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Atlantic Wharf Visioning June 11 th Meeting Agenda Introductions Review Meeting Goals 1. Review requirements and current thinking 2. Develop expanded understanding of strengths, weaknesses, opportunities and threats to various concepts 3. Obtain feedback from project team 4. Sense of preferred concepts Project Overview Project Context 1.Programming Goals/ Measures of Success 2. Planning Requirements 3.Geographic context/Opportunities and Challenges 4.Research/Site visits Cultural Concepts 1. Artist Work Space a. Multi-Tenants b. Destination Studio 2. Museum Twig / Pocket 3. Retail / Craft 4. Showcase/Education Review Strengths, Weakness, Opportunities and Threats Discussion

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Russia Wharf Visioning Session for Boston Properties

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Page 1: Russiawharffinal

Atlantic Wharf Visioning

June 11th Meeting Agenda• Introductions

• Review Meeting Goals

1. Review requirements and current thinking

2. Develop expanded understanding of strengths, weaknesses, opportunities and threats to various concepts

3. Obtain feedback from project team

4. Sense of preferred concepts

• Project Overview

• Project Context

1.Programming Goals/ Measures of Success

2. Planning Requirements

3.Geographic context/Opportunities and Challenges

4.Research/Site visits

• Cultural Concepts

1. Artist Work Space

a. Multi-Tenants

b. Destination Studio

2. Museum Twig / Pocket

3. Retail / Craft

4. Showcase/Education

• Review Strengths, Weakness, Opportunities and Threats

• Discussion

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Report researched and written by Anita M. Lauricella, Lauricella and Associates.Designed by Joanne Kaliontzis, Studio51 Design.

© Lauricella and Associates, 2009

a n d A S S O C I A T E S

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Programming Goals1. Satisfy regulatory and permitting requirements

2. Develop uses that add value to the office and retail use by:

a. Creating a gateway

b. Supporting the marketing agenda: hip, cool, and urban

3. Create synergies between the Town Square, Cultural/Civic, Multi-Media Presentation Area, Waterfront Plaza and second floor Cultural Space

4. The selected program should be successful on its own and leverage the growth and expansion of the Seaport by being a gateway to the Fort Point community

Programming Goals Measures of Success

Measures of SuccessFoot traffic and activity during key times (weekends, evenings and weekdays)

Ease of management and operations

An amenity for office tenants

A complement to the retail/restaurant patrons

Other?

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Planning Requirements

Tufts Graphic Arts Second Floor

Everyday Setting Performance Setting Exhibit Setting

Tufts Graphic Arts First Floor

Floor Plans

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Planning Requirements

Sq ft RequirementsCULTURAL/CIVIC 5000sf(second floor)

CULTURAL 700sf (first floor)

MULTI MEDIA 3,800sf PRESENTATION AREA(second floor)

TOWN SQUARE 6,300sf

WALLS OF TOWNSQUARE AND CIVIC

WHARF PARK

1. “Creation of a 5,000 SF artists work space to be rented at below market rates for the term of the license.”

* there is some flexibility in how this is defined and implemented

1. “Channel Concierge”Free sources of information, maps, tickets-“activities for public enjoyment along waterfront

2. May be included with a Children’s Concierge; developed with the Children’s Museum or other nonprofit organization; 50sf devoted to retail sales that complement and support the Children’s Concierge

3. Office for non profit advocacy organization of the Fort Point Channel

4.“point of contact” for rotating art display

1. “including appropriate multi-media equipment” and other infrastructure

2. performances, demonstrations, presentations to the public

3. wide variety of topics-Boston’s history, culture, diversity & future

Atlantic Wharf must satisfy:1. requirements in the Chapter 91 license

2. conditions and uses defined as part of the City of Boston’s re-permitting process that allowed the change from residential to office uses

In addition, the Town Square, Multi-Media and Civic/Cultural space are defined as “Special Public Destination Facility” (SPDF) requiring a public program of entertainment, artistic, civic, and cultural uses that is “extensive” and year round and enhances the “destination value” of the waterfront.

The programming of the “SPDF” is subject to review by the Russia Wharf Advisory Committee which advises the Fort Point Channel Operations Board. An Annual Work Plan and “periodic” meetings that are open to the public are required. These management and operations reviews are in addition to the required management plan for the project.

