[Report] Snapshot of Digital India 2013

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Here is a report on the Snapshot of Digital India 2013 compiled by Ethinos Digital Marketing:

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<p>Snapshot of Digital India</p> <p>Snapshot of Digital India August 2013</p> <p>Snapshot ofDigital India</p> <p>August 2013</p> <p>Snapshot of Digital India August 2013</p> <p>31 million</p> <p>30 million</p> <p>29 million </p> <p>30 million</p> <p>30 million</p> <p>934.09 million</p> <p>890 million</p> <p>892.02 million</p> <p>861.66 million</p> <p>867 million</p> <p>Aug 12</p> <p>Nov 12</p> <p>Feb 13</p> <p>Apr 13</p> <p>Aug 13</p> <p>Aug 12</p> <p>Nov 12</p> <p>Feb 13</p> <p>Apr 13</p> <p>Aug 13</p> <p>Connectivity</p> <p>LANDLINECONNECTIONS</p> <p>MOBILECONNECTIONS</p> <p>Snapshot of Digital India August 2013</p> <p>123 million</p> <p>137 million</p> <p>150 million</p> <p>168 million</p> <p>200 million</p> <p>14.82 million</p> <p>15.08 million</p> <p>15 million</p> <p>15 million</p> <p>15.2 million</p> <p>70 million</p> <p>78.7 million</p> <p>87.1 million</p> <p>87 million</p> <p>90 million</p> <p>Aug 12</p> <p>Nov 12</p> <p>Feb 13</p> <p>Apr 13</p> <p>Aug 13</p> <p>Aug 12</p> <p>Nov 12</p> <p>Feb 13</p> <p>Apr 13</p> <p>Aug 13</p> <p>Aug 12</p> <p>Nov 12</p> <p>Feb 13</p> <p>Apr 13</p> <p>Aug 13</p> <p>INTERNET CONNECTIONS</p> <p>BROADBANDCONNECTIONS</p> <p>INTERNET THROUGH MOBILE</p> <p>Connectivity</p> <p>Snapshot of Digital India August 2013</p> <p>75%</p> <p>17.3%</p> <p>3.2%2.9%</p> <p>1.0%</p> <p>0.6%</p> <p>30.4%</p> <p>13.1%</p> <p>5.1%</p> <p>4.7%4.2</p> <p>42.4%</p> <p>By Operating System</p> <p>By Brand</p> <p>Global Smartphone Market Shares</p> <p>Others</p> <p>Snapshot of Digital India August 2013</p> <p>90% </p> <p>10%Others </p> <p>32.7%</p> <p>18.8%</p> <p>10.9%</p> <p>5.9%</p> <p>5.9%</p> <p>By Operating System</p> <p>By Brand</p> <p>Others</p> <p>Indian Smartphone Market Shares</p> <p>Snapshot of Digital India August 2013</p> <p>By </p> <p>Op</p> <p>erat</p> <p>ing </p> <p>Syst</p> <p>em</p> <p>By </p> <p>Bra</p> <p>nd</p> <p>28.3%</p> <p>67.0%</p> <p>4.5%</p> <p>0.2%</p> <p>35.50%</p> <p>23.50%</p> <p>21.40%</p> <p>3.60% </p> <p>2.70%</p> <p>1.70%1.50%</p> <p>Global Tablet Market Shares</p> <p>3.90%</p> <p>2.30%</p> <p>Others3.90%</p> <p>White box </p> <p>Snapshot of Digital India August 2013</p> <p>15.3%</p> <p>12.3%</p> <p>11.7%</p> <p>88%</p> <p>10%</p> <p>1%</p> <p>1%</p> <p>60.7%Others</p> <p>By </p> <p>Op</p> <p>erat</p> <p>ing </p> <p>Syst</p> <p>em</p> <p>By </p> <p>Bra</p> <p>nd</p> <p>Indian Tablet Market Shares</p> <p>Snapshot of Digital India August 2013</p> <p>Other Smartphone and Tablet Statistics</p> <p>Snapshot of Digital India August 2013</p> <p>Snapshot of Digital India August 2013</p> <p>Social Mediausers in</p> <p>India</p> <p>114.8</p> <p>33</p> <p>20.12</p> <p>54</p> <p>20m</p> <p>8.12</p> <p>2.92</p> <p>14.6million</p> <p>million</p> <p>million</p> <p>million</p> <p>million</p> <p>million</p> <p>million</p> <p>million</p> <p>Snapshot of Digital India August 2013</p> <p>Projection for Social Media in India</p> <p>Snapshot of Digital India August 2013</p> <p>United States 57.16%</p> <p>Turkey50.85</p> <p>United Kingdom54.61%</p> <p>Brazil43.31%</p> <p>Mexico44.51%</p> <p>India7.11% </p> <p>France42.85%</p> <p>Penetration Percentages of </p> <p>Top 10 Countries</p> <p>Philippines36.82%</p> <p>Indonesia26.09%</p> <p>Italy42.73%</p> <p>Snapshot of Digital India August 2013</p> <p>Penetration Percentages of </p> <p>Top 10 Countries</p> <p>Indonesia44.20%</p> <p>Saudi Arabia41.66%</p> <p>Singapore34.74%</p> <p>US34.48%</p> <p>Russia33.41%</p> <p>Australia28.53%</p> <p>France26.40%</p> <p>Malaysia23.57% Argentina</p> <p>22.62%</p> <p>Philippines 21.18%</p> <p>Mexico16.16%</p> <p>Thailand17.10%</p> <p>Canada17.96%</p> <p>Sweden19.20%</p> <p>India19.41%</p> <p>Snapshot of Digital India August 2013</p> <p>Penetration Percentages of </p> <p>Top 10 Countries</p> <p>United States26.68%</p> <p>India 1.92%</p> <p>Brazil 7.29%</p> <p>UnitedKingdom21.50%</p> <p>Canada24.75%</p> <p>France9.39%</p> <p>Italy9.44%</p> <p>Spain11.11%</p> <p>Mexico4.44%</p> <p>Australia22.65%</p> <p>Snapshot of Digital India August 2013</p> <p>There are approximately 20,000 elite twitter usersthat make up .05% of the population and receive 50% of Twitter users attention</p> <p>Of the Top 100 Fortune Global Companies, 77% have Twitter accounts and 88% use Twitter to post company news and updates.