retail choice launch pad
TRANSCRIPT
Employer Branding 101:
the simplest things can have the biggest impact....
where should you start!
Kirstie Kelly
Retail ChoiceEmployer Branding Breakfast Meeting
Who does she think she is....?
“In a market where talent is hard to find and even harder to
keep, your approach can be the difference between success
and failure.”
Stating the flipping obvious......?
Building Brands starts on the inside...
But why does it matter....
A recent study from Inavero
14% employees don’t believe what their business tells them
88% leave for reasons other than salary
60% wouldn’t recommend the company to their friends
How you act + how
you look = what
people think of you
Mood
Tone of Voice
sincerity
How you project
your brand
Your mannerisms
Your
technology, processes
and communication
becomes an image of a
business…
Schizophrenic
Approachable and friendly
And engage with employees along the
way....
Is Employer Branding just for the big boys....
Communication infrastructure
Corporate site
Linkedin company page
Linkedin Recruiter profiles
CEO profile
Twitter careers
Twitter EVP advocates
ATS
Facebook page
CSR
Intranet
Understand the business need
Define the main target groups
Understand the target groups
Optimize the employer value
proposition
Select KPIs and set objectives
Define an optimal communication mix
Create an annual plan
Develop communication ideas
Execute and follow-up
Where to start...
Video and mobile is
supported by three key
trends.
Increased bandwidth: 75% of UK homes have
broadband access, expected to continuing growing.
The average download speed is 9Mbps.
The rise of video calling: Skype has made video
an established way of communicating. Its 250m
users worldwide rack up over 300m minutes of
video calling each day.
An applicant rich market: The current economic
climate has increased the number of applicants per
available position. This means more potential
candidates to interview.
Sources: The Ofcom Communications Market Report 2011, Ofcom
Research (August 2012), Skype Internal Figures
Who gets it right?
26
Employer branded videos to engage your
candidates
Consistent branding and tone of voice
A chance for candidates to engage with the
business through video screening...
Check it out...
Is your career site fit for purpose?
Do you have a communication eco-system’?
Is mobile a part of your world?
Do you have a content strategy?
