Socializing

For

A Cause

Natasha Wright

Business Profile

My business idea is to help young adults who have a hard time meeting others and socializing to meet others while giving to a great cause to help others. Also to let people meet each, have a night out in the town, and once again give to a great cause

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Mission Statement

SFAC is here to offer people of the Michiana area a night out on the town to enjoy themselves and everyone around them. Your able to socialize while bettering a life, or maybe even saving one. I want to give back to these organizations for personal reasons.

Legal Structure

Sole Proprietorship Small business: Begin alonePossible partnership Not-For-Profit after business gets started ($500 to register) later I will register.

QualificationsI will have guest speakers for all my gatherings so my guest can be informed on what their money is going to and on my plans. Helped with dinner parties in the past.I have office experience.

Target Market

Niles & Michiana area17 - 18 years of age for Speed datingAdults ages 21 to senior citizens for cocktail partiesAdults 18 and up for Dinner parties, or families welcomed

Consumer & Market AnalysisMarket Segment:Target Customer: Young adults up to senior citizens, who want to meet new people and have a night out.

Projected Yearly Income StatementSelling Price Per Unit $ 15# of Units Sold 1575Total Sales $23,625Less Variable CostTotal COGS $1,200Other Variable Cost $0Gross Profit $22,425Less Fixed CostsUSAIIRD $960Profit before Taxes $21,465Less Estimated Taxes @ 25% 5,366Net Profit 16,099

Human ResourcesEmployees:

Accountant/Money Manager: $30 per eventVolunteers: they will need to know how to serve others and handle money. They will help my business by providing services to my clients and keep everything organized.

Advisors: Luther Tyson who is a great resource Cody- Notre Dame contact Glo who works at TCU, who will handle the money and figure out my expensesMy Party planner, will handle putting my dinners and cocktail parties together.

Professional Relationships: My banker/accountant GloSCORE (Service Corp of Retired Executives)YSN Network

Marketing Mix & PlanMethod Description Target Consumer Cost

Newspaper Ads

South Bend Tribune

All Michiana area residents

$15-$30

Word of Mouth From participants

Acquaintances of interested people

$0

Flyers Make my own copies

Downtown South Bend

$0

Email Mass-email-to be forwarded

Co-workers $0

Churches Church Bulletin Members of community Churches

$0

Online Blogs,Facebook/ Myspace

Comments, messages, blogs

People surfing the web

$0

Billboards After company growth

All who see my billboard

$2000

Competition

I have no competition at this point of time which means if I work hard I’ll easily move to the top.

Start up Investment

Entrepreneurial hours needed for start-up

Minimum wage+$3 Total start-up time investment

20 hours $10 $100

Item Where I will buy this? Cost of Item

Decorating Supplies

Party store Dollar Tree $100

Cash Reserve (covering 3 events FC) $240

Estimated Total Start-Up Investment $440

Economics of One UnitDescription Speed-

DatingCocktail-Party

Dinner

Definition of One Unit One ticket

Selling Price per Unit (avg.) $10 $15 $20

Direct Labor $0.80 $0.80 $0.80

Materials (decorations) $0.10 $0.50 $1.00

Total COGS Per Unit $0.90 $1.30 $1.80

Other Variable Costs (food) $0.10 $5.00 $10.00

Total Variable Costs $1.00 $6.30 $11.80

Gross Profit Per Unit $9.00 $8.70 $8.20

Average Event Fixed Costs

Type of Fixed Cost Event Cost

Entrepreneurial Stipend $50

Accountant $30

TOTAL Fixed Cost $80

Financing Strategy

Source AmountPersonal Savings $500

Total $500

•Covers needed start-up investment ($440)

Operating PlanAccountant/Money ManagerSFAC banking account

savings checking

EquipmentProjectorSound System

Taxes: I will need to fill out 1040 tax form quarterly.Laws: Business perment.

Monthly Sales ProjectionUnits

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Business & Educational Goals

Cosmetology SchoolPossible Business DegreeMassage SchoolHave SFAC remain in Michiana, with potential expansion to Indianapolis, Chicago and Georgia. More advertising in future will hopefully lead to more donations for each cause.

Philanthropy PlanMy business will give back to organizations such as breast cancer and human tracking, and the RCLC.I will be making money and giving a percentage to the organization hosting that night, while having others in attendance that night spread the word of my business.

Time Management PlanA Typical Week

Entrepreneurship Hours: 27School Hours: noneWork Hours: 36Free-Time Hours: 20

THANK YOU FOR CONSIDERING SOCIALIZING

FOR A CAUSE