research on jubilee chocolate
TRANSCRIPT
By:
Sohail Ahmed – BM-1233
Abdul Fahim – BEM/15505
Muhammad Sajjad – BEM/15503
Mohammad Wasif – BEM/15510
Jubilee ChocolateAssignment submitted to Sir Kepeel Kumar (IBT)
(MKT-407) Strategic Marketing Management
Contents
The Product
Introduction of Company
Problem Statement
Objective
Research Method
Question Design
Evaluation Graph
Conclusion
Recommendations2 Research on Jubilee Chocolate
The Product:
Jubilee Chocolate
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Introduction of
Company Mitchell’s is the oldest food company in
Pakistan. It was established in 1933 by
Francis J. Mitchell under the name of
Indian Mildura Fruit Farms Ltd.
After the country gained independence
in 1947, the company's name was
changed to "MITCHELL’S Fruit Farms
Ltd." with the brand name of
"MITCHELL’S".
The products are also gaining a market
abroad with exports to several parts of
the world including UK, USA, Canada,
the Middle-East and South-West Asia
where already Mitchell’s is a name to
reckon with.4 Research on Jubilee Chocolate
Problem Statement
Failure to penetrate
the product in the
market.
Not increase in
production and
revenue.
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Objective
How to be a leader in the markets by
providing quality products to our
consumers while learning from their
feedback to set even higher standards.
How to be a company which optimally
combines its people, technology,
management systems, and market
opportunities to achieve profitable growth
while providing fair returns to its
shareholders.
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Research Method
Qualitative Method
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Questions Design
1) Do you eat Chocolate? Yes ____ No _______
2) Which brand of chocolate do you prefer 1) Jubilee 2) Cadbury?
3) Do you think Jubilee chocolate easily available in the market? Yes ____ No _____
4) Do you think Jubilee chocolate is sold at an affordable price? Yes ____ No ______
5) Do you think Jubilee chocolate is meant for Kids as well as adults? Yes ____ No _____
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Questions Continue…
Approximately, how many chocolate bars would you
purchase in one week?
A) less than 5, B) 5-10, C) More than 10
What do you feel when you eat a Jubilee Chocolate?
A) Pleasure, B) Eagar , C) Delighted, D)
Excited,
E) Other
How did you know about Jubilee Chocolate?
A) By word of mouth, B) By Advertisement C)
Other ___9 Research on Jubilee Chocolate
Questions Continue…
Do you feel Jubilee chocolate has a strong impact on
people’s minds and heart? Which reason?
A) Ad Campaign
B) Availability
C) Taste
D) Other ___
When you think of Jubilee Chocolate what test comes to
your mind?
A) Milky, B) Almond & Honey, C) Sweet D)
Other ____10 Research on Jubilee Chocolate
Brand Evaluation
0
1
2
3
4
Survey…
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Conclusion
Test to be need improvement.
Weak distribution channel
Competitive activities to be observed
and tested.
No marketing campaign / strategy
observed12 Research on Jubilee Chocolate
Recommendation
Mitchell's should innovate their products
accordingly to today’s changing consumer
market.
They should make new & attractive packaging
as well as revision in test of Product.
They should make a new TVC & make
advertisement campaign strongly.
Improve marketing strategy.
Focus on customer satisfaction with the R & D.
To make strong and effective distribution
channel13 Research on Jubilee Chocolate
Thank
you
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