Return To Institutionalism

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The presentation relating to the Return to Institutionalism document - 2007


<ul><li> 1. Return to Institutionalism Emerging trend from Black Diamonds </li> <li> 2. Contents <ul><li>Whats going on </li></ul><ul><li><ul><li>Changes in society </li></ul></li></ul><ul><li>Institutionalism </li></ul><ul><li>Why &amp; how is this happening </li></ul><ul><li><ul><li>Black diamonds, Government, BEE, Brand preferences, Intra-urban movements, Education, Strikes, Advertising, Statistics </li></ul></li></ul><ul><li>Comparison Industrial Revolution </li></ul><ul><li>The future </li></ul><ul><li>Summary </li></ul></li> <li> 3. What's going on? <ul><li>Black Diamonds the term of the times </li></ul><ul><li><ul><li>The are essentially the new middle class </li></ul></li></ul><ul><li><ul><li>Whats important? </li></ul></li></ul><ul><li><ul><li><ul><li>Media consumption, demographics, psychographics </li></ul></li></ul></li></ul><ul><li><ul><li>Future predictions </li></ul></li></ul><ul><li><ul><li><ul><li>Growth, movements etc. </li></ul></li></ul></li></ul><ul><li><ul><li>How are they integrating into living as black diamonds and where are they likely to go? </li></ul></li></ul></li> <li> 4. Changes <ul><li>Political </li></ul><ul><li><ul><li>system becoming more established </li></ul></li></ul><ul><li><ul><li>regulations put into place to facilitate advancement </li></ul></li></ul><ul><li>Economic </li></ul><ul><li><ul><li>new credit act </li></ul></li></ul><ul><li>Marketing </li></ul><ul><li><ul><li>advertising </li></ul></li></ul><ul><li><ul><li>products designed to appeal to new markets </li></ul></li></ul><ul><li>Black diamonds </li></ul><ul><li><ul><li>key focus in this area </li></ul></li></ul></li> <li> 5. Institutionalism <ul><li>Way we make decisions </li></ul><ul><li><ul><li>world view </li></ul></li></ul><ul><li><ul><li>home vs. work worldview depends on situations etc </li></ul></li></ul><ul><li><ul><li>Group vs. individual </li></ul></li></ul><ul><li>5 Worldviews </li></ul><ul><li><ul><li>affiliative </li></ul></li></ul><ul><li><ul><li>egocentric </li></ul></li></ul><ul><li><ul><li>autonomous </li></ul></li></ul><ul><li><ul><li>humanistic </li></ul></li></ul><ul><li><ul><li>institutional </li></ul></li></ul></li> <li> 6. Consumer Mapping Inner directed Passive Mature Autonomous: Individual Humanistic: Group Affiliation Group orientated Outer directed Active Young, fun, playful, energy Ego Going places Individua-listic Affiliative: Group Egocentric: Individual Institutional: Group Responsibles Buddies High resources Low resources Innovators Believers Achievers Thinkers Discerning Accomplished Independence In-crowd </li> <li> 7. Institutionalism <ul><li>More money </li></ul><ul><li><ul><li>life cycle of black diamonds </li></ul></li></ul><ul><li><ul><li>highly educated &amp; motivated </li></ul></li></ul><ul><li><ul><li>feel responsible - group </li></ul></li></ul><ul><li>Money in stages </li></ul><ul><li><ul><li>brand preferences change as stages change </li></ul></li></ul><ul><li><ul><li>high priorities: </li></ul></li></ul><ul><li><ul><li><ul><li>car &gt; house </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li><ul><li>People thinking more in the long term </li></ul></li></ul></li></ul></li></ul><ul><li><ul><li><ul><li><ul><li>Rather sacrifice luxury car, and have ability to pay off house </li></ul></li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>township &gt; suburb </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li><ul><li>Moving </li></ul></li></ul></li></ul></li></ul></li> <li> 8. Institutionalism <ul><li>what does this money get them? </li></ul><ul><li><ul><li>material objects </li></ul></li></ul><ul><li><ul><li>credibility in society? </li></ul></li></ul><ul><li><ul><li>spending their money consciously </li></ul></li></ul><ul><li>- Black Money </li></ul><ul><li> but what are they really getting? </li></ul><ul><li><ul><li>does this money buy them safety and security </li></ul></li></ul><ul><li><ul><li><ul><li>Social </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Job </li></ul></li></ul></li></ul></li> <li> 9. Why is this happening <ul><li>Government intervention - NCA </li></ul><ul><li>BEE </li></ul><ul><li>Intra-urban movements </li></ul><ul><li>Education </li></ul><ul><li>Strikes </li></ul><ul><li>Brand Preferences </li></ul><ul><li>Advertising </li></ul></li> <li> 10. Why is this happening <ul><li>Government intervention - NCA </li></ul><ul><li>BEE </li></ul><ul><li>Intra-urban movements </li></ul><ul><li>Education </li></ul><ul><li>Strikes </li></ul><ul><li>Brand Preferences </li></ul><ul><li>Advertising </li></ul></li> <li> 11. Consumers win with new credit act <ul><li>New regulations regarding loans, credit, mortgages etc. </li></ul><ul><li>Prevents unfair contract agreements and assists consumers heavily in debt </li></ul><ul><li>Great effort on the part of banks and other credit providers to implement system, although consumers should be protected </li></ul><ul><li>Old laws exploited consumers </li></ul><ul><li>Should introduce a culture of responsible lending and new protection measures for consumers, which was not available in the past. </li></ul><ul><li>Sources: Sunday Independent, Personal Finance </li></ul></li> <li> 12. NCA comes at right time to protect consumer <ul><li>Industry is ripe for regulation </li></ul><ul><li>Total volume of consumer credit is R680bn a year </li></ul><ul><li>Intended to protect consumers from unscrupulous money lenders </li></ul><ul><li>Consumers have more rights in reporting misconduct and challenge information </li></ul><ul><li>Confidential information is under stricter protection </li></ul></li> <li> 13. The New Credit Act <ul><li>It lives up to the expectations of consumers who want standardisation and control </li></ul><ul><li>Wide acceptance of these regulations by consumers and organisations </li></ul><ul><li>People dont want to be taken advantage of and risk their time and money in places where it may not be viable </li></ul><ul><li>This is an example of systems becoming more advance and the development of protection for others who are becoming more wealthy </li></ul><ul><li>More money means more responsibility, the rich must not profit by making others poor but by maintaining a stable economy </li></ul><ul><li>Systems must be held in place and that means applying them to all people in the population to give everyone an equal chance. </li></ul><ul><li>Sources: Sunday Independent, Personal Finance </li></ul></li> <li> 14. New credit act <ul><li>This is an example of institutionalism as it has created specific structures and elements of control </li></ul><ul><li>The system has to be adhered to and there is a central governing body </li></ul><ul><li>It means people have less to worry about when dealing with financial transactions </li></ul></li> <li> 15. Why is this happening <ul><li>Government intervention - NCA </li></ul><ul><li>BEE </li></ul><ul><li>Intra-urban movements </li></ul><ul><li>Education </li></ul><ul><li>Strikes </li></ul><ul><li>Brand Preferences </li></ul><ul><li>Advertising </li></ul></li> <li> 16. BEE <ul><li> How do you undo the wrongs of over 350 years in just 10? </li></ul><ul><li>Internal politics within the BEE structure is rife </li></ul><ul><li><ul><li> One black, one deal mentality </li></ul></li></ul><ul><li><ul><li>There is an thought that once a company or black owned company has received a benefit or BEE status it should give chances to other companies, by not entering into any similar dealings </li></ul></li></ul><ul><li>Problem of only having holding companies </li></ul><ul><li>There may be policies in place to bring about BEE but there also has to be a willingness to transform by corporates. </li></ul><ul><li>Sources: M&amp;G, MoneyWeb, Visions of BEE </li></ul></li> <li> 17. BEE <ul><li>An implementation of specific rules and regulations in order to help even out the opportunities available to blacks in business </li></ul><ul><li>It is enforced by