Connected Home Entertainment

Bill Rose

President

WJR Consulting Inc.

Myths, Hype and Reality

Connected Entertainment – Two Perspectives

Consumers & The CE Industry

A Brief History of Successful CE Products

Radio

TV

Transistor Radio

Walkman

VCR

Cable Ready TV

CD

DVD

What Is A Home Entertainment Network?

It is NOT a PRODUCT

It is NOT an APPLICATION

It IS a FEATURE

Connected Entertainment Is Not Home Networking

Customer

Retail Buyer

Aisle

Salespeople

Merchandizing

Product Life

Cost of Returns

Consumer Expectations

More Differences Than Similarities

Consumer Expectations

Wired or Wireless Simple, Reliable connections Instant Gratification: 15 minute rule Full resolution: SD today, HD tomorrow Coverage: Everywhere – No Excuses Premium content Security

In short: Connectivity plus everything their CE products give them today

CE Industry NeedsIn room connectivityIn room connectivity Multi-room connectivity

Agreed upon Standards

Mass Market Sales Channel

Compelling applications

3 Main Benefits

Reduce wire and connector proliferation, expense, confusion

Enable features not otherwise available or understandable

Share device resources

In-Room Connectivity

The Contenders:Ethernet vs. 1394

Prediction

1394 wins the A/V connector if it achieves Mass-Market penetration for entertainment before Ethernet delivers reliable and simple to use connectivity and a solution for Ethernet CP / DRM is accepted

CE Industry Needs

In room connectivity

Multi-room connectivity Agreed upon Standards Mass Market Sales Channel Compelling applications

Internet Connection

1394

Wireless

1394100

Base-T

Media Server

STB

DVD

Adapter

Multi-room Connectivity Requires No-New-Wires

Channel, Channel, Channel “No Assembly Required” A/V aisle won’t sell CAT5 or

solutions from other departments Connectivity is a feature Education is expensive

And so is wiring

No-New-Wires: Which Ones?

Wireless – WiFi set the table but can’t serve the main course

Coax – The Entertainment Connector

PLC – maybe HomePlugTM v2.0

Phone - DOA

CE Industry Needs

In room connectivityMulti-room connectivity

Agreed upon StandardsMass Market Sales ChannelCompelling applications

Standards: The Consumer View PHY/MAC – The connector is the Standard Discovery and Addressing – Easy install Media Formats – Ease of use Command & Control – Remote Control QoS – Reliability Copy Protection/DRM – Content availability,

ease of use, … Network Management – Customer support

(Huh?)

The Consumer Electronics Association

Helping to Plugthe Holes

CEA Connected Entertainment Initiatives R7.5 WG8, WG1

WG8: CEA 2007 – QoS over IP/Ethernet WG1: CEA 2005 – Network Adapter to connect 1394

(61883 streams) to Ethernet WG3: CEA 931B – Man-Machine Interface WG4: IP browser based interface

R7.6 CEA 2008 – Digital Entertainment Network: IP over

Ethernet (Separating 2008 into Architecture plus interfaces)

Possible New Interfaces: 1394, wireless

CEA, Wireless and UPnP

R7.7 WG1 Wireless Networking: Mapping Apps to

Wireless HN solutions New Work: Standardized Specs

UPnP v1.0 Referenced in CEA Standards CEA 2008 (DENi – Entertainment over home

IP networks) R7.4 / CEA 851 (IP over 1394 backbone) Draft CEA 2005 – A/V Adapter

Other Initiatives With CEA Member Support

Content Protection/DRM – PERM, SmartRightTM, DTCP, others

IP over 1394 Isochronous channel

Isochronous Ethernet

Digital Home Working Group

UPnP

CE Industry Needs

In room connectivity Multi-room connectivity Agreed upon Standards Mass Market Sales Channel

Compelling applications

Applications Drive Sales

Media Server drives HN drives DTV drives Server

A/V Service Providers DSS – Levels the playing field MSO – Moving to retail Both provide messaging

WEB Services Adds BB to the mix, drives convergence Requires integrated networks for many services

Web Services and Consumer’s Electronics

Nearly invisible Web Services

Consumer sees or uses directly

Browser based interfaces, information augmentation

Purchasing goods & content

Gaming

Etc.

Completely Invisible Web Services

Automatic Purchasing and Billing

Service Bundling – 1 phone / 3 connections

Network & configuration management, firmware updates, security, etc.

Drivers for Web Services: Inside the home

Entertainment

Convenience

$ Savings

Drivers for Web Services: Beyond the home

$$, $$, $$

2 Basic Approaches

1. Existing Services Transferred RevenueTransferred Revenue

Ex: Telephony Ex: Telephony

2. New services New revenue generationNew revenue generation

Ex: GoogleEx: Google

MYTH

Bandwidth can fix everything

Corollary: “Give me a big enough lever and I will move the world”

FACT: Both are true in theory, not implementation

Wireless will always be bandwidth challenged

Bandwidth is like processing speed and memory – more is never enough

QoS, Guarantees are a must!!

MYTH

There will be a single unified home network

FACT: Ignores buying habits and market forces People buy products one or two at a time for a

single purpose No-new-wires will drive whole-home solutions A/V and PC devices have different connectivity

needs Commoditization of PC networks will keep them

separate for the next few years To become unified

QoS and CP / DRM issues must be solved Costs for entertainment connectivity must reach

parity with PC networks

The WiFi Highway Versus High Speed Rail

How to move lots of freight, fast, “When it absolutely, positively has to get there on time”

The Wireless Highway – CSMA/CA

802.11 Throughput Analysis

WiFi - Throughput Analysis

Technology Raw Through

put

Ideal TCP payload

throughput

11b 11 Mbps 5.6 Mbps

11a 54 Mbps 27.3 Mbps

11g, no protection 54 Mbps 29.0 Mbps

11g, CTS-to-self protection

54 Mbps 13.4 Mbps

11g, RTS/CTS protection

54 Mbps 8.9 Mbps

Real World application

payload – est.

1-2 Mbps

4-10 Mbps

4-12 Mbps

4-8 Mbps

3-6 Mbps

The TDMA RAILROAD

Time Division Multiple Access (TDMA)

Support for Isochronous streams, asynchronous IP/data

Improved bandwidth guarantees

Determinant latency, jitter

Enables improved RF performance (distance/throughput)

Advantages

TDMA Wireless Networks

Hiperlan2

802.15.3

802.15.3a (UWB)

Magis Networks’ AIR5TM

Example:Magis Networks’ AIR5

Designed for Entertainment networks TDMA MAC – Guaranteed QoS 10 msec guaranteed delay/jitter PER: 10-10 after FEC Security – 3DES, public and private key

exchange Whole-home HDTV throughput

>30 Mbps / 3000 sq ft home

Magis AIR5TM

Simultaneous TCP/IP, video, audio802.11a phy - Coexists with 802.11

Power and Frequency agileAdjacent Channel UtilizationStrong CE supportAIR5 SIG created to standardize

Conclusions

1.1. Guaranteed payloadGuaranteed payload delivered to the application layerapplication layer, at the point-of-usepoint-of-use is the only measurement that counts. Everything else is hype!Everything else is hype!

Conclusions

2.2. Think “Top Down”:Think “Top Down”:Consumer Consumer →→ Channel Channel →→ Product Product →→ Feature Feature →→ Technology Technology

Bill Rose

President, WJR Consulting Inc.

(860) 313-8098 (Office)

(860) 704-8098 (Mobile)

WJR74@AOL.COM

For the interconnected lifestyle

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For the interconnected lifestyle