research methodology of stock trading company

8/2/2019 Research Methodology of Stock Trading Company

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RESEARCH METHODOLOGY

Research methodology of stock trading company

CONTENT

EXECUTIVE SUMMARY

INTRODUCTION

ABOUT THE COMPANY

ABOUT STOCK MARKET

METHODLOGY

MANAGEMENT-RESEARCH QUESTION HIERARCHY

QUESTIONAIRE FORMATION

PILOT TESTING

SAMPLING DESIGN

ANALYSIS

DATA PREPARATION

DATA ANALYSIS

HYPOTHESIS MAKING AND TESTING

RECOMMENDATIONS

TOOLS AND TECHNIQUES USED


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CONCLUSION

REFERENCE

CODE BOOK

EXECUTIVE SUMMARY

This survey is to find the knowledge and interest of the student in the stock to customize thebrokerage service accordingly. The research has been done with the motive to facilitate Kavery

Trading, Ahmedabad with the information regarding the knowledge and interest of the people in

dealing and transaction of stocks so that they can build a comprehensive trading brokerage program.

Different broker compete for the client on the basis of the services offered, commission charged and

the level of customer satisfaction they can provide.

The management was facing dilemma of how to prepare a comprehensive program for students and

faculties of Nirma University. To come out of the dilemma we did data analysis through various

techniques. We collected information through the means of questionnaire and on the basis of the data

collected we performed various tests and analyzed the data through various angles. We tested some

hypothesis to draw the conclusions. Finally we recommended some aspects for effective brokerage

plan based on our study.


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INTRODUCTION

Business research is the systematic inquiry that provides information to guide managerial decisions.

It is the process of planning, acquiring, analyzing and disseminating relevant data, information and

insight to decision makers in ways that mobilize the organization to take appropriate actions that, in

turn, maximizes business performance. The research result can be obtained through various means

and needs to be processed to get the relevant information out of it.

This research has been done with the motive to facilitate Kavery Trading Ahmedabad with the

information regarding the knowledge and interest of the people in dealing and transaction of stocks

so that they can build a comprehensive trading brokerage program.

The study done will be exploratory which will consist of finding the management dilemma

depending on which the information is collected to reach to the conclusion. The research also takes

care of the secondary sources to formulate the research questions and define the sampling plan forthe target population. The key secondary sources we will be using are internet, magazines, journals,

etc.

ABOUT THE COMPANY

Kavery Trading offers instant access to data and analytics to thousands of its client who entrust them

with their money to be invested in stock market.

Kaverys business is built on the creative use of technology and an unwavering dedication to client

service. It remains on the cutting edge by continually developing and refining its proprietary

software. Its sophisticated tools enable clients to control and customize data as never before and are

often considered to be the gold standard in the financial industry. It offers individual consultant


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contacts, 24-hour personal support, and dedication to the individual needs of its users for client

service that is unsurpassed in the industry.

Kavery now wants to tap the student and faculty community in the leading management schools of

the Ahmedabad and add them as their client. To get an insight into the investment habit of theirs,

they have asked us to conduct a survey in the NIRMA as a sample study. On the basis of the output

of the survey, they will be going for offering their service. Based on the perception and the

expectation of the people, they will be designing and formulating their brokerage plan and operations

to get the maximum exposure and hence attract more clients.

ABOUT THE STOCK MARKET

Stock market refers to both the physical location for buying and selling (trading stocks) as well as

the overall activities of market within a country.

In India the two stock exchanges are NSE (National Stock exchange) and BSE

(Bombay Stock Exchange). It is possible to buy and sell stock through the

stock exchange by having the trading account in any of the exchanges.

The exchange also provides all the information regarding the market if

one requires. Stock market trading closely follows the economy of a

country. Hence are susceptible to market risk and return. Hence, to keep

investments safe, savvy investors track various economic indices, stock trading information,

and stock market trends.

The trading can be done via broker or the online service.

