westside .retail

8/7/2019 Westside .Retail

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Presented by

Anil Dhankhar

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Rachit Mehrotra

Anmol verma

Sudhir Rawat

Ankit sirohi


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Strategy in words of Simone Tata, Chairpeson-trent our biggest strength is that we keep on

refining ourselves and improving our offering both product and service wise , correcting our

mistakes, and this keeps us going ie a continious learning process.

Its entrance..Tata acquaired britain based littlewood retail store in banglore and company was renamed to

trent ltd. And littlewood was renamed as westside.

Budget.

First indian retailer going in with a celebrity.

Premium segment cities.Product positioning.

Backup plans of Rs 1.61 billion

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Detailed market research.

Boutique layouts.

Systematic divisions.

Purchase from domestic markets.

Daywise stocking of 63 days.

Various variants.( gunsn roses for girls & skull and studd for boys)

Considering public taste and preference.Well trained staff.

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` Expensive real state.

` Spacious locations for its showrooms.

` Unrecognized sector.

` Increasingly crowded with new players.

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` Attract shoppers & keep them in stores.

` Dont make them hunt.

` Womens need more space.

` Honor the transition zone.

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` Increase range of selection

` Environmental Impact

` Ways to Go Green: Trends across the Globe

` Increase number of trail rooms.` Install more mirrors inside the store.

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` To earn high profit marginson Private Labels brand

` Give the opportunities tostand out from the crowd

` International retailers usingown label brands

` To control on the quality ofthe product

` To offer unique valuable

product to customer

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ADVANTAGES

` High margins` Freedom in pricing

strategies` Control on quality` Control on scrap and

wastage` Helps in market expansion` Adding value to the

customer in giving lowprice` Very few players are into

own manufacturing

DISADVANTAGES

` 'JustAnother Brand'` Underestimate competitors.` customer giving preference to

established brands.` Private label cannot be

successful without goodeffective strategies

` costs is very high because theproduction is low

` High advertising to promote

its brand` Potential risk Failure of

product.

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key areas

` Cheap - winning with price

` Big - winning with dominant assortment

` Hot winning with fashion

` Easy winning with solution oriented service` Quick winning with fast service

Entry into market

Detailed market research

Festival offers

Soothing the taste

Assured exchange of the product

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` Quality at lower price

` Un organized market & organized market

` Various business families

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Heavy competition` Customer aspect

Advantage based on

Price leadershipProduct diffrenciation

Market segmentation

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westside .retail

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