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  • Sampo Group Analyst Day - Invitation

    Tuesday, August 25th, 2009

    Sundmans, Eteläranta 16, 00130 Helsinki

    Programme of the Day

    13.00 – 13.45 Buffet lunch 13.45 – 14.00 Welcome Group CEO and President Kari Stadigh 14.00 – 14.30 Value creation through IT

    Kjell-Rune Tveita, Chief Information Officer, If P&C

    14.30 – 15.00 Internet in If P&C Line Hestvik, Head of BA Private, If P&C

    15.00 – 15.30 Coffee 15.30 – 16.00 If’s reinsurance strategy Knut-Arne Alsaker, Head of Reinsurance, If P&C 16.00 – How Sampo manages risks Markku Pehkonen, Chief Risk Officer, Sampo Group 17.00 - Boat leaves for Repossaari

    Please register

    with Ms. Taina Vesalainen, taina.vesalainen@sampo.fi, tel. +358 10 516 0033

    by Tuesday, 18 August 2009.

    Welcome!

    mailto:taina.vesalainen@sampo.fi

  • Value of IT

    Kjell Rune Tveita CIO If P&C Insurance

  • 2

    Agenda

    Introduction to If’s IT organization

    Key ongoing projects

    Future priorities

  • 3

    Our people

  • 4

    Nordic organization with strong connection to business operations

    CIO Kjell Rune Tveita

    IT SERVICES

    CORPORATE SYSTEMS

    DATA WAREHOUSE

    IT CONTROLLING & SECURITY

    Process & Technology PRIVATE

    Process & Technology

    COMMERCIAL

    Process & Technology

    INDUSTRIAL

    Process & Technology

    BALT. & RUS

    If BUSINESS AREAS

    Organizational priorities

    — Delivery of excellence

    — Stability

    — Cost efficiency

    — Innovation

    — Business relationships

    Balance between centralized setup and close integration with business operations

  • 5

    Cornerstones in governance model

    — If’s project management model

    — ITIL common language

    — Common system development and maintenance standard

  • 6

    Continuous improvements in service and efficiency

    Efficient operations

    * Cost including IT operational costs within BA industrial, commercial and private ** Gartner, IT key metrics data 2009

    Operational cost development Million SEK*

    - 11%

    Relative performance IT spend as % of revenue**, 2008

    If

    Banking & finance

    4,3%

    6,9%

    Extensive development efforts

    Development costs If group, Million SEK

    — Realization of common Nordic insurance system — Implemented in BA Industrial — Ongoing implementation in BA Commercial

    — Launch of If Login — Implementation of Nordic payment system — Ongoing roll-out of Nordic internet platform — Ongoing implementation of Automated Claims

    2004 2008

    720 640

    190 220 320 370

    420

    2004 2005 2006 2007 2008

  • 7

    Agenda

    Introduction to If’s IT operations

    Key ongoing projects

    Next steps

  • 8

    IT an integrated component in If’s strategy

    Customer focus

    Operational excellence

    Selective growth

    Internet site makeover

    Waypoint

    Automated claims

    Russia & Baltic integration

    Key ongoing IT projects

  • 9

    Key ongoing internet projects

    External website makeover Development of Nordic sale functionality

  • 10

    New product system platform being introduced within BA Commercial

    Scope

    Implementation plan

    Preliminary

    2007 2008

    2009

    2010

    2011

    Sweden

    Completed

    Norway

    Ongoing

    Denmark

    Finland

    2012

    Nordic insurance system for commercial customers

    Handling of policies, claims and customer information

    Project description

    Benefits

    Improved process efficiency and quality

    Better tariffs and intelligent pricing

    Reduced IT costs

    New products, and time to market

  • 11

    Improvements in customer service and efficiency through Automated Claims

    6700

    4300

    2009 Jan-May

    2008

    Number of registrations

    69%

    50%

    Automation level (processed inquires)