Specific requirements for the following spaces, including submission and approval of a management plan prior to C of O are:

1. civic gathering and function space

2. a setting for planned and spontaneous performances

3. Rotating art display

4. Priority given to Fort Point artists

5. Programming use

1. “shall create and install interpretative signage and exhibits” that document the history of Russia Wharf

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3

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D St

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B St

W. Second St

W. Fifth StW. Fourth St

W. Third St

W. Broadway

D St

Silver St

Gold St

Hayes

Crowley- Rogers W

ay

Orton-Marotta Way

W. Third St

W. Second St

W. Broadway

Bolton St

Athens St

Joyce-

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B St

E. First St

Pappas

Way

W. First St

Pap

pas

Way

Black Falcon Ave

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St

Power House St

Elkins St

1

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SILVERLINE WAY

SeaportWorld Trade

Center

Bank ofAmericaPavilion

FI S

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ExchangeBuilding

No NameRestaurant

HarpoonBrewery

Institute ofContemporary

Art (ICA)

FinancialDistrict

Waterfront

Boston Convention

andExhibition

Center

AQUARIUM

WORLD TRADECENTER

COURTHOUSE

Children’sMuseum

John Joseph Moakley United States Courthouse

EastportPark

STATE

DOWNTOWNCROSSING

DOWNTOWNCROSSING

PARK ST

Boston Common

GranaryBurial Ground

MassachusettsState House

Park St.Church

McCormackFederalBuilding

United ShoeMachineryBuilding

Post Office/Leventhal

Park

TelephoneCompany Building(Verizon)

Chinatown

CHINATOWN

Leather

District

DeweySquare

R o s e K e n n e d y G r e e n w a y

SOUTHSTATION

Fort PointStationUS PostOffice

Rolling LiftBridge Park

Future site ofThe Boston Tea

Party Ship Museum

SouthStation

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CruiseShipDock

Old FederalReserve

(Langham Hotel)

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Evelyn Moakley Bridge

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BROADWAY

Broadway Bridge

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InterContinentalBoston

Seaport Blvd

Farn

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Wormwood St

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WTC

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East

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Northern Ave

Seaport Blvd

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Chann

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Congress St Starboard W

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Fargo St

Harbo

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Dry Dock Ave

Summ

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E St

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Harbor

Northern Ave

Park Ln

Batterym

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High St

Milk St

Franklin St

Dev

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Dorch

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High St

Devonshire S

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Summ

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Matthews

Summer St. Bridge

Summ

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Pearl S

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Broad St

Oliver St

Franklin St

East India Row

Milk St

Pearl St

Fed

eral

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Milt

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Well St

High St

Milk StIndia St

St

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Bedford St

Kingston S

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Custo

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Atla

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Essex StTufts St

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Ping O

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Oxford

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Hud

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Beach St

East St

Linc

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Sou

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Arch S

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Snow Pl

Avenue De LafayetteHayward Pl

Hawley

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Beach St

Chaun

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Kneeland St

Knapp St

HollandPl

Hawes St

Kilb

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Congress S

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Exchange Pl

Water St

House

St

Bosworth St

Dev

onsh

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Hamilton Pl

Tremont

St

Water St

School St

Provinc

e St

City

Hal

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Spring Ln

Was

hingto

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Avery St

Temple Pl

West St

Park St

Bromfield St

Trem

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Winter St

Fourth St

A

St

Foun

dry S

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W. First St.

Cypher St

FID Kennedy Ave

Msg

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Harvard St

Beacon St

Silver Line Way

Attractions /Hotels Boston Tea Party and Ship MuseumBoston Convention and Exhibition CenterChildren’s MuseumFire MuseumICA (Institute for Contemporary Art)InterContinental BostonSeaport Hotel and World Trade CenterWeston HotelRadisson HotelBoston Harbor Hotel/Rowes Wharf

ResidencesChannel Center Dockside PlaceFP3.Mondo CondoWormwood Street

Geographic ContextOpportunities and Challenges

New England’s largest artist community

Midway Studios -89 artist live/work studios plus 3 arts related commercial spaces

