india employee speak 2007 snapshot

8/14/2019 India Employee Speak 2007 Snapshot

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One of the biggest annual syndicated study tracking employment

trends, employee engagement cycle and corporate perceptions amongthe white collar employees in India

Very large sample base of over 16,500 current and prospectiveemployees surveyed online in April-May 2007

Covering employees of over 4,700 companies of various sizes from all

types of industry segments, sectors, job functions and hierarchy levels

Backed by a robust research methodology making the datarepresentative of 160 million urban Indians

Study Overview


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A large-scale online survey conducted in April - May 2007. Sampled over

16,300 complete and usable responses (9,000 salaried employees)

Online survey conducted using one of the leading portals in India as well asGoogle search ads

Data made representative of the entire urban Indian population by usingappropriate 'demographic multipliers' derived from a land survey, which wasconducted by JuxtConsult during March-April 2007, sampling over 10,000

households in 31 cities (till 20,000 population size towns) spread across all the4 regions of the country

Only authentic Govt. of India data used for deriving representation weights

Methodology


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Topline Findings!


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Average age of getting the first job is 22.7 years

Average years of work experience is 12.6 years(increases with increase in size of the company)

Average tenure per job is 4.7 years. However, tenurewith the current company averages much higher

The white collar world!


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Total Work Experience

30%

18%21%

31% Upto 3 years

3 - 7 years7 - 15 years

15 years plus


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Only 1 in 5 has a professional educational degree

Only 1 in 8 has a claimed monthly family income ofover Rs.50K

Most below 20K monthly family income households aresingle income households

6 out of 10 still do not have a credit card, but 9 out of

10 own a mobile phone

The collars appear greasy


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Educational Profile by Stream

32%

18%

47%

3%School

Professional StreamGeneral Stream

Others


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Monthly Individual vis--vis Household Income (Rs.)

46%

3%

12%

25%

13%3%

12%

17%26%

42%

0%

10%

20%

30%

40%

50%

Upto 10K 10K-20K 20K-50K 50K plus Not specify

M onthly IndividualIncome

M onthlyHousehold Income


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On an average, 1 senior manger manages only 6 whitecollar employees. Larger companies show the bestturnover-to-employee efficiencies

Participation in company growth (stock options),followed by company provided accommodation andtransportation are the most desired perks in relation

to their current availability

IT and Telecom come out as the most aspired forindustry verticals

But the shirt wrinkle-free


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Industry Distribution byCurrent Job

Distribution byDesired Next Job

Change

Most DesiredIT - Software 5% 25% 20%

Telecom 4% 21% 17%

Architecture / Home Dcor / Interior Designing 1% 8% 7%

IT Hardware 2% 7% 5%

Hospitality (Airlines / Hotels / Travel & Tourism) 3% 5% 2%

Least Desired

Transportation / Distribution / Delivery / Courier 5% 2% -3%

Healthcare / Pharmaceuticals / Biotech 7% 1% -6%

Industrial Products / Machine Tools 8% 2% -7%

Education 7% 0% -7%

Defense / Govt. / Ministry 10% 2% -8%


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3 out of 4 white collar employees are fence sitters

8 out of 10 are open to a change/move in the next 6 months

Dissatisfaction with current salary and designation, together witha felt sense of lack of self-growth are largely what triggerfence-sitting and quitting

Hygiene factors largely about employees self-growth, add-on motivators largely about company-growth

Corporate brand image critical in attracting prospective

Shirts of others seem whiter!


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Satisfaction level with Current Job

20%

75%

5%

Satisfied

Fence Sitters

Dissatisfied


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The emerging employee engagement model!

Work & Work Environment

Motivations De-motivations

DissatisfactionSatisfaction Fence Sitting

Monitor

Manage

Continue Leave

S a m e

C o m

p a n y N

ew

C om

p an

y

Monitor

ManageX

selfgrowthcompany

growth

RetainMotivate - Attract -

Added MotivatorsTangible Company reputation

Intangible Work environment,facilities and managementleadership and values

Hygiene FactorsTangible Salary, Designation

Intangible - Learning opportunitiesand job content

SalaryDesignation

Learning opportunities

Work environmentJob content

Transparent decision-making

and appraisal system


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Over half the fence sitters are seeking jobs actively

On an average each individual using 2 search modes

Print recruitment ads and online job sites are the most used modes

Word of mouth referencing has landed the most current jobs

Recruitment consultants show the most effective conversion ratio

Recruitment consultants and online job sites are likely to gain themost in terms of future usage

The laundry shops!


