SALES PLANNING AND

OPERATIONS

INTRODUCTION Sales planning and operations refer to plan the strategies to increase the sales and manage the operations in order to increase the efficiency of the employees. Waitrose is the retail organization which provides food products to his customers. The organization has supermarket chain in the various cities of the UK.

SALES PRESENTATION OF STARBUCKSStatistics:

It is one of the greatest coffee retailer

operating worldwide. There are

137,000 employees and over

different drinking combos which

are extending the product life

cycle. By proper business approach

over 40 million customers are

attracted per week worldwide.

(businesstopia.net., 2016)

SALES PRESENTATION OF STARBUCKS INCOME STATEMENT

Income statement:

With 17,651 locations and stores in worldwide

measures Starbucks generates $13.66 billion

revenue and net income is $1.434 billion.

PURPOSE OF THE SALES PRESENTATION:

The objective is to add

proper value within

the services for

attracting greater

amount of customers.

The sales personnel

should be encouraged

to add proper value in

their sales practices.

Program objectives: the coffee is the main product along with other beverages of Starbucks. The added value and prime quality products are offered to the customers with greater benefits. The objective of the program to increase current sales. Challenge in the sales: challenges are the most common parts within the sales activities. Competitive strategies, rivals new products and new sales approaches with innovation etc can create drop in the sales of Starbucks.

WHAT SHOULD BE DONE Sales promotional tools:

Free sample to the unaware

customers.

Providing special offers to the

customers who are the regular users

or loyal to the brand.

Loyalty programs like through

breakfast offers, holiday

promotions, different loyalty cards

for the repeated customers

Premiums for the customers

VALUE ADDED SELLING TECHNIQUES Promoting the customers about the

various services and products and

special offers like Wi-Fi services,

free internet connections, desired

flavours and standards of products

etc.

Components in attaining the desire:Ambience

Higher standards and qualitySpeedy services

Better system in payment and servicesDifferent cards with wide range of facilities

Linking the customers with the sales people to serve their requirements and queries.

CARRY OUT SALES PRESENTATIONS FOR A PRODUCT OR SERVICE

Starbucks has been retaining their customers not just over a

good cup of coffee but also over a wide range of products,

efficient services and training and skilled staffs who are

attracting the customers attentions. Starbucks believes that the

attention of the customers are dependable not only on the

coffee but also a wide range of other facilities such as the cosy

chairs, warm welcoming staffs, attractive interiors etc. these

components are making the brand attractive to the customers.

For increasing the interest of the

audience the brand has been

targeting not only their tastes

but also other interests of the

targeted customers. They place

comfort zones for hang outs

with unlimited access to the

internet connection for

attracting the young generation.

With offering facilities of

having business meetings and

working zones the business

officials’ interest are also

engaged.

PRESENTATIONS FOR A PRODUCT OR SERVICEThe craving and increasing desires over the coffee among the

current markets are analysed by Starbucks. The staffs are

trained efficiently and new technologies like fast coffee

brewing machines are placed so that staffs can deliver proper

services by understanding the desire of the customers. They

serve the customers with speedy services. Customer

convenient locations like collage, office area, busy stations

are also increasing the desires among customers.

Expectations of the customers are

cleared to the Starbucks in before

hand. This are facilitating the brand

to make accurate steps in delivering

best services with best products. By

including trained staffs, pleasant

ambience and higher quality

various products they are

positioning them in the highest

position.

CONCLUSION The above sales presentation has been created by

choosing the organisation Starbucks. Through the

sales presentation it is revealed that proper sales

techniques should be used for retaining and engaging

the target audience.

FOR COMPLETE HELP

hndassignments.co.uk

help@hndassignments.co.uk

www.facebook.com/hndassignmentsuk/