Retail is India’s largest industry, 10 %≈ country’s GDP ,8% ≈ employment.Market size ≈ US $312 billionOrganized retailing ≈ only 2.8 per cent of the total retailing market and is estimated at around US$ 8.7 billionOrganized retail sector expected to grow to US $ 70 billion by 20105X growth in organized retailing between 2000-2005 Over 4,000 new modern Outlets in the last 3 years Over 5,000,000 sq. ft. of mall space under development The top 3 modern retailers control over 750,000 sq. ft. of retail space Over 400,000 shoppers walk through their doors every week Growth in organized retailing on par with expectations and projections of the last 5 Years: on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06

Middle and upper end of the mass market. - The store’s range and pricing are targeted at various tastes within this segment.Women - exclusively designed casuals and formals in western and Indian wear in basic clothing to very trendy wear, Lingerie, cosmetics, perfumes & handbagsMen - exclusively designed formal, casual and sporty apparel.Kid’s - exclusively designed wear at Westside is casual, dressy and ethnicAccessories — Jewellery, scarves, belts, bags, footwear, etc.Household section is contemporary with well-coordinated table linens, artifacts, crockery, home accessories and furnishings

Format Type – Exclusive Tata (Trend Group) Positioning – Style & Affordability Floor Size – 15,000-30,000 sq.ft Location – Westside- Rajori Garden Categories – Stylized Cloths, Footwear & Accessories No. of Suppliers – N.A Average Billing Per Customer – Rs.199-1999 Average Footfalls – 25-45 Per Hour Sales Promotion -

End Of Season – Yes Festive Promotions (Diwali, Christmas Etc.) - Yes

Loyalty Card Program – No Special Promotion(Event) – No Joint Promotion – No Media Used – Print, Electronics, Hoardings, In Store Promotion Type – Cause Related, Gift Vouchers, Discounts, Contest, Combo, Coupons Evaluation Of Promotion – Sales, Quarterly Profit

Customer complaints are resolved within 24-hours Stores have a no-questions-asked exchange policy For quality defects one can return the product within one year of

purchase

Unlike other large retail chains such as Shopper’s Stop, Ebony etc, Westside has not yet warmed up to the idea of a loyalty programme for its customers. But with increased competition it may need to adopt this soonUnlike other retail chains, Westside may need to participate in special promotions depends on special eventsWestside may also focus on joint promotionsValue is function of not just price, quality and service but can also be enhanced by Personalization and offering a memorable experience, which Westside may focus on by building relationships with customers