Location-BasedMarketing&AnalyticsOverWi-Fi

DifferentiateYourProductOfferingandAccessNewBudgetswithWi-FiMarketing

APRIL2017

Security

WI-FIDIFFERENTIATIONISHARDOvertime,asenseofcommoditizationhasovertakenthecustomerconversation

Reliability

Bandwidth

CloudManagement

TrafficShaping LatestStandards

Pricing

Delivery/Logistics

Delivery

LINE-OF-BUSINESSISTHENEWCIOWeneedtofindawaytoappealtonon-technicalbuyers,particularlyintheCMOorg.

72%

72%ofITsalesareinfluencedbyLine-of-BusinessStakeholders

35%

35%ofITsalesaredirectlycontrolledbytheCMOandothernon-ITfunctions

BUT,WI-FIISIMPERVIOUSTOTHISWi-Fihappenstobeaperfecttechnologytoavoidtheseissues

End-CustomerFacing:Ithastheabilitytoaffectthecustomerexperience

Ubiquitous:Bothsmartphonesandnetworksarenearlyeverywhere

Passive:Theradio/beaconcommunication isregularandfrequent

GoldilocksLocationPrecision:Itisaccurateenough tobevaluable

Opt-InDriven:End-useronboarding requiresanactiveopt-in

SO,NOWWHAT?

WirelessHierarchyOfNeeds

Profitability

Engagement

Security

Reliability

Functionality

TURNSTYLE’SMISSIONConnectingtheworldthroughthepowerofWi-Fiproximity

TURNSTYLE’SPLATFORMEnabledirectmobileengagementutilizingwirelessnetworks

AudienceAnalytics

Provideaclearpictureofhowaudiencesinteractwithcustomervenues

BrandedSocialWi-Fi

Identifyandopt-incustomersduringWi-Fisignon,inaflexiblebrandedsplashpage

LocationBasedCampaigns

Automatereal-time,tailoredengagementwithconsumersbasedontheirbehavior

CASESTUDY:SUBWAY

1.8XVisitorswhoopt-intoprogramreturn tovenues1.8xmorefrequently thanothers

VisitFrequency

23%Visitorsspend23%moretimeinSUBWAY®whentheysignintoWi-Fithroughtheplatform

DwellTime

15-30%Oftotaltraffic,15-30%opt-intoPIIanalyticsandproximitymarketingovera12monthperiod

KnownVisitorsSELECTOUTCOMES

• Basicin-store connectivity=location-basedloyaltyplatform

• Optcustomersinandmessagethemastheyenterandexitthestore(noappneeded!)

2 typesofcampaignswereprioritizedbasedonSubwayobjectives:

1. Loyalty

2. Churn

PROGRAMOVERVIEW CAMPAIGNTYPES

Wi-Fiasacompleteloyaltyprogramindistributedretail

CASESTUDY:SUBWAY

~3.0Number of unique opt-ins per store per day with offers, nearly 2X what it was organically pre-offer

Opt-Ins

45-50%Increase in visit frequency of visitors who viewed proximity offers that were sent to them

VisitFrequencySELECTOUTCOMES

• The retailers are seeking to generate:• Customer Insights – gather insights

in to how consumers behave in-store• Interaction – Opt consumers into

receive messages in-store, where purchases can be easily influenced

• Signage and incentives are used to encourage opt-ins

• Each subsequent visit will result in a new offer being delivered upon store exit

• Sample offers include:• Free small hot drink w/ a chocolate bar (tea,

coffee, HC)• Buy one get one free (Chocolate bar)

PROGRAMOVERVIEW CAMPAIGNTYPES

Wi-Fiasacompleteloyaltyprogramindistributedretail

“Like us, [our retailers] are getting an opportunity to be able to speak on a one-to-one basis with their consumers.”

Senior Brand ManagerCustomerCo.

Marketing(CMO,DigitalMarketing)

• Techliteratemarketingleader• Bigbudgets,drivenbybusiness case• Lovesengagementcapabilities andAPIs

“TheBuyer”

IT(CIO,Network,In-StoreTech)

“TheChampion”• Holdsexistingpartnerrelationship• Likeseasyimplementation&reliability• Lovesopportunity todrivebusiness’ ROI

TARGETTHEENTIREBUSINESSLeverageexistingrelationshipstocreatenewones

PULL-THROUGHSALESWeselltop-linebusinessoutcomes,butthatrequiresalotofstuff

(Required)

AccessPoints

(Required)

CloudLicenses

(Optional)

Switch/Security

(Optional)

ProfessionalServices

$1OFTURNSTYLECANPULL-THROUGH$7OFADDITIONALSALES

2013 – Established asoneofthefirstWi-Fimarketing&analyticscompanies

2014 – Focusedonproductdevelopment andbetacustomers

“Turnstyleisattheforefrontofamovement”“Providingbenefits farbeyondmobilemarketing”“Anotherpowerfulmarketingtool”

2014 – Focusedonproductdevelopment andbetacustomers

2013 – Established asoneofthefirstWi-Fimarketing&analyticscompanies

2015 – Beganacquiringenterpriseclientsandworkingwithglobalbrands

2014 – Focusedonproductdevelopment andbetacustomers

2013 – Established asoneofthefirstWi-Fimarketing&analyticscompanies

2015 – Beganacquiringenterpriseclientsandworkingwithglobalbrands

2016– Turnstyleispresentin5000+venues in45+countries

HowToGetInTouch

Email:ryan@getturnstyle.comWebsite:www.getturnstyle.com

Mostimportantly– Comechatinperson!

RyanFreemanVPPartnerships