BAKERY FAIR PHILIPPINES 2013 serves trends, techniques and treats

The only large-scale event in the Philippines dedicated to baking and

baking technology has returned with fresh, piping-hot goodness! BAKERY FAIR

PHILIPPINES 2013, the 7th International Exhibition on Bakery, Confectionery and

Foodservice Equipment & Supplies, opened on Thursday, February 21, 2013 to

great fanfare at the World Trade Center in Pasay City, Metro Manila, Philippines.

Running until Saturday, February 23, the Bakery Fair was originally

designed to provide a forum where suppliers, small- and large-scale bakers, and

buyers of baked goods as well as baking implements and equipment can all meet

on common ground and share information, ideas and products. In each year it has

been held, it has sought to improve in the quality of exhibitors and learning

experiences for bakery operations, trade visitors and baking enthusiasts alike. Its

goals have always been to invigorate the baking and foodservice industry, and to

provide professional competence and better service for global competitiveness.

Now on its 7th biennial year, it has been held on the first quarter every two years

to showcase upcoming trends and advances in baking technology.

Bakery Fair Philippines has seen unprecedented growth ever since 2001,

with 2013 seeing 165 exhibitors in more than 400 booths showcasing and taking

up 10,000 square meters of space of the World Trade Center. Out of these, the

exhibitors which took the spotlight this year include: Bakels Philippines, Inc.,

which hosted the seminar “Innovation. Health. Indulgence.” on Friday, February

22 ; San Miguel Mills, Inc. / Magnolia Foodservice, Inc., which presented a live

demonstration by renowned chef Heny Sison on Saturday, February 23; Sonlie

International, which launched its new products; Philippine Foremost Milling

Corporation, which presented its new offerings; Lowtemp Corporation; New

Honglee Tinsmith Corp.; Philippine Foodservice Equipment & Supplies Corp.;

World Class Concepts Corp.; Sinmag Bakery Machine Corp.; Middleby

Worldwide; Besterm International Corp.; Handyware Philippines, Inc.; and Cosmic

Chemical Corporation. Attendees were able to buy the ingredients, tools,

equipment and products from these exhibitors at huge discounts from the usual

market price.

Visitors learned more about new techniques, styles and even methods for

running baking-related businesses from demonstrations and seminars held live on

stage. A special team from Vietnam made fascinating cake art out of whipping

cream to the delight of attendees, while the much-awaited Taiwan Baking School

Seminars attracted audiences for three days. McCormick Philippines Inc. also

took to the stage with a baking demonstration by well-known pastry chef Penk

Ching of Pastry Bin/Pastry Alliance of the Philippines. There were also numerous

exhibits, a highlight of which was the Flour Pavilion, launched in coordination with

the U.S. Wheat Associates, PAFMIL and CHAMP Flour, with the support of local

flour millers.

The excitement simmered during the Bakery Fair with numerous

competitions taking place. Exhibitors took advantage of the sizes of their booths

with assorted custom designs for the on-site booth design competition. The

Cakefest competition, held in cooperation with the Department of Tourism,

brought out a display of fun, innovative Cake Art representing various local sights,

food and culture inspired by the theme “It’s More Fun in the Philippines” also by

exhibitors in the center aisle of the World Trade Center Exhibition Hall. But the

most awaited of them all was the two-day Bakers Cup Philippines 2013 Bread-

Making Competition Finals, where amateur and professional bakers ranging from

18 to 55 years old vied for the top prize. Thursday allowed fans of siopao and

mantou to compete and showcase the versatility of steamed buns, as well as

express their creativity in producing various artistic pieces using steamed bread in

the newly launched Steamed Bun Competition category, opened in collaboration

with Angel Yeast. Meanwhile, Friday saw contenders bring out various baguettes,

rolls, sandwich loaves and a free-style bread showpiece made with California

Raisins for the Original Bread Competition category.

BAKERY FAIR PHILIPPINES 2013 is a non-profit event in Metro Manila,

Philippines organized by the Filipino-Chinese Bakery Association, Inc., with the

participation of its members and allied industry players. This event is supported by

the International Federation of Chinese Bakery and Confectionery Association,

the Philippine Society of Baking, Bacolod-Negros Occidental Bakers Association,

Davao Bakers Club, Philippine Federation of Bakers Association Inc., and the

U.S. Wheat Associates. For comprehensive information on the BAKERY FAIR

2013, visit www.bakeryfair.org/2013. For more updates, “like” the official

Facebook page at www.facebook.com/BakeryFairPhilippines and follow the

official Twitter account at www.twitter.com/bakeryfairPH.