    4000

    2009 Jan-May

    2008

    69%

    61%

    10 500

  • 12

    Ongoing projects in Baltic countries and Russia

    Baltic countries

    Russia

    Implementation of Nordic systems and agreements in newly acquired SOAO Region

    Launch of system for tariff corporate products

    Investigation of potential claims handling via partners

    Integration of SOAO Region and “If insurance Russia” IT platforms

    Launch of Letakpasam.lv and Drauskpats.lt

    Implementation of one Baltic system for private and corporate

  • 13

    Agenda

    Introduction to If’s IT organization

    Key ongoing projects

    Future priorities

  • 14

    Future priorities

    Implementation of Nordic customer contact center

    Continued automation efforts

    Internet initiatives with focus on service concepts

    Next wave in off shoring/outsourcing

    Keep cost advantage

  • Internet

    Sampo Analyst Day August 25, 2009

  • 2

    We aim at creating value through Internet within sales, service and claims

    www.if.se/fi/no/dk

    Claims

    Service

    Sales

    We handle about 1 000 000 claims per year

    We have about 3 000 000 customers

    Under development, with first release projected for Finland

    Launched in Finland, Sweden and Denmark with Norway being next in line

    Internet registration launched in all countries. Further work process improvements planned.

  • 3

  • 4

    Marketing messages

    On-line Support

    Shopping basket

    The sales process

  • 5

    The claims process

  • 6

    Internet sales has increased, although starting from a low level

    0

    5 000

    10 000

    15 000

    20 000

    25 000

    30 000

    35 000

    40 000

    45 000

    50 000

    2003 2004 2005 2006 2007 2008 2009F

    Automated sales on the Internet, no. of objects Finland

    Sweden

    Norway

  • 7

    Internet sales was launched in Denmark in June 2009

    Motor

    Property

    Person

    Automated sales on the Internet in Denmark, no of objects

    0

    50

    100

    150

    200

    250

    300

    350

    400

    Jan Feb Mar Apr May Jun Jul

  • 8

    The share of claims reported online is continuously growing

    47%

    70%

    61%

    13%

    20%

    12% 9%

    24%

    44%

    29%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Sw eden Norw ay Denmark Finland Total

    Growth rate in and share of claims reported on Internet per country, 12 months rolling

    Growth rate, 12 months rolling per June 2009 compared to June 2008

    Share, 12 months rolling per June 2009

  • 9

    Given differing market dynamics, we follow country-by-country strategic directions for Internet

    Based on market dynamics, we don't actively push Internet in Norway.

    Given our challenger position in the Danish market, there is a potential for growth.

    In Finland, we actively “push” our Internet solution.

    In Sweden, we actively “push” our Internet solution.

    We actively market our Internet solution in the Nordic market. Yearly marketing spend of 50 MSEK.

  • 10

    In addition to our website and standard offers, we work through partnerships with online classifieds to target the used car market

    Used car warranty and Try-On offer for car insurance

    Used car warranty and Try-On offer for car insurance

    Car insurance offer with exact quote to logged-in members

    Discounted car insurance offer

    Sales so far: 60 000 objects

    Sales so far: 3 000 objectsLaunch September 1st Sales so far: 200 objects

    http://www.blocket.se/ http://www.finn.no/ http://www.bilbasen.dk/ http://www.nettiauto.com/

  • Reinsurance Strategy

    Knut Arne Alsaker Head of Reinsurance

  • 2

    Main reasons for If to buy reinsurance

    – Utilize the capital base efficiently

    – Reduce cost of capital

    – Limit large fluctuations in underwriting results

    – Increase underwriting capacity

    – Get access to reinsurers’ competence base

  • 3

    Reinsurance is a key risk and capital management tool

    Before reinsurance

    ERM/Corp. Finance Perspective

    Traditional

    Strategic and

    tactical

    After reinsurance

    Operational

    Credit

    Market

    Insurance

    Liability side adjustment

    Subordinated debt

    Equity

    Operational

    Credit

    Market

    Insurance

    Equity

    Subordinated debt

    Reinsurance Lia