research & analysis on the evolving smart home...the premier connected home conference may 13-15,...
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SMARTENERGYSUMMIT
© Parks Associates. The data, analyses, & conclusions in this document belong to Parks Associates.
Examines the expanding market for energy solutions
ReseaRch & analysis on the evolving smaRt home —New Energy Solutions, Connected Appliances, & Security—
www.parksassociates.com
ContaCt Holly Sprague @hollywsprague [email protected] 720.987.6614
February 17-19, 2014www.SES2014.comFour Seasons Hotel
Austin, TXENGAGING THE CONSUMERENGAGING THE CONSUMER
ReseaRch & analysis on the evolving smaRt home —New Energy Solutions, Connected Appliances, & Security—
FEB 18–10:00 am FEB 18–12:15 Pm FEB 18–4:45 Pm FEB 19–9:45 am FEB 19–12:15 Pm
“From Push to Pull: How Nest is Redefining Energy Services”
“Partner or Compete: Utility Decisions on Home Energy Management”
Stuart Lombard, President & CEO, ecobee
Bill Horrocks, VP, Product Management—Xfinity Home, Comcast
“Leveraging New Approaches & New Technology in Address-ing Utility Challenges”
Deborah Kimberly, VP of Distributed Energy Services, Austin Energy
Erik Charlton, VP, Business, Nest
Kevin Meagher, VP & GM, Smart Home, Lowe’s
“The API Economy: The Impact to Consumers & Energy Management”
“Connected Homes Power Energy Management“
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ExECutivE & ANAlySt iNtErviEwS:
Connected appliances26% of U.S. broadband households planned to purchase a smart thermostat during the 2013 holiday season.
roughly 50% of U.S. broadband house-holds own a programmable thermostat; 11% have a thermostat that can connect to the Internet.
42% of U.S. broadband households rate monitoring their air conditioner as highly appealing; 28% rate monitoring their dishwasher highly appealing.
Consumers want to use connectivity to help troubleshoot problems with their refrigerator; 44% of U.S. broadband house-holds found this feature highly appealing.
smart HomeApproximately 66% of all U.S. broadband households find a smart home bundled package appealing. Home management is the most appealing bundle, including safety alerts, remote home monitoring, and remote management of the home’s thermostat.
roughly 7% of all U.S. broadband households own smart lighting.
in 2017, more than 11 million U.S. broadband house-holds will have some type of smart home controller.
Among u.S. broadband households, 56% would buy door/window sensors, 53% would buy door locks, & 44% would purchase lighting controls modules, provided they could control these devices using a PC, phone, or tablet.
Nearly 50% of U.S. broadband households would prefer to have smart home equipment professionally installed.
Nearly 40% of U.S. broadband house-holds are interested in energy manage-ment products, but the majority are interested in energy offerings bundled with other smart home solutions.
when surveyed on potential elec-tricity plans, fewer than 20% of U.S. broadband households chose a vari-able rate plan over a fixed rate plan in the absence of additional incentives.
interest in a time-of-use (TOU) tariff plan increases from 12% to 48% of house-holds when it includes a “no risk” trial period.
security25% of U.S. broadband households have an electronic security system in use—of these, 65% (16 million) are monitored.
total revenues for U.S. residential security, including equipment and monitoring, will exceed $10 billion in 2014 and reach $13 billion by 2017.
the u.S. has approximately 13,000 dealers who sell and install security systems; 86% of them now offer some smart home component options.
Energy43-62% of broadband households would purchase a thermostat necessary to enroll in a demand response program if offered a $25-$75 rebate.
Cite Parks Associates when using any information from this document.
REsEaRCH HigHligHts
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New research & interactive discussions on business strategies and new energy services
© Parks Associates. All data, analyses, and conclusions in this document belong to Parks Associ-ates. Please cite Parks Associates when using any information from this document.