Online StockTrading is becoming the most popular way to trade stocks because of computers. No

longer do we have to call a broker and pay high commissions to buy

or sell a stock. With just a few clicks of the mouse we are in total control of our investments.

With online brokerages competing for your business, commission prices are

at levels that are easily affordable. Access to information, known only to stockbrokers a few

years ago, is now at our finger tips.


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Broker: While trading can be done online conveniently, many people are not computer literate and

rather dont have the necessary infrastructure (computer, internet connection) to carry on the trade.

They would also not like to take the burden of researching about the company, doing the transaction,

keep the tracking, etc. For this purpose, they prefer to go via the broker way. Brokers carry out the

trade on behalf of the investor. He in turn charges some commission above the transaction charge

and tax. He also provides regular information, updates, recommendation to his clients for their

reference. Different broker compete for the client on the basis of the services offered, commission

charged and the level of customer satisfaction they can provide.


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METHODLOGY

MANAGEMENT-RESEARCH QUESTION HIERARCHY

Research Objective

The research objective is to find the view of the Nirma student and faculty about investment and

their investment behavior. This would help in getting the idea for planning the brokerage structurefor them.

Management Dilemma

How to prepare a comprehensive program for students and faculties of Nirma University.

Management Question

The optimal brokerage to be charged.

How much revenue and profit will come out from the plan.

The level of customer service to be provided for complete customer satisfaction.

Research Question

Conducting a research to gather initial information about the perception and interests of people in

stocks and trading. The management of Kavery firm will then build their brokerage and the service

program keeping this as basis.

Investigative question

The sample students and faculties will be asked relevant question pertaining to their view on stock

market and the kind of brokerage service they would want them to serve. They will also be inquired

about the past experiences if any. The questions are also framed in such a way so that the factor


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tempting the people to invest in stock can be found to find the prospective customer and. Based on

that, an analytical report will be prepared.


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QUESTIONNAIRE FORMATION (Measurement Questions)

Measurement question are the questions participants must answer if the researcher is to gather the

needed information and resolve the management question. The questions had to be framed keeping

in view the research objective and also the behavioral aspects of a questionnaire.

The questionnaire should have the relevant questions pertaining to the research topic which would

best get the information out of the people being surveyed. Further the question has to be of all types,

not being confined to any one particular type of questions.

In our questionnaire, we have tried to include the questions from all the aspect. The questionnaire

consists of personal questions, checklist, dichotomous question, leading question, ranking question,

etc. Care has also been taken to see that the questions are structured and does not have any inherent

problem. The question should not be double barreled, i.e. asking two questions in a single question.

Question should not have the order bias which leads to primary effect (first alternative) or the

recency effect (last alternative).

Keeping all these things in mind, we framed the question for the survey. The questions are framed to

address the following objective:

Amount to invest

Willingness to invest

Experience with trading brokers

Their expectation from the brokers

Knowledge of the market

Knowledge of the investment and trading

Frequency of trading

Source of Information

Factors they keep in mind while investing.

How does the family responsibility effect the investment?

Types of equity they prefer to invest in.

The different objective listed above small steps towards the large research objective. The different

questions that were asked to the participants are as follow:


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QUESTIONNAIRE

1. Do you invest in stock? Yes/no

2. If yes, then since when are you investing in stocks? (If No, then go to question no. 16 )

o 0-6 months

o 6-12 months

o 12-18 months

o > 18 months

3. Average amount of the money you invest in stocks every month

o < Rs. 5000

o 5000-10000

o 10000-20000

o >20000

4. Type of investor you are? Long term/Short term

5. Why do you prefer the long term / short term way:_____________________________

6. Mode of investment? Broker / Online

7. What is your source of information for making investment decision? (check all that apply)

o Newspaper/ Magazine

o Internet

o Recommendation from Brokers

o Television


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o Others

8. Which segment do you trade in? (Check all that apply)

o Equity

o Derivative

o Mutual fund

o Commodity

o Forex

9. Which sector do you invest the most in? (Check all that apply)

o Banking

o IT

o Manufacturing

o Oil

o Others

10. How much return of investment do you expect? _________________

11. Brokerage charges that you are paying? ________________________

12. Are you satisfied with the current way of trading?

13. What aspects of your current trading method makes you feel comfortable

o Brokerage

o Information/ tips

Strongly AgreeStrongly Disagree

Somewhat

Satisfied

DisagreeAgree


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o Timeliness of response

o Others

14. What one thing you would like to change in your broker? _____________________

15. What extra services do you expect from your broker? __________________________

If no then ..