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TOI (Ascent) is the most top of mind as well as most used

recruitment ad newspaper/magazine. Malayala Manorama showsthe most impressive secondary-to-primary usage shareconversion ratio

Naukri is the most top of mind as well as most used job portal. Italso shows the most impressive secondary-to-primary usageshare conversion ratio

ABC Consultants is the most top of mind as well as most usedrecruitment consultant on preferred basis. Mafoi is the mostused recruitment consultant on multiple usage basis (secondary

usage share)

The most famous laundry shops!


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Corporate leadership associations!Criteria Top Company % Associating

Sample base range 9,000 to 16,730

Best employer Infosys 26%

Most desirable (to work in) Infosys 17%

Best corporate reputation in the country Reliance 24%

Best top management leadership Infosys 19%

Globally most competitive Indian company Tata 23%

Most professional business processes and practices Reliance 20%

Most state-of-art work facilities and amenities Infosys 22%

Most employee-friendly values and work culture Infosys 21%Best training ground for developing top quality managers Infosys 18%

Most ethical in conducting business Tata 30%

Infosys tops on 6 out of 10 corporate leadership associations


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HR leadership associations!Criteria Core /

IndustrialConsumerGoods

ConsumerServices

Banking &Finance

IT

Sample base range 730 - 1,100 445 - 650 400 - 630 450 - 665 890 - 1,275

Best salary packages Reliance 19% Reliance 13% TCS 9% ICICI 13% Infosys 18%

Attracts the best talent Reliance 17% Reliance 16% Tata 37% ICICI 21% Infosys 20%

Retains the best talent Tata 17% Tata 16% Tata 39% ICICI 18% Infosys 19%

Most exciting company to work in Tata 23% Tata 10% Tata 37% ICICI 14% Infosys 17%

Best learning opportunities & training Reliance 16% Reliance 12% Tata 41% ICICI 15% Infosys 24%

Reputation of top management Tata 18% Tata 15% Tata 12% ICICI 15% Infosys 22%

Best employee welfare policies Tata 21% Tata 37% Tata 16% ICICI 19% Infosys 23%Best employer Tata 19% Reliance 26% Tata 27% ICICI 14% Infosys 20%

Clear industry favorites, especially in services, banking and IT


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Insightful understanding of key HR trends and issues academic backgrounds andsocio-economic profiles, work experience, employment tenures, salary levels andbenefits, etc.

Comparative and expected future trends - by industry segments, sectors, size ofcompanies, job functions, hierarchy levels, etc.

Employee speak - key factors in choosing a job, job expectations, satisfaction,motivators and demotivators, their definitions of good job content and HR policies

Job search dynamics - active versus passive searchers, preferred search modes andtheir usage and effectiveness levels, preferred intermediaries (offline and online)

Corporate brand perceptions - attractiveness of companies on key corporate

leadership and HR parameters (overall as well as industry level)

India Employee Speak 2007 StudyUnveiling the White Collar World!


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4 Main Syndicated Reports

1. Current white collar employment trendsand practices

2. Current job search behavior andpreferences

3. Current employee expectations,motivations, satisfaction and desired

improvements

4. Current company perceptions on keycorporate and HR parameters

Possible Supplementary Reports

Category Reports* (examples) Industry specific (IT/ITES, Consumer

Goods, Consumer Services, industrialGoods, Banking/Finance)

Function specific (Marketing,Finance/Accounts, Admin & GeneralManagement, IT)

Segment Reports* (examples) Women (vis--vis men) Qualified Professionals (vis--vis

general qualification ones) Fresher (vis--vis the working ones)

* depending on the sufficiency of sample size of relevant respondents

India Employee Speak 2007 StudyList of Reports


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Each of the 4 Main Reports : Rs. 35,000* / USD 1,000

Special 4 Pack Offer : Rs. 1,00,000* / USD 3,000

Each Supplementary Report : Rs. 1,00,000* / USD 3,000

Payment Terms : 50% advance: 50% on delivery of all ordered reports

Delivery Timeline : If ready, immediately on advance payment: Otherwise 7-10 days per report from the date of

order (receipt of advance payment)

India Employee Speak 2007 StudyPricing of Reports

* 12.36% service tax extra


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About JuxtConsult A pioneer in conducting highly robust large scale online

studies

A portfolio of well accepted syndicated research products

in the Indian online space India Online, NRI Online,Online Brand Tracks, Website User Friendliness Index

A joint venture of Indicus Analytics, a leading economicresearch firm and Webchutney, one of the largest fullservice interactive agencies in India


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Key ClientsIndia
http://india.makemytrip.com/default.shtmlhttp://www.airtelworld.com/http://www.ebay.in/


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Contact Details Address : 7, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi 110030

Telephone : +91-11-29535098, +91-9811256502

Contact Person : Sanjay Tiwari

Email : [email protected]

Website : www.juxtconsult.com


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Thank You!

india employee speak 2007 snapshot

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