restaurant wi-fi primer: retail analytics and social integration
DESCRIPTION
Part of Hospitality Technology Magazine's webinar "Restaurant Wi-Fi Primer". View the on-demand webinar at http://hospitalitytechnology.edgl.com/web-event/Restaurant-Wi-Fi-Primer--Network-Design---Optimization90930TRANSCRIPT
Wi-Fi: More Than PlumbingDrive Business, Engage Guests
Kevin McCauleyDirector of Retail Business Development
Why Wi-Fi Analytics?Identify traffic patterns | Discover new trends | Test your marketing programs
What does Wi-Fi Analytics do?
It provides insight into consumer
behavior
Hint: Wi-Fi analytics is NOT for tracking individual consumers
It helps us understand how customers qualify their time inside a store
No.
of v
isito
rs
Dwell TimeTotal Foot Traffic
It can show the effectiveness of
targeted campaigns
Analytics Best PracticesThis is a team effort that requires cross-department collaboration
Education is paramount!
Leverage Wi-Fi Social Engagement
Set Expectations & Be RealisticUnderstand limitations
Give your system time to gather meaningful data
So why do we care?To create new and better customer engagement and experiences
Accenturesurvey results revealed that
80% of customersare willing to or woulddefinitely use real-time promotions sent to their mobile phones.
Loyalty Programs Promoted in-store!
10
Offer free guest Wi-Fi, but look for ROI
Wi-Fi Going Beyond Table Stakes
Build customer loyalty programs & social engagement
Protect your wireless network & use security best practices
Wi-Fi, Now with ROI
Thank You!AirTight Cloud Wi-Fi for Marketing and Sales