sales promotion
TRANSCRIPT
Sales Promotion
Outline Introduction
Purpose of Sales promotion.
Promotion tools:
Cash-back offers
Event sponsorship
Conclusion
Sales Promotion: is the act of influencing customer/ consumer perception and behavior to build market share and sales, which reinforce brand image.
The council of sales promotion agencies.
What is sales promotion?
What is sales promotion?
Sales promotions are varied.
•between marketer and consumers
Communication process
•Real or anticipated sluggishness
Problem solver
•Not for brand awareness •Increase short-term salesResult
Increase distribution
Increase sales
New arrival
Inventory disposal
Seasonal adjustment
Cope with competition
Purpose of sales promotion
Low priceGood value
Premiums
New Trier
Non-usersLoyal users of another
brand
New Trier
Sales promotion tools
Samples
Redeemable coupons
Cash-back offers
money-off deals
Advertising specialties
Patronage rewards
POP incentives
Contests and game of chance and skill
Event marketing
Cash-Back Promotion(or Rebates)
• Popular marketing tool by manufacturers to give customers an incentive to buy their brands • Enticing customers to buy a product
by refunding part of the price of goods or providing with bonus products• Being redeemed from the manufacturers after the sales
• Being paid (or bonus products supplied) once customers have met certain
terms and conditions. • Only available for a limited time!
MFC - 5890CN
The Professional Series MFC-5890cn all-in-one is perfect for your presentations, signs, spreadsheets, reports, photos and more with versatile printing from 4 x 6'' up to A3. Save time with unattended fax, copy and scan using the large 50-sheet auto document feeder, high volume paper handling with 150-sheet paper capacity up to A3 size. Receive a $50 cash back.
MFC - 6490CW The Professional Series MFC-6490CW colour inkjet All-in-One is perfect for creating
impressive everyday business documents such as reports, presentations, spreadsheets, proposals and more. Plus, it offers the ultimate in versatility with up to A3 size print / copy / scan / fax. Also includes up to 6000 x 1200 dpi high quality print resolutions, Widescreen 3.3'' colour LCD display, uses high yield ink cartridges. Receive a $50 cash back.
MFC - 6890CDW
Print, copy, scan and fax on a wide range of paper sizes up to A3. The MFC-6890CDW also includes duplex printing at A4, wireleSS802.11b/g) and Ethernet network interfaces and
a Touch Screen 4.2inch colour LCD display. Work more efficiently with 350-sheet total capacity dual paper trays and high-yield ink cartridges. Receive $100 cash back.
1st September-31st October 2010
21st May-30th September 2010
Cash-Back Promotion(or Rebates)
Advantages • Induces prospective customers to try
products • Boosts company sales and visibility
• Relieves problems of excess
inventory • Attracts interest from
retailersestablishing product awareness with consumers
Disadvantages • Fail to anticipate the interest in a
particular offer
• Mix-ups and delays in processing rebate submissions
• Consumers never buy anything just for
the cash-back offers
What is Event Marketing ?
• A marketing practice in which a brand is linked to an event or a series of events to create experiences to customers and associated with the brand personality with a certain life style.
Why use event?
build a tangible experience to target customers
differentiate from the competitors
reach new customers
Be a sponsor of an event
Event sponsorship – participate sponsors of events created by others sports, festivals, concerts, charities
etc
How big is the campaign?
4.6 million of foreign tourists
96 million of domestic tourist
Up to 4 billion of TV viewer
Bond the brand with coca cola consumers all over the world
Reinforce the emotional bond between consumers and the brand
To share the spirit of competition
Conclusion
Sales promotion is used to
encourage sales for short-term.
The use of promotion tools could
have different purposes.
The use of different promotion tools
is based on the different factors.
Thank you for your attention !