16. What are the factors that keep you away from making investment?

o Insufficient Disposable income

o Insufficient knowledge

o Fear of loosing money

o Ignorance

o Others

17. Are you willing to invest in stocks in near future?

18. What are your expectations from the preferable mode of investment? __________________

19 Name ___________________________

20 Age __________________________

NOT AT ALL MOST LIKELYUNDECIDED LIKELYNOT NOW


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21 Gender MALE / FEMALE

22 PROFESSION: ________________________

23 Educational Background B.E/ B.Com /Arts / Others

24 Work Experience (if any) (only for students)

o 0-6 months

o 6-12

o 12-24

o >24

25 No of years of Experience in teaching(For faculty) :

o 0-1

o 1-3

o >3

26 Monthly Income

o 0-15000

o 15000-25000

o 25000-40000

o >40000

27 No of dependents _________________


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PILOT TESTING

The survey is to find the knowledge and interest of the student in the stock to customize the

brokerage service accordingly. In order to collect primary data, we decided that we would go about

collecting surveys. Now, a survey is a set of structured questions in the form of a questionnaire

which is administered to the sample under study. We made a questionnaire and at the first instance

conducted a pilot study so as to find out the appropriateness of the questionnaire to a sample of 10

administered respondents who were the students of Nirma University.

The purpose of the sample testing is to identify and change the confusing and awkward questions. It

also saves a lot of time by giving the appropriate sample size for the research. Once we got the

response for our questionnaire, which the respondents did not found any difficulty while dealing

with the questionnaire then we preceded towards the actual filling up of the questionnaire.

The questionnaire was filled from the sample size of 125 student of Nirma University to carry furtherthe study for analysis.


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SAMPLING DESIGN

The basic idea of sampling is that by selecting some of the elements in a population, we

may draw conclusion about the entire population. This is done because of

lower cost

greater accuracy of result

greater speed of data collection

availability of population element

The four steps towards the sampling design are:

1. Identification of Target population: the target population needs to be

identified at the start of the sampling process. This is necessary because based

on this only, the questionnaire will be designed, the appropriate sampling

method will be chosen and survey conducted accordingly.

The target population for this project is People who are willing to invest in

Stocks through brokerage houses/firms. This is our target segment which

will be surveyed and their response will be analyzed.

2. What are the parameters of interest: this identifies what are the key

interpretations of the research that we intend to achieve at the end of survey.

These parameters in turn define or guide the questionnaire formation. For the

current research, the various parameter of interest are:

Amount to invest

Willingness to invest

Experience with trading brokers

Their expectation from the brokers

Knowledge of the market

Knowledge of the investment and trading


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The event that can trigger target population (new to trading) to invest.

Frequency of trading

Source of Information

Factors they keep in mind while investing. Role of peer pressure.

How does the family responsibility effect the investment?

Types of equity they prefer to invest in.

Type of traders (Long term and day traders).

3. What is the Sampling Frame: It is the list of the elements from which the sampleis actually drawn. Ideally, it is a complete and correct list of population

members only. It is the list from which the samples have to be chosen for the

survey. For the current project, the sampling Frame would be the student and

faculty list of the mba students to be obtained from the admin.

4. What is the appropriate sampling method: The sampling method is selected

based on the data collected and the type of survey. It is basically either a

probability or nonprobability sampling. With a probability sample, a researcher

can make probability-based confidence estimates of various parameters that

cannot be made with nonprobability sampling. For this survey, we have chosen

simple random sampling, which is the purest form of probability sampling. In

this, each population element has an equal chance of selection.