</p> <p>By 2015, India will have more Facebook (FB)users than any other country on Earth.</p> <p>Facebooks global user base is predicted to</p> <p>touch the 1.8 billion mark by 2017.</p> <p>India now accounts for </p> <p>9% of LinkedIns total user base.1% of LinkedIn addicts are responsible for 26% of all its traffic.</p> <p>Interesting Social Media Statistics</p> <p>Snapshot of Digital India August 2013</p> <p>Company Facebook Twitter LinkedIn Google + Pinterest YouTube SlideShare Tumblr</p> <p>112,004 Likes 32,707 Followers</p> <p>443,962 Followers and 193,793 Employees</p> <p>5,166 Followers 2 Followers</p> <p>699 Subscribers, 4,636 Views, 54 Videos</p> <p>27 SlideShares and 17 Followers NA</p> <p>339,471 Likes 41,290 Followers</p> <p>340,066 Followers and 119,183 Employees</p> <p>2,249 Followers 98 Followers</p> <p>2,145 Subscribers, 214,258 Views, 275 Videos</p> <p>281 Followers and 289 Shares</p> <p>Regularly Updated Profile</p> <p>666,888 Likes121,289 Followers</p> <p>305,008 Followers and 102,750 Employees</p> <p>1,469 Followers</p> <p>375 Followers</p> <p>694 Subscribers, 114,126 Views, 194 Videos NA</p> <p>Profile with no updates</p> <p>527,646 Likes128,327 Followers</p> <p>190,554 Followers and 82,140 Employees</p> <p>1,808 Followers 8 Followers</p> <p>2,563 Subscribers, 2,758,449 Views, 175 Videos</p> <p>290 Shares and 142 Followers NA</p> <p>19,907 Likes 10,524 Followers</p> <p>73,700 Followers and 30,127 Employees NA NA</p> <p>167 Subscribers, 21,151 Views, 122 Videos</p> <p>15 Shares and 12 Followers</p> <p>Profile with no updates</p> <p>Social Media Presence ofTop 5 IT Companies in India</p> <p>Snapshot of Digital India August 2013</p> <p>Company Facebook Twitter LinkedIn Google + Pinterest YouTube SlideShare Tumblr</p> <p>24,169 Likes 2,728 FollowersGroup with 47 Members 44 Followers NA</p> <p>108 Subscribers, 22,165 Views, 39 Videos </p> <p>16 Shares and 7 Followers NA</p> <p>112,004 Likes 32,707 Followers</p> <p>443,962 Followers and 193,793 Employees</p> <p>5,166 Followers 2 Followers</p> <p>699 Subscribers, 4,636 Views, 54 Videos</p> <p>27 SlideShares and 17 Followers NA</p> <p>4,763 Likes 773 Followers NA 33 Followers NA NA</p> <p>58 Shares and 2 Followers NA</p> <p>Group with 1,013 Members 945 Followers</p> <p>40,659 Followers and 12,321 Employees</p> <p>Group with 10 Members</p> <p>375 Followers</p> <p>22 Subscribers, 15,375 Views, 5 Videos NA NA</p> <p>19,497 Likes 566 Followers</p> <p>7,952 Followers and 4,373 Employees 133 Followers NA</p> <p>0 Subscribers, 308 Views, 9 Videos NA</p> <p>Profile with no updates</p> <p>Social Media Presence ofTop 5 BPO Companies in India</p> <p>Snapshot of Digital India August 2013</p> <p>Sales via social commerce are expected to reach $30 billion within 5 years.</p> <p>45% of social media users are at least somewhat comfortable providing credit card details throughsocial media channels. </p> <p>Men between the age group of 18-34 years, as compared to others, are more comfortable providing credit card details on social media. </p> <p>20% social media users would purchase products from the social media sites of brands.</p> <p>34% social media users would share information about a purchase on a social media site.</p> <p>74% social media users would not use an alternativecurrency (ex: Facebook credits) to makea purchase on a social media site.</p> <p>Only around 17% of Facebook pages feature products,and only 4% enable check-out (complete purchase) within the Facebook page.</p> <p>Social Commerce (Global)</p> <p>Snapshot of Digital India August 2013</p> <p>The average Indian, with internet connectivity, spends 9.7 hours a week on social networking. </p> <p>In India, brands leverage social media to target young consumers, who are internet savvy. </p> <p>Facebook and Twitter are the most preferred networks for social commerce.