 5/8 5 3/8 X 5 3/8 5 1/8 X 5 1/8

1/3 Page (horizontal) 7 1/2 X 3 8 1/4 X 3 3/4 8 X 3 1/2

1/3 Page (horiz spread) 15 1/2 X 3 16 1/4 X 3 3/4 16 X 3 1/2

Live Matter

1/4 from trim on all sides3/8 from bleed on all sides

3/8 gutter safety on spreads

gutter crossover

please allow for grindoff

Circulation

Rate Base Member Suggested Subscription Price Single-Copy Price

700,000 Audit Bureau of Circulations $15.95 $4.99