5. What sample size is needed: The sample size was calculated based on the pilot

testing. We chose the sample size to be 125 which would give us enough data to

analyze and interpret and the same time will not be too time consuming or

difficult to manage.


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1

We decided to go for the survey method and not the observation method for our research as

we thought that this method has an edge over the observation method and would give us

accurate and quantifiable data upon which we can administer some quantitative techniques

to arrive at a particular outcome for the problem. We would like to mention that although

initially we had thought that it would be very difficult to convince people about filling up

the questionnaire but finally we made through without much of a hassle. People were ready

to share the data with us which made our job of conducting survey somewhat easy. Further

they did not find any problem with our questionnaire, its wording or the type of question.


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ANALYSIS

DATA PREPARATION

The data obtained via the survey is inserted into an excel sheet so that analysis can be done

effectively. Then various information was compared in groups to see the effect of one data

onto the other. For example, the effect of age on the type and amount of investment, gender

effect on the inclination to invest, etc. These data were analyzed from various angles. The

data are represented via various graphs, tables, etc.

DATA ANALYSIS

Various analyses have been done to verify the various hypotheses. These analyses have

been represented in the graphical form as follow:

First we see the various parameters on which the investment pattern or behavior

depends. These patterns were observed via the survey on the students and teachers and are

represented as follow.

1. DEPENDENCE ON AGE

The investment habit can depend on many factors. On of the factor we considered was the

age. We tested how the number of people investing in stocks varies with the age. The

response received was as follow.

Most of the people investing are between the ages 23-25 years. The students and teachers

between the age 25- 47 are interested in investing with no negative response. The negative

response starts after the age of 48, which means that after a particular age, they tend to play

safe and invest less in the stocks.


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0

5

10

15

20

25

21 22 23 24 25 33 37 45 48 50 51 55 58

Age

Freque

ncy

YesNo

0

10

20

30

40

50

60

70

80

20-30 31-40 41-50 51-60

Age

Frequenc

yes

no

2. DEPENDENCE ON GENDER

Next we see the effect of the gender on the investment habit. It is widely believed that

women pay less attention to the finance aspect. But here the situation was not so. From the

graph we see that female, though gave relatively low positive response, were very much

investing into the stocks.


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Yes, Female

Yes, male

No, Female

No, male

0

10

20

30

40

50

60

Female male

Frequenc

Yes

No

The ratio of female investing in stock is 27% compared to 37% by the male. Hence there is

not much difference in the perception on the gender basis.

3. DEPENDENCE ON THE EDUCATION

The level and type of education plays a major role in the investment habit. Although mostof the students surveyed were BE, a fair amount of other stream students were also

surveyed. Most of the BE students were investing in the stock. The percentage of BE

students investing in stock is more than that of other streams, including that of BCom,

which is rather surprising as Bcoms are generally considered to be more interested

towards stocks.

Female

Yes

27%

No

73%

Yes

No

male

Yes

37%

No

63%

Yes

No


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0

5

10

15

20

25

30

35

Arts BE Bcom Others

Education Background

Frequenc

y

Yes

No

4. DEPENDENCE ON WORK EXPERIENCE

People with prior work experience are generally more inclined towards investing compared

to fresh graduate. As seen in the graph, student with no work experience are comparatively

very less inclined towards investing. It increases as the work-ex increases from 12 months

onwards.

0

10

20

30

40

50

60

0 0-12 12 - -18 >18

Work EX

F

requency

Yes

NO


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5. DEPENDENCE OF AGE ON THE TYPE OF INVESTMENT

There are mainly two types of investors namely, short term and long term. Normally people

tend to go for long term because of better return expectation. For all the age groups, the

number of people investing in long term is more than the short term, as can be seen from

the graph.

0

1

2

3

4

5

6

7

8

9

23 24 25 33 37 45 51

Age

TypeofInve

stment

Short Term

Long Term

Now we see the different aspect of broker which affects the customers.