</p> <p>The social commerce market in India is predicted to grow at a CAGR of 37.59 percent over theperiod from 2012-2016.</p> <p>72% of Indias active internet users access social media. </p> <p>Social media networking is second only to checking email, when it comes to online activities.</p> <p>Social Commerce (India)</p> <p>Snapshot of Digital India August 2013</p> <p>Smartphone-based retail sales are set to touch $12 billion, 5% of total e-commerce sales, in 2013.</p> <p>While the m-commerce penetration rate is set to double by 2017, m-commerce in is still a tiny portion ofe-commerceand, consequently, a minuscule share of overall retail sales. </p> <p>Of the $24.66 billion in mobile sales in 2012, $13.86 billion, or 56.2%, came from tablets; $9.86 billion, or 40.0%, came from smartphones; and $0.94 billion, or 3.8%, came from other mobile devices.</p> <p>M-commerce sales in the USA are predicted to rise by 55.7% and touch $38.40 billion in 2013.</p> <p>Retail sales on smartphones and tablets will represent 15% of e-commerce sales in 2013, 18% in 2014, 21% in 2015 and 24% in 2016.</p> <p>Mobile Commerce (Global)</p> <p>Snapshot of Digital India August 2013</p> <p>45% of Indians online use only their mobile to access the Internet. This is expected to increase to 60% over the next three years.</p> <p>65 per cent of 4000 respondents in 10 countries including India and China are using their mobile devices for shopping.</p> <p>56% and 51% respondents respectively, think debit cards and credit cards are safe to use while making online payments.</p> <p>49% respondents believe in the security of in-store mobile payments.</p> <p>68% have downloaded their banks' apps on their mobile devices.</p> <p>Mobile Commerce (India)</p> <p>Snapshot of Digital India August 2013</p> <p>Near Field CommunicationA couple of years ago, CitiBank introduced a field trial with the Nokia 6212 Classic phone in Bangalore. Called 'Citi Tap and Pay', Citibank MasterCard Credit cardholders were given the option of buying the Nokia device which would come preloaded with the application that allowed them to make payments while receiving promotional offers and discounts.</p> <p>In Hyderabad, Megasoft Ltd's subsidiary XIUS announced an agreement with Tata DOCOMO where the latter would test XIUS' Mobile Touch Transaction (MTT) solutions to enable subscribers to execute anytime, anywhere recharge, bill pay and download other VAS services.</p> <p>Indian online fashion and lifestyle shopping portal Yebhi.com has launched thirty virtual stores inside cafs across Delhi and Bangalore, using both NFC tags and QR codes. Customers who make a purchase through the virtual store receive an instant discount of 200 rupees.</p> <p>Snapshot of Digital India August 2013</p> <p>Chennai Metro Rail Limited (CMRL) plans to include an NFC ticketing option when its service launches in 2015.</p> <p>Madhya Pradesh Tourism Development Corporation is set to use NFC and QR codes to provide tourists with information at heritage centres. By tapping a tag or scanning a code at the popular Khajuraho and Orchhatourist destinations, visitors who download the mobile app will be able to access detailed information, videos and pictures on their mobile phone in Hindi, English, Japanese, French and Mandarin.</p> <p>Near Field Communication</p> <p>Snapshot of Digital India August 2013</p> <p>Mobile Browser Market Shares - India</p> <p>Google Chrome is the most widely used browser </p> <p>(46.6%)</p> <p>Mozilla Firefoxcomes second</p> <p>(31.33%)</p> <p>Internet Explorerin the third position</p> <p>(16.83%)</p> <p>Opera</p> <p>UC Browser</p> <p>Nokia</p> <p>Snapshot of Digital India August 2013</p> <p>Whatsapp - 200+ million users</p> <p>WeChat 300+ million users</p> <p>BBM 60 million users</p> <p>Viber 50 million users</p> <p>Mobile Messenger User Base</p> <p>Snapshot of Digital India August 2013</p> <p>Case Studies</p> <p>Snapshot of Digital India August 2013</p> <p>Lattice Engines partnered with a research firm to create a study showing the impact big data has on sales. </p> <p>A robust mix of content marketing tactics were used to promote the report including: ebook, blog posts, guest articles, video interviews, Slideshare and an infographic. </p> <p>The report was downloaded 500 times, covered by 15 blogs and industry media sites and 1,500 views of the ebook.