300 Summer Street -48 artist live/work

studios plus 7 arts related commercial studios

249 A Street -44 artist live/work

Made in Fort Point / Art at Twelve

Fort Point Theatre Channel

Fort Point Arts Community Gallery

Fort Point Studio School

Studio Soto

Destination Restaurant/Retail Achilles/PersephoneBarking CrabBlues Barge (Boston Harbor Hotel)Chimera Lighting StoreFlour Cafe Neena’s LightingPier FourSportello/Drink

TransportationSouth StationWater Taxi

Civic SpaceHarbor Walk/Harbor Trail (red line, blue dash)

Rose Kennedy GreenwayMoakley Court HouseBank of America Pavilion

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Friends of Fort Point Channelwww.friendsoffortpointchannel.org

The Fort Point Channel is home to residents, artists, offices, well-known cultural and Harbor destinations, a growing Harborwalk and much more. Though still undergoing a dramatic change, the Channel is already emerg-ing as a virtual “Boston Common on the Water” and one of Boston’s best places to live, work and play.

LOCAL VISIONSBoston Redevelopment AuthorityThe Fort Point Channel has the potential to become the next great place in the City of Boston. It is here that the downtown and its commercial waterfront meet the South Boston waterfront. The bridge crossings, the streets and promenades along its edges, together with boat activity, water transportation, public uses and piers within the Channel, create a dynamic setting for a variety of uses on land.

Source: Fort Point Channel Watersheet Activation Plan

Geographic ContextOpportunities and Challenges

Source: Fort Point Channel Watersheet Activation Plan

Concept Images for the Northern Avenue Bridge by Schwartz/Silver Architects, Inc. and Fay, Spofford & Thorndike, Inc.

Source: Fort Point Channel Watersheet Activation Plan

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BIG VISIONSGranville IslandVancouver, BC www.granvilleisland.com

• A gathering spot for both locals and tourists draws 10.5 million visitors each year (71% of Granville Island’s tourists are from outside of British Columbia).

• The Island’s community spans over 300 businesses, studios and facilities.

• Employs over 2,500 people, and is home to residents of the Sea Village neighborhood (floating houses, at the southeast end of Granville Island, with water for a front yard).

Geographic ContextOpportunities and Challenges

Source: www.granvilleisland.com

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Fort Point Artist Studio TourApril 29, 2009

Goals: View a variety of artist’s studios, including a commercial space

Review and discuss technical requirements

HistorySite Visits

Jill Rosenwald Ceramic Studio369 Congress Street

www.jillrosenwald.com

Midway Studios15 Channel Center Street

Midway houses 89 artist live/work studios and three commercial spaces. The artist studio spaces are big, open areas designed to accommodate build out for a variety of artistic disciplines.

www.fortpointdc.com

Joel Benjamin Photography studio

www.joelbenjamin.com

Tim Murdoch Sculptorwww.timmurdoch.com

Spaulding Tougias Architects40 Channel Center

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Art Walk/Fort Point Artist Studio TourMay 8, 2009

Goals: Visit the FPAC store and view a number of artist’s studios during the Art Walk. The focus is on craft options, retail opportunities and mixed use.

Gabrielle Schaffner Pottery and Tiles

www.fire-opal.com

HistorySite Visits

Kristen Alexandra Jewelry and Flatwarewww.kristenalexandra.com

Jane Deutsch

Laura Davidson Artist Books, Printswww.lauradavidson.com

Made in Fort PointFPAC Store 12 Farnsworth St.

www.fortpointarts.org

249 A Street CooperativeThis was the first artist live/work buildings built in the neighborhood. It was occupied in 1984 by 36 artists and now houses 44 artist live/work studios in 70,000 sf.

www.249astreet.com

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SOWA Art WalkMay 16, 2009

450 Harrison Ave

Goals: Visit a large number of artist work studios and galleries located in one building with the purpose of being open to the public.

