Saransh Gupta | saransh_gupta73@yahoo.com|+91 8860470073

Career ObjectiveTo work in a stimulating and challenging milieu that would facilitate the maximum utilization and application of my broad skills and expertise in making a positive difference to the organization.

Synopsis

Young, energetic and result oriented MBA (in Marketing & International Business) professional who have also pursued B. Sc. (Hotel & Hospitality Management) with an experience of over 2 years in marketing, new product launches on new media platforms like DTH, content planning and programming, understanding customer’s diverse, specific business needs and applying product knowledge to meet the requirements accurately. Persuasive communicator with exceptional relationship management skills and ability to relate to people at any level of business and management; highly ethical, trustworthy and discreet.

Ability to work independently as well as part of the team. Quick learner and hard working Dedicated and highly ambitious to achieve personal as well as organizational goals. Innovative and creative Communicating ideas clearly and effectively Proficient in self adaptation within a dynamic environment Effective time manager

Academic Qualifications

Degree/ Certificate

Subjects School / UniversityYear of Passing % CGPA

PGDM

(AICTE)

Marketing (major) & International Business

(minor)

Institute of Management Studies

201560%

Graduation

(NCHMCT & IGNOU)

B.Sc in Hotel & Hospitality

Management

IHM Bhopal, Bhopal (M.P)

2013 60.56%

XII

(CBSE)

Commerce with Informatics Practices

DPS Ghaziabad, Ghaziabad (U.P)

201072.8%

X

(CBSE)

Hindi, English, Mathematics, Social

Science & Science

C.F.C Public School, Ludhiana

200870.2%

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Experience

Key Account Executive (Marketing) at Shemaroo Entertainment Ltd. at Delhi office, New Delhi. Period – 17th Mar 2016 to Present

o Responsibilities:

1. Work closely with DTH operators for the launch of various TV channels/ services with end to end marketing solutions and coordination between DTH partners (Airtel Digital TV, Dish TV & Videocon) and Shemaroo, executed channels/services like:

Miniplex on Dish TVhttp://www.medianama.com/2016/04/223-dishtv-shemaroo-miniplex/

Punjabi Tadka on Airtel Digital TVhttps://www.youtube.com/watch?v=G6BNgx4C7F4http://nationalbuzz.in/launch-of-punjabi-tadka-as-indias-first-punjabi-subscription-based-video-on-demand-service/

Kids Box Office on Dish TVhttp://telecomtalk.info/dishtv-announces-summer-ticket-apna-fun-adda-for-kids/153492/

Mecca Madina on Dish TVhttp://www.ddfreedish.info/03/06/2016/enjoy-mecca-madina-channel-temporary-free-from-dishtv-on-your-dd-free-dish-dd-direct-plus/

Bhakti Active on DishTVhttp://nextvindia.com/dish-tv-shemaroo-collaborates-bhakti-active/

2. Work closely with internal and DTH operator’s marketing team for ensuring the launch and post launch activity on ATL and Digital both.

a. Launched Punjabi Tadka service at Chandigarh – Press Launch + Musical event followed by celebrities like Guru Randhawa and many more.

b. Coverage of launch event: https://www.youtube.com/watch?v=G6BNgx4C7F4http://nationalbuzz.in/launch-of-punjabi-tadka-as-indias-first-punjabi-subscription-based-video-on-demand-service/

3. Content Marketing - Working closely with the product teams of DTH operators, programming, on-air promos, on-air marketing to drive subscriptions.

4. Responsible for new and innovative ideas for new products that can be considered for the launch and which can maximize the revenue for the company.

5. Responsible for making FPC, channel packaging, promo ideas for the channel with the understanding of proper usage of the time limits and proper utilization of the content.

6. In charge for Content coordination & planning between Shemaroo and DTH operators with respect to availability and on time deliveries on a daily basis.

7. Closely work with legal & commercial teams for execution of the channel

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8. Conceptualization, Plan and implementation of the strategy/idea for the entire month in terms of revenue, campaign, contest and new product launch with in sync with the marketing team

9. Present the detailed plans and targets with clients and get approvals on further execution

10. Co-ordinate with internal & client side team on daily basis to resolve issues during new product launch

Marketing Manager at Universal Business School Mumbai at Delhi office, New Delhi. Period – 06th Oct 2015 to 30th Jan 2016

o Responsibilities:1. Business Expansion in terms of adding up new education centers2. Creating brand awareness about the UBS among Delhi market3. Managing marketing events start to end in Delhi/NCR region4. Events and Seminars organizing in Colleges, Schools and Educational

Institute5. Career counseling of students6. Generating leads and final closure7. Daily reports to Vice President8. Focusing and maintaining database of potential target customers

Marketing Executive at Lemon Tree Hotels at Corporate Office, Delhi Aerocity. Period – 1st Nov 2014 to 15th Sep 2015.

o Responsibilities:o Rewards& Digital:

1. Rewards SPOC (Specific Point of Contact) for Lemon Tree Smiles Projects across all hotels

2. Enhancing the program by providing seamless customer experience with strong technical setup

3. Training and audits for the program across all hotels4. Engaging with customers for query resolutions5. Managing in-house Helpdesk6. MIS – creating a comprehensive reporting module to monitor brand website

performance7. Audit & Benchmarking Brand website v/s OTA8. Guest insight generation for offer creation and management9. Managing the creation of brand communication for online channels and

monitoring active engagement through e-mailers

Internship

Summer Internship at Lemon Tree Hotel as Marketing Trainee at Corporate Office, Delhi Aerocity. Period – 28th May 2014 to 23rd July 2014.

o Responsibilities:o Digital:

1. Mobile website testing and VAT.2. Revenue comparison and offer recommendation of all Lemon Tree

Properties.3. Questionnaire designing for Central Reservations survey.4. Audit & Benchmarking Website v/s OTA

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5. Guest insight generation.

o Rewards:1. Rewards SPOC (Specific Point Of Contact) for Lemon Tree Smiles

Projects.2. Maintaining Members Arrival Records & Audit.3. Designing Questionnaire for Audit of Lemon Tree Hotels.4. Guest insight generation.

Summer Internship at ShemarooEnt. Ltd as Marketing Trainee at Okhla Office. Period – 22nd July 2013 to 23rd August 2013.

o Responsibilities:1. Social media optimization.2. Promotion of its Android app.

Summer Internship at Ananda in the Himalayas as Operations Trainee at TehriGarhwal. Period – 18th July 2011 to 15th November 2011.

o Responsibilities:1. Running smooth operations in all the 4 major departments of the

Hotel.2. Providing best of the assistance to the Guests and Colleagues.

Academic Projects Market survey on Bank preference in Hapur (rural). Feasibility report of demand in Goa for Beer. Scope of Hospitality Graduates in the QSR’s of Ghaziabad.

Achievements

Stood 1st position in Inter department Marketing plan competition. Organized Brand Equity competition in College. Participated in Amity youth fest – I.B. event. Participated in AIMA. Participated in Student Management Games 2014 AIMA.

Personal Details

Phone: +91 8860470073Date of Birth: 04 August 1992Permanent Address: 48, NayaGanj, Ghaziabad (U.P) – 201001Passport: YesReference: On Request

I hereby declare that the information furnished above is true to the best of my knowledge. Saransh Gupta

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