risks and rewards of celeb & influencer social voices
TRANSCRIPT
The Risks & Rewards of Celebrity & Influencer Social Voices
TODAY’S HOST:Spike JonesSpredfast
@spikejones
Aubrey FlynnREVOLT TV & Media
@AubreyFlynn
Matt SiegelRoc Nation
@matthewlsiegel
Session Speakers
There are pros...And there are cons
Spike JonesVP, Strategy
Spredfast@spikejones
A word about influencers...
The two things you need...
Impact + Time
IMPA
CT
TIME
“Professional” Influencers
Passionate customers we create influence around.
But sometimes...
But there is a right way.
Turning Social Influence
All the Way Up (to 11)Matthew Siegel
Chief Digital OfficerRoc Nation
@matthewlsiegel
● Understand Context● Empower the Influencer● Optimize with Data
The Plan
‘s● Context Matters
1. Understand Context
‘s● Context Matters● But it isn’t everything
1. Understand Context
1. Understand Context
1. Understand Context
1. Understand Context
1. Understand Context
1. Understand Context
1. Understand Context
1. Understand Context
Sports Music Brands
1. (How We) Understand Context
SMEs: Analysis, Production, Creative
Sports Music Brands
1. (How We) Understand Context
319
1. (How We) Understand Context
+1 billion fans319
1. (How We) Understand Context
‘s● We don’t “manage” our clients’
influence
2. Empower the Influencer
‘s● We don’t “manage” our clients’
influence● We do what we can to empower them
2. Empower the Influencer
2. Empower the Influencer
2. Empower the Influencer
3. Optimize with Data
“Not everything that counts can be
counted, and not everything that can be counted counts.”
- William Bruce Cameron
‘s● Count everything that can be counted
3. Optimize with Data
‘s● Count everything that can be counted● Only make decisions based on what counts
3. Optimize with Data
3. Optimize with Data
3. Optimize with Data
3. Optimize with Data
3. Optimize with Data
3. Optimize with Data
3. Optimize with Data
Thank You
7 Keys for Social Media Success.
Aubrey FlynnChief Digital Officer REVOLT TV & Media
@AubreyFlynn
Don’t be Surprised by the Rise
Nearly 70% of marketers use influencers for content promotion.
1
Money Well Spent Drives Intent
Over 20% of internet users read reviews online before buying in-store.
2
Pledge Allegiance to the Brand Over 70% of marketers believe ongoing
ambassadorships are the most effective means of influencer marketing.
3
Facebook is a Great Look Over 50% of Influencers believe Facebook and Instagram are the best platforms for influencer
marketing.
4
Honesty is the Best PolicyOver 70% of Influencers believe honesty is
what keeps their audience engaged.
5
Experts Do the Best WorkExpert content is 83% more effective than user reviews for impacting purchase intent.
6
Less is More When Trying to Score
Influencers with over 10 million followers are getting 1.66% likes.
7
Question + AnswerSpike Jones
Spredfast@spikejones
Matt SiegelRoc Nation
@matthewlsiegel
Aubrey FlynnREVOLT TV & Media
@AubreyFlynn