First we see the various reasons why the people surveyed who said No said so. It was due

to combination of many reasons. These are described in the diagram below.

We see that the major reason for not investing in the stock market is the insufficient

knowledge followed by the ignorance. Lack of fund has a small percentage of contribution

towards this behavior. Hence, to attract the new customer, they will have to be properly

guided and made aware of the benefit of investment. The will need to be given proper

information and knowledge about the stock trading.


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ignorance 31%

insufficient

disposable

income 13%

insuffiecient

knowledge 48%

other 8% ignorance

insufficient disposable

income

insuffiecient knowledge

other

Reason for Not Investing

Further the interest level of these potential customers is measured. Most of them are willing

to start investing provided they are guided properly as shown by the above graph. We find

the percentage of people willing to invest in near future and get the following graph.

likely, 42, 50%

most likely, 11,13%

not now, 13,

15%

not at all, 1, 1%

undecided, 18,

21%

likely

most likely

not now

not at all

undecided

Willingness to Invest


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We see from the graph that 13% of the surveyed people are ready to invest. Further 50%

more are inclined towards investing which is a good indication.

This percentage can be increased by making them aware of the benefit. Also the existing

potential customer can be tapped by attractive brokerage plan and quality service.

Now we see the current scenario and the changes people want.

We see that what are the aspects people attach with their broker, what are the

shortcomings of the current system and the changes they want. We also measure the

satisfaction level of customer from the current brokerage plan.

brokerage 29

others 6

response 1

low brokerage 5

response 10

staff behaviour 3

brokerage 10

phone responses

7

tips 6

0 10 20 30 40

1

currenttrading

change

re

quired

Extra

service

No. of observation

tips

phone responses

brokerage

staff behaviour

response

low brokerage

response

others

brokerage

Services Expected


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First we see the aspects of current trading method. We see that brokerage is the most

important aspect for the people who are investing currently. They give the maximum

importance to this feature of broker. This is followed by other aspects which include time

to response, information, etc.

When asked what one thing they would want to change in their broker, majority voted for

the better response quality from the broker. It was considered as the most important thing

requiring change. It was followed by the reduction in brokerage and the up gradation in

staff behavior.

When inquired about the extra service they would like to have from their broker, most of

them responded with reduction in brokerage. Hence it seems that the brokerage is the most

important aspect that is looked and analyzed by clients for choosing the broker. Other extra

service wanted by them included phone response and the regular tips.

Having established the fact that brokerage is the most important parameter for the broker,

we measure the satisfaction level of the existing customer with respect to the brokerage

being charge.

We draw the graph of two slabs of brokerage being charged, 0.5% and 0.75%.

.75 Brokerage

Dissatisfied

60%

satisfied

40% Dissatisfied

satisfied


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At the 0.75% brokerage level, we see that 60% of people are dissatisfied while only 40% of

people are satisfied. This projects a very grave picture as any competitor offering less

brokerage will be able to attract a major chunk of this 60% people.

.5 Brokerage

Dissatisfied

10%

satisfied

90%

Dissatisfied

satisfied

When seen for the 0.5% brokerage, we see that almost 90 of people are satisfied with the

brokerage plan while only 10% of people are dissatisfied. This shows that while people are

comfortable paying brokerage upto 0.5%, anything above that turns them off and leads to

dissatisfaction. Hence any new brokerage plan should take this aspect into consideration

and design the plan accordingly.


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HYPOTHESIS MAKING AND TESTING

Once we got all the insight into the investing pattern and behavior of the students and

teacher, their perception, their expectation, we proceed towards the hypothesis formation.

We form various hypotheses and then do the relevant test to either accept or reject them.

The hypothesis formed will help us in identifying the various important parameters to be

kept in mind.

The first hypothesis we form is

Ho1: There is No relationship between the Gender and the Investment in the

stock market.

Ha1: There exist a relationship between the gender and the investment.

This hypothesis tests the effect of gender on the investment habit. To test it, we apply the

chi square test to accept or reject the same. To perform the chi square test, we take the help

of SPSS tool. The data obtained from the survey is fed in the SPSS and the corresponding

chi square test is performed. The output obtained is as follow.

