rt2016 inscribe digital author branding w/ kelly peterson ink monster's christina bauer...
TRANSCRIPT
WE POWER CREATIVITY
Author Branding Success Stories
WE POWER CREATIVITY
Building Blocks of a Brand CommunityFinding Your Audience
Researching Your DemographicsMessaging Internally to Your FansFinding New Readers to Add to the CommunityWriting for that CommunityManaging Your Time
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WE POWER CREATIVITY
Meet Your Successful Authors
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Christina Bauer Author of the Angelbound & Beholder series Co-CEO of Ink Monster
WE POWER CREATIVITY
Meet Your Successful Authors
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Naleighna KaiNational Bestselling Author of such books as Was it Good For You Too?, Open Door Marriage and Every Woman Needs a Wife CEO of Macro Marketing & Promotions GroupFounder of the author support group M-LAS
WE POWER CREATIVITY
Meet Your Successful Authors
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Rebecca RoyceAuthor of many series like Westervelt Wolves, The Capes, The Outsiders & Dragon Wars
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Kelly Peterson (Moderator)Director of Client Services,
Meet Your Moderator...
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Defining Your Brand and Your Customer
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Naleighna KaiAf-Am & General Romance/Fiction marketBranching into larger customer baseMedia Kit
Rebecca RoyceParanormal romanceReader communities online
Christina BauerHas a very specific customer: girl geeks!Heavy amount of research
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Researching Your Core Demographics
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Ink Monster Case StudyCreated a manifesto & brand message
Logo drives brand recognition
Clear focus on readership Nearly half of all video gamers are women 40% of the Comic Con attendees are women 1 in 3 technology degrees go to women 1 in 4 tech workers are women
Integrated Social Media from the beginning
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Research Your Core Demographics
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Survey readers regularlyPartner with other authorsNetwork online as author and readerReflect these ongoing discussions in your keywords
Review & update BISACs
Craft covers that reflect the content and the readership
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Influence of Audience (Brand Followers)
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Maintaining Quality is the GoalParticipate in Fan Communities as Fan and AuthorAuthor TeamsAuthor Marketing Groups
Finding Your Village is Key to Success!
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Find New Customers
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Reviews Keywords Good metadata
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Reach Your Customer Base
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Giveaways & BargainsNewslettersSocial Media
TwitterFacebook PinterestTumblr
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Reaching Your Customer Base
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WebsiteBlog
Amazon/Goodreads Author Page
Planning fresh content
Cover reveals
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Reaching Your Customer Base
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Paid AdvertisingCross-branding all titles
Social Media that’s right for the Platform
Photos on PinterestCommunity on Facebook
Engage Partners to do the rest!
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Maximize Your Time & Partners
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Have strong partnersConversionRetailer Outreach
Clarify Expectations Shared calendars
Author networksProfessional marketersAssistantsReview/Street TeamsSimplified life
WE POWER CREATIVITY
Resources
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Five Questions Publishing Leaders Need to Ask About Metadata: http://goo.gl/ZjsNNfMetadata Mindset: Optimize Your BISAC Codes in 8 Easy Steps http://goo.gl/m1ZC637 Tips for Pricing Your eBook: http://bit.ly/1C0bWYDFront Matter Matters!: http://bit.ly/1C0bWYDSeven Keys to Digital Publishing Success: http://bit.ly/1cVq22q4 Tools to Help You Manage Your Writing Time Better: http://bit.ly/1UeIma2
Baring It All, the Ins and Outs of Publishing - https://goo.gl/gqbFPd
