sales and promotion marketing ppt (1)

Confidential Slide 04/10/23


• Founded : 1906

• Country : U.S.

• Had manufacturing facilities in 19 countries

• marketed its product in more than 60 countries

• Turover in 1900-00 was $7 billion

• Launched in 1994 in India with initial offfering of wheat flakes and basmati rice flakes

• Had set up its 30th manufacturing facilities in India with total investment of $30 million

John A. Bryant President and Chief Executive Officer

History of


Who Are the Buyers?Parents, Older Adults

How Often Do They Purchase?Kids cereal are purchased roughly 18 times a year10th fastest-moving product in the supermarket

Where Do they Want to Buy?Grocery Stores responsible for 99% of cereal sales

Who Are the Influencers?Kids

Who consumes the goods? Kids under 18

Who are Kellogg’s Target Market?Kids 8-11 years old

Kellogg’s Customer Analysis


2010 Annual Report


Sr No Kelloggs variety Grm Price Promotion1 kellogs corn flakes 700 200

2 kellogs corn flakes 475 130Holiday

Hong Kong3 kellogs corn flakes 275 95 4 kellogs corn flakes 250 75 5 kellogs corn flakes 100 30 6 kelloggs mango 300 95 Holiday Hong Kong7 kelloggs mango 100 35 8 kelloggs mango 30 10 9 kelloggs strawberry 300 95 Holiday Hong Kong

10 kelloggs strawberry 100 35 11 kelloggs strawberry 30 10

12 kelloggs banana 300 95 Holiday Hong Kong13 kelloggs banana 100 35 14 kelloggs banana 30 10

15 kelloggs honey 300 95 Holiday Hong Kong16 kelloggs honey 100 35 17 kelloggs honey 30 10


Sr No Kelloggs variety Grm Price Promotion18 kelloggs almond and honey 300 95 Holiday Hong Kong19 kelloggs almond and honey 100 35 20 kelloggs almond and honey 30 10

21 kelloggs wheat 425 130

22 kelloggs chocos 700 200 buy 1 get 1 free

23 kelloggs chocos duet 375 130 24 kelloggs chocos duet 125 45

25 kelloggs chocos planat and star 350 130 26 kelloggs chocos planat and star 125 45

27 kelloggs special k 490 130 28 kelloggs special k 475 95


PromotionsWill conduct two promotions as follows1)Coupons 2)Sampling with discounted price

Coupons Promotion1)Will keep two Essel World tickets on 750grm of Nasta packet 2)Will have a bunch of 50 Nasta packs in which sure short any three packets out of 50 boxes will have 2 Essel World tickets 3)Will keep perforation on each packs where customer will tear in front of store person or mall supervisor and can claim for tickets from shop keeper or from mall supervisor immediately4)Will submit this Essel world ticket in advance to shopkeeper or mall supervisor having validity of 6 months5)Will mentioned on each box “Please don’t buy if use see this part already tear”


Coupons Promotion Benefit

1. Winning on spot and getting reward immediately will increase mouth publicity in market

2. This publicity will create confidence amongst consumer towards company

3. This will help to boost the sales in market4. Also no pain for customer to claim the reward from company

since customer will be benefited with his reward immediately on spot

Price Estimation

1. Cost of each 750grm of Nasta will cost Rs 2502. Each Essel world ticket will cost to company Rs 350 since due

to bulk purchase actual cost is Rs450 per head3. On sale of each 50 Nasta boxes total cost of Essel world will be

will be Rs 2100 on sale of Rs 125004. This kind of promotion will do mouth publicity of our product

which is best than any publicity


Sampling with discounted price

1. Will have a sampling promotion for our weekly Nasta Packet2. Weekly Nasat will have 7 different flavors

Mango,Apple,Bananna,Strawberry,Pineapple, Watermelon and Chocolate

3. Will do taste sampling plus will sell weekly Nasta Packet at 50% discounted price

4. Will ask customer to taste the sample and purchase the pack for trial at discounted price

5. Will have a horizontal box having separate space for each box having cartoon character of each day

6. Sampling will be done majorly in food malls and in front of selective Medical shops


1. Sampling with discounted price will help us to interact customer2. Due to discounting customer will afford to buy weekly Nasta

pack 3. Due to this promotion will actual make customer to taste our

product 4. Packing will be attractive so children can easily get attracted

Sampling Promotion Benefit

Price Estimation

1. Actual cost of weekly Nasta packet is 70Rs each pack will be of 30gms 2. Costing of each pack will be 10Rs 3. Due to promotion will sell it for 35Rs 4. Promotion will go for 3 months latter will increase the price


Promotion

Promotion refers to the short-term incentives to encourage purchases or sales of a product or service

There are Three types of Promotion• Consumer promotions• Trade promotions• Sales force promotions

Consumer promotions Tools

Samples offer a trial amount of a productCoupons are certificates that give buyers a saving when they purchase specified productsCash refunds are similar to coupons except that the price reduction occurs after the purchasePrice packs offer consumers savings off the regular price of a product


Premiums are goods offered either for free or at low priceAdvertising specialties are useful articles imprinted with the advertiser’s name, logo, or message that are given as gifts to consumersPoint-of-purchase promotions include displays and demonstrations that take place at the point of sales

Contests, sweepstakes, and games give consumers the chance to win something—such as cash, trips, or goods—by luck or through extra effort

•Contests require an entry by a consumer•Sweepstakes require consumers to submit their names for a drawing•Games present consumers with something that may or may not help them win a prize•Event marketing

Consumer promotions Tools


Trade Promotion Tools


Business Promotion Tools

Conventions and trade shows are effective to reach many customers not reached with the regular sales forceSales contests are effective in motivating salespeople or dealers to increase performance over a given period

Developing the Sales Promotion Program

•Size of the incentive•Conditions for participation•Promote and distribute the program•Length of the program•Evaluation of the program

Confidential Slide

sales and promotion marketing ppt (1)

Automotive