Gender Vs Investment

Count

Invest Total

Yes No Yes

Gender Male 47 28 75

Female 37 14 51

Total 84 42 126


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Chi-Square Tests

We see that the value of P is 0.168, which is greater than alpha value of 0.05. It means the

null hypothesis is accepted which implies that there is no significant relationship between

the gender and investment. This was also seen in the graph where 27% of female responded

positively to investing compared to 37% by male.

Second Hypothesis

Ho2 : There is no relationship between the Education and the Investment in the

stock Market.

Ha2 : There exists a relationship between the education and the investment.

This hypothesis tests the effect of the level and type of education on the investment habit.The SPSS tool gives the following result for the same.

Count

Value df

Asymp.Sig. (2-

sided)

ExactSig. (2-

sided)

Exact Sig.

(1-sided)

Pearson Chi-

Square1.334 1 .248

Continuity

Correction(a).926 1 .336

Likelihood Ratio 1.351 1 .245

Fisher's Exact Test .336 .168

Linear-by-LinearAssociation

1.324 1 .250

N of Valid Cases 126


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Invest Total

yes no yes

Education BE 33 19 52B Com 18 8 26

Arts 14 0 14

Others 19 15 34Total 84 42 126

Chi-Square Tests

Value df

Asymp.

Sig. (2-

sided)

Pearson Chi-Square

9.097 3 .028

Likelihood Ratio 13.372 3 .004

Linear-by-Linear

Association.023 1 .880

N of Valid Cases126

The p value comes out to be 0.028 which is less than the value of alpha value of 0.05.

Hence the null hypothesis is rejected. It implies that there exists a significant relationship

between the type of education and the investment done by them.

Third Hypothesis.

Ho3 : There is no relationship between the profession and the interest in

investment.

Ha3 : There exists a significant relationship between the profession and the

investment habit.

This hypothesis tests if teachers tend to invest more or is it the students or there is no

relationship between the two. The result obtained from the SPSS is as follow.

Profession * Invest Cross tabulation

Count


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Invest Total

Yes no Yes

profession Student 68 36 104Teacher 16 6 22

Total 84 42 126

Chi-Square Tests

The P value comes out to be 0.507 which is more than the alpha value of .05. Hence the

null hypothesis is accepted. It means that there dont exist any significant relationship

between the profession and the interest in investment. Here both the students and the

teachers invest with same interest.

Fourth Hypothesis.

Ho4 :There is no relationship between the brokerage and the satisfaction level.

Ha4 : There is a significant relationship between the brokerage and the

satisfaction level.

This hypothesis tests the effect of the brokerage on the satisfaction level of the clients. This

would help the broker in setting its brokerage at the optimum level. The output obtained

from the SPSS is as follow.

Value df

Asymp.

Sig. (2-

sided)

Exact

Sig. (2-

sided)

Exact Sig.

(1-sided)

Pearson Chi-

Square .441 1 .507

Continuity

Correction(a).172 1 .678

Likelihood Ratio .453 1 .501

Fisher's Exact Test .622 .345

Linear-by-Linear

Association.437 1 .509

N of Valid Cases 126


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Brokerage* Satisfaction Cross tabulation

Count

Satisfaction Total

1 2 3 4 1

Brokerage .50 6 18 7 0 31.75 0 0 0 11 11

Total 6 18 7 11 42

Chi-Square Tests

Value df

Asymp.

Sig. (2-

sided)

Pearson Chi-

Square42.000 3 .000

Likelihood Ratio 48.303 3 .000N of Valid Cases 42

The p value comes out to be 0 which is less than the alpha value of 0.05. Hence the null

hypothesis is rejected which implies that there exists a significant relationship between the

brokerage being charged and the satisfaction of the customer. This was also seen with the

help of the graphs where the percentage of satisfied people was compared with those of

dissatisfied.


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RECOMMENDATIONS

Based on the above analysis and the hypothesis testing, we can infer the following points.