</p> <p>Snapshot of Digital India August 2013</p> <p>Optum created an integrated marketing campaign to support the launch of a new solution, support sales and build thought leadership. </p> <p>The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website.</p> <p>The successful campaign earned a 23.5 lead to conversion rate, 475% increase in website traffic, 2,500+ resource downloads, &amp; 28% increase in blog followers.</p> <p>A $52 million in contract value of new business was achieved with less than $ 1million invested.</p> <p>Snapshot of Digital India August 2013</p> <p>Demandbase created an education campaign designed to help B2B marketers make the right content technology investment.</p> <p>They promoted it using a white paper, infographic, webinar, SlideShare and a live presentation to spotlight tools that can maximize the power of content. </p> <p>The results of the campaign included 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business.</p> <p>Snapshot of Digital India August 2013</p> <p>Network provider CISCO might not be an obvious candidate for attracting a massive following on YouTube, but its channel has more than 33,000 subscribers and almost 5 million video views. Part of its success is attributable to the sheer amount of content it uploads, with several videos coming online each day.</p> <p>There is a wide range of content, including Q&amp;As, products demos and presentations from events. It thus becomes a useful resource for customers, as well as a sales tool; which in turns helps to attract more viewers.</p> <p>Cisco also uses other social channels, such as its blog and Facebook, to promote its thought leadership articles. </p> <p>The aim is to engage and educate corporate audiences across a range of issues, drive buzz and gain SEO visibility in the process.</p> <p>Snapshot of Digital India August 2013</p> <p>A few years ago, American Express launched Open Forum, a site that aims to give advice to small business owners.</p> <p>The site is frequently updated with new content, including blog posts and videos, but the jewel in the crown is probably the Idea Hub. The hub is a forum that allows members to network and share ideas with each other and industry experts.</p> <p>Open Forum now attracts more than 1 million unique visitors per month and has more than 18,000 members. Interestingly, social media is currently the most popular topic on the site.</p> <p>Open Forum is also supported through other social media channels, with its Facebook page attracting more than 300,000 fans.</p> <p>Snapshot of Digital India August 2013</p> <p>Tipp-Ex used a branded YouTube channel to create an interactive campaign where viewers could re-write the story onscreen.</p> <p>In the video called Hunter Shoots a Bear, the hunter in question has second thoughts and asks users to come up with a different verb to replace Shoots. The video then shows a new ending depending on what the viewer types into the box.</p> <p>Tipp-Ex achieved great success with the campaign within 100 days the video had been viewed more than 35m times with an average brand exposure of five minutes. The clip has also been shared more than 380,000 times on Facebook and Twitter</p> <p>The brand also achieved a sales uplift of 30% in Europe, though its unlikely that this is entirely attributable </p> <p>This is an interesting example of how humour can be used to gain exposure for an online ad campaign.</p> <p>Snapshot of Digital India August 2013</p> <p>In order to meet their marketing objective of promoting the Capgeminibrand on social media and recruitment objective of connecting with a relevant, specifically-skilled section of potential employees, Capgemini India launched the Tech Challenge</p> <p>It was a one-of-a-kind gamification of the tech environment and...</p>