The SOWA Artists Guild at 450 Harrison Avenue is a non-profit association of professional studio artists. The Guild’s purpose is to promote the diversity and individuality of the artists working in this flagship space, the center of the SOWA Art District. The SOWA artist district of Boston has developed into a major artist community with hundreds of artists’ studios and dozens of galleries. At the center of SOWA, 450 Harrison Avenue is home to 15 galler-ies and over 50 artist studios.

www.sowaartistsguild.com

The Artist Building at 300 Summer Street

This building houses 48 live/work studios and 7 arts related commercial condos. The FPAC Gallery is housed here as well as the Channel Cafe.

www.300summer.org

HistorySite Visits

The Achilles ProjectA unique and innovatively designed boutique and restaurant space. The retail is “exclusive and limited-run clothing and accessories from competitive to high price points fashion lines.” Persephone, the restaurant, has contemporary American-inspired menu that showcases local ingredients and seasonal items.

achilles-project.com

Galvin-ized HeadwearMarie Galvin is an Award winning Irish Milliner based in Boston. WCVB’s evening show Chronicle, featured GALVIN-ized Headwear on a “Fashion in Boston” segment. GALVIN-ized Hats have been seen on celebrities such as Cher, Alicia Keys, Vivica A Fox, Claire Daines, Taye Diggs to name a few.

www.galvinized-hats.com

Tour De FranceTasteful French living at its best. Tablecloths, fine china, handmade furniture and all the accoutrements you’d expect to find only in Paris.

450 Harrison Avenue, Gallery 67

Kingston GalleryAn artist-run alternative space founded in 1982 commit-ted to showing the work of emerging artists through hosting one-person and group exhibitions by gallery members and by offering non-member artists opportuni-ties to show via our Center Gallery.

www.kingstongallery.com

Howard Yezerski GalleryShowcases contemporary painting and photography

www.howardyezerskigallery.com

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Space and Program GoalsCreate work studios for artists in the Cultural Space

CULTURAL (2nd fl) 8-12 individual work studios approximately 250-400sf with slop sinks, lighting, demising walls, storage Audience individual artists Key times 24/7

CIVIC (1st fl) Info-Entry Point- Display Space

MULTI MEDIA (2nd fl) Independent use

Key times scheduled

TOWN SQUARE Could require artist participation in Town Square rotating exhibitions

Development Concepts

Artist Work Space: MULTI-TENANTS

MODELS

SOWA450 Harrison Avenue

Fifty studios, 15 galleries and retail are located in one building that is part of larger concentration of buildings identified as SOWA. Other proximate buildings include additional retail, restaurants, office and outdoor/indoor farmers and antiques markets.

National example

Local examples

Gorse Mills Needham, MA

Housed in a historic mill building, the Gorse Mill Studios includes 33 work-only studio condominiums and a gallery

• studios are 200-500sf

• Minimal fit out- wide doors • Basic strip fluorescent lighting

• Individual HVAC ;Individual metered 100A electrical service

• Wired for phone and cable

• Capped off cold water and drain for the owner to install a sink if they desire.

Torpedo Factory Arlington, VA

www.torpedofactory.org

The Torpedo Factory Art Center houses more than 165 visual artists who produce artwork in a wide variety of media including painting, ceramics, pho-tography, jewelry, stained glass, fiber, printmaking, and sculpture.

• Studios are 100-1200sf• Building is 72,000 sf of usable space, 36,000sf is studio space

• 82 artist studios six galleries, two workshops, and the Alexandria Archaeology Museum

• 500,000 visitors annually

• the highlight of Alexandria’s Potomac River waterfront begun in 1974

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Partners / Hit listFPAC

Boston Open Studios lists of individual artists

Massachusetts College of Art and Design

School of the Museum of Fine Arts

City of Boston Artist Initiative

StrengthsCity and local artist community support

Strong demand for work space/marketable option

Location is convenient and accessible

Easily built out

Good environment/ light

Great windows

WeaknessPrivate use

Limited public benefit

Space is price sensitive

Private work studios do not easily leverage the Multi-Media or Town Square spaces

Minimal value to retail or office tenants

Management of multiple small tenants is inefficient

ThreatsCould require a high degree of on-going management

OpportunitiesDevelop excellent work space

Develop relationships that can support “rotating art” display requirement for Town Square

Development Concepts

Artist Work Space: MULTI-TENANTS

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Space and Program GoalsCreate a destination work/retail space in the Cultural Space

CULTURAL (2nd fl) Studio plus, one –three artists specifically selected for their interest in retail/display space; this model builds out work space plus front/retail space