1. The client is very sensitive about the brokerage. It would not like to give more than05% and as the brokerage increase, the dissatisfaction level increases. Most of the

people surveyed stated low brokerage as the one thing they would like to change in

their current broker. This aspect also came in the list of extra services wanted.

Hence brokerage has to be planned very judiciously.

2. The response time to the customer complaints has a major role towards customer

expectation of a good broker. They want a less response time along with extra

service of telephonic response, something which the current broker is not giving.

This could act as a differentiating factor for the broker.

3. Another differentiating aspect of the broker is the information/tips which he

provides to the customer. The broker must be ready to pass on the vital information

to the customer. This would attract the customer.


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4. People are willing to start investing who are currently not investing. Some of the

major barriers to investing are the lack of knowledge and ignorance. The broker

must handle this aspect to expand its customer base.

5. There isnt much difference in the investment behavior on the basis of gender or the

profession. But is do changes with age and work experience as shown in the graph.

Further, the type of education also affects the investment pattern.

Hence Kavery Trading should keep its brokerage as close to 0.5% as possible. It should lay

special emphasis on the response time and knowledge transfer. It need not design separate

plan for male and female as there is no significant difference in the investment pattern.

TOOLS AND TECHNIQUE USED:

For the data analysis we have used various techniques and tools which primarily included

Microsoft Excel, Chi Square test using SPSS. This tool facilitates data analysis in mostconvenient way and once the data is entered you just need to mention which test to run,

analysis and graphs are plotted accordingly. We have also use pie chart, bar graphs and line

charts for data representation with the help of Microsoft Excel.

CONCLUSION

The survey and subsequent analysis report will be highly useful to the firm in designing

their strategies and implementing them. The research will facilitate the value based

information about prospects (in terms of students and faculty). The survey will help the

firm to build friendly and effective relationship and to nourish them. It will also help them


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to gather information on how they can customize their services according to user

requirement. Lastly, it will aid them in increasing their customer base.

There will be some inherent limitation of this research. One being limited sample size;

even among which many may not be willing to respond on theses financial matters.

Although due care will be taken to include varied samples, it may not represent the true

picture of the University as a whole.

REFERENCES

Book References:

o Donal R Cooper, Pamela S Schindler

Internet References:

www.wikipedia.com

www.google.co.in

www.findarticles.com

www.rediffmail.com


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money.netscape.cnn.com

www.dalalstreetjournal.com

India- infoline.com

Indiabulls.com

Icicidirect.com

CODE BOOK


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Variable

Number

Question

Number

Description Code Variable Name

1 Investing in stock INVEST

1a Yes 0

1b No 1

2 Time since investing in stocks TIME_INV

2a 0-6 months 1

2b 6-12 months 2

2c 12-18 months 3

2d >18 months 4

3 Money invested in stock MON_INV

3a < Rs. 5000 1

3b 5000-10000 2

3c 10000-20000 3

3d >20000 4

4 4 Type of investor TYPE_INV

4a Long term 0

4b Short term 1

6 Mode of investment MODE_INV

6a Online 0

6b Broker 17 Source of information SRC_INF

7a Newspaper 1

7b Internet 2

7c Recommendation from Brokers 3

7d Others 4

8 Segment of investment SEG_INV

8a Equity 1

8b Derivative 2

8c IPO 3

8d Mutual funds 4

9 Sector of investment SEG_INV9a IT 1

9b Oil 2

9c Manufacturing 3

9d Banking 4

9e Others 5

10 How much ROI is expected ROI_EXP

10a 10% 1

10b 15% 2

10c 20% 3

11 Brokerage Charge you are

paying

BROK_CHRG

11a 0.5% 1

11b 0.6% 2

11c 0.75% 3

12 satisfied with the current way of

trading

SAT_TRAD

12a Strongly Agree 1

12b Agree 2

12c Somewhat satisfied 3

12d Disagree 4

12e Strongly Disagree 5

13 Aspects of current trading COMF


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