government and business and therefore falls into the institutional world view because it has strict organisational structures with hierarchies associated with BEE and traditional business practices. </li></ul></li> <li> 18. BEE <ul><li> A cool concept but it often doesnt trickle down to the masses </li></ul><ul><li> It needs to be implemented carefully </li></ul></li> <li> 19. Working <ul><li>Becoming time starved </li></ul><ul><li><ul><li>More need for time management, this an effect of work and becoming more institutional </li></ul></li></ul><ul><li><ul><li>Using products and services that facilitate this need which means shopping at specific times, integrating with society </li></ul></li></ul><ul><li><ul><li>More value is placed on time and money but what is this getting them </li></ul></li></ul><ul><li><ul><li>Old Polychromic, New monochromic </li></ul></li></ul><ul><li><ul><li>Because there is such a value on time more structures need to be put into place to make use of time more efficient </li></ul></li></ul><ul><li><ul><li>Strikes taking place waste time and therefore create problems, the established and young families with children want the best for their children who only have a limited amount of time at school </li></ul></li></ul><ul><li>Sources: UCT Unilever Black diamonds </li></ul></li> <li> 20. Time <ul><li>Monochronic: </li></ul><ul><li><ul><li>Western culture </li></ul></li></ul><ul><li><ul><li>Do one thing at a time </li></ul></li></ul><ul><li><ul><li>Time is irreplaceable </li></ul></li></ul><ul><li>Polychronic: </li></ul><ul><li><ul><li>African cultures </li></ul></li></ul><ul><li><ul><li>Many things at once </li></ul></li></ul><ul><li><ul><li>Time can be rescheduled </li></ul></li></ul></li> <li> 21. Time <ul><li>Moving into western culture </li></ul><ul><li><ul><li>Time paradigm shift from poly to mono </li></ul></li></ul><ul><li><ul><li>Fit in with society: </li></ul></li></ul><ul><li><ul><li><ul><li>Community meetings (suburban) </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Access control </li></ul></li></ul></li></ul><ul><li><ul><li><ul><li>Shopping </li></ul></li></ul></li></ul></li> <li> 22. Why is this happening <ul><li>Government intervention - NCA </li></ul><ul><li>BEE </li></ul><ul><li>Intra-urban movements </li></ul><ul><li>Education </li></ul><ul><li>Strikes </li></ul><ul><li>Brand Preferences </li></ul><ul><li>Advertising </li></ul></li> <li> 23. Urbanisation in South Africa <ul><li>Large scale rural migration into large urban centres </li></ul><ul><li>Cities are a development of sophisticated groups which organise to relitavely complex structures such as a bureaucracy or army </li></ul><ul><li>Developed from a need to have elements such as structure, protection and management creating a specific class of person with a desire for security </li></ul><ul><li>Development of cities over time was from movement of people from rural to urban areas in search of a better life through these elements </li></ul><ul><li>Growth in industrialized industry required a greater need for educated workers </li></ul><ul><li>Currently moving into a postmodern phase with decentralised power structures </li></ul></li> <li> 24. Urbanisation in South Africa <ul><li>Occurring at a faster rate in South Africa, but need to separate from immigrants </li></ul><ul><li>Wars are changing from race and ideology as low intensity conflict to high intensity crime including murder and hijacking </li></ul><ul><li>Urbanisation is not a bad thing as long as the process takes on an evolutionary nature </li></ul><ul><li>The process of Urbanisation does not directly result in crime but factored in with declining legitimacy and effectiveness of the state and economic problems it is an issue </li></ul><ul><li>Sources: Urbanisation &amp; Security in SA, M&amp;G, Engineering News </li></ul></li> <li> 25. Urbanisation in South Africa <ul><li>Symbolic value of walls protecting properties getting higher, looking for greater security </li></ul><ul><li> Ecology of fear &amp; siege architecture </li></ul><ul><li><ul><li>Terms to describe the climate and process of protection </li></ul></li></ul><ul><li>Taxi industry trying to control and protect business </li></ul><ul><li><ul><li>Disruption in everyone's lives marches, strikes and taxi warfare </li></ul></li></ul></li> <li> 26. Urbanisation <ul><li>Moving within the urban environment from townships to suburbs </li></ul><ul><li>Benefits </li></ul><ul><li><ul><li>lower noise levels </li></ul></li></ul><ul><li><ul><li>fences and strict divisions of property </li></ul></li></ul><ul><li><ul><li>easier to control the area </li></ul></li></ul><ul><li>47% of black diamonds now live in the suburbs </li></ul><ul><li><ul><li>50 000 people have moved every month </li></ul></li></ul><ul><li>They are getting more involved with community activities </li></ul><ul><li><ul><li>De-centralised power structures </li></ul></li></ul></li> <li> 27. Urbanisation <ul><li>The move towards suburbs </li></ul><ul><li><ul><li>institutional world view </li></ul></li></ul><ul><li><ul><li>suburbs are historically known as being more structured and hierarchical </li></ul></li></ul><ul><li><ul><li>everything laid out in a specific place and knowing where everything is. </li></ul></li></ul><ul><li>Soweto taxi rank used to be a standard taxi rank quite confusing and unstructured </li></ul><ul><li>Now a structured and organised building with specific lanes, queuing areas and signage </li></ul></li> <li> 28. Urbanisation <ul><li> The atmosphere in Soweto is different &amp; there is the perception that there are no restrictions </li></ul><ul><li> Blacks who live in the suburbs come back to Soweto over the weekend </li></ul></li> <li> 29. Why is this happening <ul><li>Government intervention - NCA </li></ul><ul><li>BEE </li></ul><ul><li>Intra-urban movements </li></ul><ul><li>Education &amp; Culture </li></ul><ul><li>Strikes </li></ul><ul><li>Brand Preferences </li></ul><ul><li>Advertising </li></ul></li> <li> 30. Education <ul><li>Black diamonds are are becoming well educated </li></ul><ul><li><ul><li>University &amp; other tertiary </li></ul></li></ul><ul><li><ul><li>these are building blocks of structured society </li></ul></li></ul><ul><li><ul><li>promote long term views </li></ul></li></ul><ul><li> There is a distinct difference in the way people conduct themselves once they have had tertiary education </li></ul></li> <li> 31. Why is this happening <ul><li>Government intervention - NCA </li></ul><ul><li>BEE </li></ul><ul><li>Intra-urban movements </li></ul><ul><li>Education &amp; cluture </li></ul><ul><li>Strikes &amp; views </li></ul><ul><li>Brand Preferences </li></ul><ul><li>Advertising </li></ul></li> <li> 32. Public-sector &amp; other strikes <ul><li>Wage offer based </li></ul><ul><li>Government and strikers viewed to be at fault </li></ul><ul><li>Schools most affected, and essential-services sectors are not legally permitted to strike. </li></ul><ul><li>Contingency plans put into place to assist learners with exams and to ensure their safety </li></ul><ul><li>Sources: Sowetan, IOL, Die Burger </li></ul></li> <li> 33. Public-sector &amp; other strikes <ul><li> Strikes affect students negatively, there should be another process instead of striking </li></ul></li> <li> 34. More future focused <ul><li>Becoming future focused means careful and strategic planning, this can include buying a house, life insurance, investments and other activities to prepare for old age </li></ul><ul><li>Although they want suburban development, they still enjoy much of their social life back in the townships, almost a break-away from stricter reality </li></ul><ul><li><ul><li>Communicate to them differently in these two different environments </li></ul></li></ul><ul><li><ul><li>Two different worldviews, depending on location </li></ul></li></ul><ul><li>Also driving move to the suburbs better access to services, jobs, security and an instant sign of success </li></ul><ul><li>Townships will also start becoming more institutionalised </li></ul><ul><li>Young families an