Audience artists, shoppers & tourists Key times weekdays & weekends

CIVIC (1st fl) Info-Entry Point- Display Space Directional/concierge is critical to publicizing and directing people

MULTI MEDIA (2nd fl) Possible classes, workshops/demos

TOWN SQUARE Possible workshops/demos

MODELS

Jill RosenwaldA designer of hand made ceramics, in recent years Jill expanded through licensing to bedding, lamps, rugs, and furniture. Studio pottery and lamps are made and displayed at her local studio.

www.jillrosenwald.com

Development Concepts

Artist Work Space: DESTINATION STUDIO

Local examples

Birch & WillowA green woman-owned business that makes one of kind luminaries and lamps. Local clients are Cava Jazz Bar and Exhale Spa.

www.birchandwillow.com

FrontBob’s Your UncleThe store is called “Front” with the wholesale business run out of the back. Apart from featuring their own prod-ucts they also carry other brands such as Vessel, Plank, Kobo and Thomas Paul as well as work from local artists. Bob’s Your Uncle is a Boston Based wholesale gift and greeting card company founded by Martin and Michele Yeeles in 2001.

www.bobsyouruncle.com

National example

Simon PearceExpansion from a single glass shop to multiple sites that combine restaurants, retail outlets, glass and pottery manufacturing, and demonstrations.www.SimonPearce.com

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Partners / Hit listJill Rosenwald

Birch & Willow

Galvin-ized headwear

Kristen Alexandra

Simon Pearce

StrengthsCity and local artist community support

Good size (5,000sf)

Building Location

Parking

WeaknessTenant selection is critical/smaller supply of viable tenants

The second floor is not visible and is less than ideal for retail

Tenant specific build out might require more investment

ThreatsDifficult business model for lessee

OpportunitiesCreate synergies with other retail or restaurant spaces

Gateway to Fort Point community

The right tenant could be a way to strengthen Children’s Museum connection (proximity, destination and parking opportunity)

Support destination concept

Development Concepts

Artist Work Space: DESTINATION STUDIO

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Space and Program GoalsCreate an exhibition space in the Cultural Space with ancillary programming use of the Multi-Media

CULTURAL (2nd fl) Exhibition space, either a small independent museum (pocket) or a branch of an existing museum (twig) and minimal office space.Audience touristsKey times seasonal, weekdays & weekends

CIVIC (1st fl) Info-Entry Point- Display Space Directional/concierge is critical to publicizing and directing people

MULTI MEDIA (2nd fl) an independent Twig might find uses for a larger space

TOWN SQUARE

Local examples

National exampleGuggenheim/Las VegasAn example of the museum “twig” model, a small exhibi-tion space operated by a larger museum.

www.guggenheim.org/new-york/press-room/press-releases/1814

Development Concepts

Museum Twig / Pocket

MODELS

Hart Nautical at MITThe collections consist of artifacts, books, plans, photographic materials, models, marine art, and technical records.web.mit.edu/museum/exhibitions/hart.html

Boston Maritime MuseumBattery Wharf

The Boston Maritime Museum will bring together the various aspects of Battery Wharf’s 350-year history. A “pocket” museum, the Maritime Museum’s will have 1,100-square-foot exhibition space.

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Partners / Hit ListBoston Tea Party Ships and Museum

Boston History Collaborativewww.bostonhistorycollaborative.org

Provincetown Arts Association & Museumwww.paam.org

Peabody Essex Museumwww.pem.org

StrengthsCity support

Less local support

Building Location/ parking and destination potential

WeaknessSecond floor/visibility

Small supply of viable options

ThreatsComplicated/ difficult business model

Lack of broad community support

OpportunitiesSignificant foot traffic

Create a destination

Collaboration w/ Children’s Museum

Development Concepts

Museum Twig / Pocket

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Space and Program GoalsCreate a unique shopping experience and provide a valuable marketing opportunity in the second floor Cultural Space

CULTURAL (2nd fl) Gallery/retail space for a local artisan or crafts store

Audience tourists/shoppersKey times weekdays & weekends

CIVIC (1st fl) Info-Entry Point- Display Space

MULTI MEDIA (2nd fl)