International Research & Analysis on the Evolving Smart Home—New Energy Solutions, Connected Appliances, & Security
rESEArCH AvAilAblE
FrEE rESOurCES
industry webcasts—No Fees “Supporting the Connected Home: Preventing the internet Of broken things”
Thursday, FEB 20th 1Pm cT (11 a.m. PT)
Sponsored by Support.com REgistERwww.parksassociates.com/internet-of-things
“utility Decisions on Home Energy Management”
Sponsored by Lowe’s DownloaD toDay
www.parksassociates.com/utility-webcast
NewslettersSign up for the Smart Energy Insights newsletter & more at www.parksassociates.com/newsletter
Consumer researchSurveys & Analysis of U.S. Broadband Households
360 View: American Energy & U.S. Broadband Households
Expanding the Base: From Security to Smart Home
industry reportsMarket Trends, Player Profiles, & Forecasts
The New Face of Home Security
Connected Home Systems: Smart Home Central Controllers & Platforms
Leveraging the Cloud for Home Management
Leveraging Partnerships to Deliver Home Energy Management
whitepapersOutlook for the Smart Home in western Europewww.parksassociates.com/smarthome-europe
More Free whitepaperswww.parksassociates.com/whitepapers
PerspectiveS
Access and Entertainment
Advertising and Apps
Connected Home Systems and Controls
Connected CE and Platforms Digital Health
Digital Media and Content Distribution
Digital Home Support Services
Home Energy Management
Mobile and Portable
extends left & right and fade
HOME
RESEARCH COVERAGE
ANALYSTS
ARTICLES
EVENTS
CONTACT
RESOURCES
SearchParks Perspectives Analyst Blog
Food Network is Cooking up a new Recipe for OTT by John Barrett | Nov. 5, 2012
Sample text using other blog information. When it comes to over-the-top content, and believe that content owners who don’t take full advantage of the opportunity to get their wares in front of consumers stand to—eventually—lose out to those who do...
I’ve long maintained that nature abhors a vacuum when it comes to over-the-top content, and believe that content owners who don’t take full advantage of the opportunity to get their wares in front of consumers stand to-eventually-lose out to those who do.
Want a sure recipe to lose audience, especially younger viewers? Hide content behind a pay wall, ignore OTT, and watch your audience dissolve… especially your audience in the 18- to 35-year-old segment.
One content owner who isn’t playing wallflower at the OTT dance is Food Network. On the linear TV side, the cable network offers viewers a steady diet of cooking shows, travel shows tied to food and reality TV with food and cooking at the core. But FN also has dabbled online, going to YouTube in search of its Next Food Network Star, and even a foodie comedy (that’s actually solid) called Fodder.
Now, according to reports, Food Network is talking to YouTube about a new professional channel that would include exclusive content, in addition to supplementary content to its cable component. That’s right, YouTube.
Food Network execs expect the production costs to be lower than those for their liner channel—significantly lower-they told GigaOm.
But, the benefits could be significant as well as they maintain contact with a vital segment of the audience.
To paraphrase a (very) over-used phrase: If you stream it they will watch.
TAGS: Consumer Analytics, Research, Content
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ToM kERBER
Director, research, home controls & energy
Connected Home Systems and Services, Home Energy Management, Smart Home, Big Data, the Internet of Thingswww.parksassociates.com/staff/tom-kerber
JoHN BARRETT
Director, consumer Analytics
International and U.S. Consumer Research, Consumer Analyticswww. parksassociates.com/staff/john-barrett
MAIA HINkLE
research Analyst
Connected Home Systems and Services, Home Energy Management, Smart Home, Big Data, the Internet of Thingswww. parksassociates.com/staff/maia-hinkle
Media ContactContact Holly Sprague to request an interview with Parks Associates analysts or to inquire about specific research data.
720.987.6614 | [email protected] Twitter: @hollywsprague
Contact uswww.parksassociates.com | 972.490.1113Blog: www.parksperspectives.comTwitter: @ParksAssociates; @SmartEnergySmt
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