TOWN SQUARE

FPAC StoreMADE IN FORT POINT features art, design and fine craft by members of the Fort Point Arts Community and a gallery/events space.

www.fortpointarts.org

Society of Arts and CraftsIncorporated in 1897, The Society of Arts and Crafts has been at the forefront of the American craft movement, fostering the development, sales, recog-nition and education of crafts for over one hundred years. SAC’s gallery is located in Boston’s Back Bay in the gallery district on Newbury Street. The gallery occupies two floors, with a retail gallery on the first floor and an exhibition gallery on the second.

www.societyofcrafts.org

Woolworth Walk, Ashville N.C.

Woolworth Walk, art gallery and emporium is home to more than 150 exhibiting artists and artisans selling and making jewelry, fine art, decorative art and crafts in it’s nearly 20,000 square feet of air-conditioned, quality display and studio space.

www.woolworthwalk.com

Development Concepts

Retail / Craft

MODELS

League of New Hampshire CraftsmenFounded in 1932, the League of NH Craftsmen is one of the oldest and most prestigious craft organi-zations in the country. Retail galleries serve as craft centers that provide economic and educational op-portunities for craft makers and craft appreciators alike. Many also present instructional courses on craft-making techniques for craft enthusiasts and provide master classes for craft professionals

www.nhcrafts.org

Local examples

National examples

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StrengthsLocal support (if it was done in collaboration with local artists’ community)

Building location

WeaknessTenant capacity-it would take a thorough review to assess viability and operational capacity

Second floor/visibility is not optimal

ThreatsBoston Redevelopment Authority review

Community support

OpportunitiesA unique retail option that could complement other retail use

Retail gateway to the Fort Point arts community

Development Concepts

Retail / Craft

Partners / Hit list FPACwww.fortpointarts.org

Fuller Museum www.fullercraft.org

Society of Arts and CraftsLeague of New Hampshire Craftsmenwww.nhcrafts.org

Aid to Artisans www.aidtoartisans.org

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Program GoalsCreate, activate and link both the Cultural space and the Multi-Media space by focusing on users who will occupy and program both spaces.

CULTURAL (2nd fl) Office and or residency/studio work space that combine both private and public uses

Audience artists, tourists, visitorsKey times 24/7 MULTI MEDIA (2nd fl) Workshops, play readings, dance performances, exhibits, lectures, board meetings and demonstrations

CIVIC (1st fl) Info-Entry Point

TOWN SQUARE Demonstrations/Performances/Workshops

Local examples

Eyebeam Art and Technology Center, NYCA non-profit art and technology center dedicated to exposing broad and diverse audiences to new technologies and media arts. This is accomplished through. fellowships and residencies for artists and creative technologists; education programs for youth, artists’ professional development and com-munity outreach; and pubic programs exhibitions, workshops, performances, lectures and events.

www.eyebeam.org

Development Concepts

Showcase / Education

MODELS

Gateway to the Arts: the Arts Services CenterA “one stop” shop for musicians, dancers, actors, designers, sculptors, painters, choreographers, playwrights, directors and other artists and the hundreds of theatres, dance companies, orchestras, choruses and other organizations that make up the fabric of Greater Boston’s vibrant arts scene.

National example

CyberArts /Axiom Gallery

A collaborative programming and development effort that focuses on new media, both production and exhibition.and is the central site for the Biannual Cyber Arts Festival.

www.bostoncyberarts.orgwww.axiomart.org

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Partners / Hit list Arts Services Coalition (StageSource, Arts-Boston, Arts and Business Council, Boston Dance Alliance)

Cyber Arts Festival

Axiom Center for New and Experimental Media

Commonwealth of Mass Creative Industries Council

StrengthsCity and local support

Active use of Cultural Space and Media center and potential programming of Town Square

Building location

Opens programming to a wide variety of types of arts: visual music, dance, theater, spoken word, film, and digital media

WeaknessLimited tenant pool

Second floor layout is cumbersome for joint use of Cultural Space and Multi-media

ThreatsComplicated organizational concept

OpportunitiesWide variety of active uses

Broad reach of participants and their constituents

Unique use creates opportunity for destination

Development Concepts

Showcase / Education