PROFESSIONAL PROFILE

Principal: Fadoul Consulting, McLean, VA Mar 2016 – Present- Developed strategy for small businesses to create digital footprint, increase brand exposure and created multiple sources for lead generation and optimize ROI- Created content for website design leading to improved bounce rate by 5% and average time spent on page by 25%- Analyzed SEO data from Google AdWords and Google Analytics to track webpage visits and click-through rate on newly launched website with increased website tra�c by 30%- Led and implemented social media strategy across digital media platforms (Facebook, Twitter, Pinterest, Instagram), increasing customer engagement by 55%

History of orchestrating successful sales and marketing initiatives to achieve company’s objectives and increase revenue. Strong solution based strategies driven by analyzing metrics. More than 10 years of experience in leadership roles with a proven track record of up to 50% sales growth in multiple industry markets and �nancial responsibility up to $5 million.

Rene’ FadoulDirector, Sales & Marketing

PROFESSIONAL EXPERIENCE

Director of Membership & Corporate Partnership: National Club Association, Washington, D.C. Aug 2015 – Feb 2016- Analyzed and formulated aggressive recruitment and retention strategies for membership trade association with 50% increase of new members in 5 months- Created and implemented member engagement outreach program, identi�ed “at risk” members and improved retention rate from 89% to 92%- Managed 2 employees responsible for Abila membership database and developed maintenance strategy for optimal accuracy- Collaborated and led team of 8 members to organize annual conference; identi�ed topics, speakers, site location, delegated tasks, collaborated with marketing for strategies and tactics to increase attendance by 15% and secure 100% sponsorship- Spearheaded formation of focus groups, designed surveys and interviews to gather member insights to address member needs and perceptions- Fostered a culture of prospecting for new members and increased number of pipeline leads by 15% through relationship building with members, committees and industry leaders

Full-Time Student Sept 2014 – Aug 2015

571.271.7270

renefadoul@gmail.com

www.renefadoul.com

linkedin.com/rene-fadoul

PROFESSIONAL SKILLS

HubSpot Inbound Certi�ed

Google AdWords certi�ed

Google Analytics

WordPress

CRM & CMS software

Microsoft Suite

PERSONAL SKILLS

Communication

Leadership

Analytical

Teamwork

Initiative

Entrepreneurial Spirit

Management

CONTACT

Chief Business Development Officer: Valletta Cruise Port, Malta EU Dec 2009 – Feb 2012- Built company’s long-term strategic plan to enter new market expanding sales by 22%; analyzed competitive landscape, created business model for aggressive growth expansion- Created digital pitch deck and presented �ndings to C-level executives and stakeholders to secure $2M for capital improvement �nancing- Initiated and managed rebranding including renaming of company, brand story, brand promise and generation of brand guidelines to increase brand exposure and name recognition by 50%- Developed and executed marketing plans including press coverage, direct mail programs and advertising; leveraged online, television and print media to boost brand adoption by over 18%- Monitored, analyzed and identi�ed gaps in digital and social media presence; created 12-month website content plan to be implemented across social media platforms- Led cross functional team and collaborated with advertising agency to create marketing tactics, budgets, creative briefs, planned campaigns and promotional events for “Valletta -Waterfront” destination with 20% increase in foot tra�c- Managed trade show initiative to support new business including contract execution, site design;created and executed sponsorship program and captured 100% of �nancial goals- Researched, identi�ed and presented product expansion plans for private events revenue stream; executed strategies and tactics with results of 140% increased sales in 12 months

EDUCATION

Master of Science: Integrated Marketing CommunicationWest Virginia University 2016Reed School of Media GPA 4.0

Bachelor of Science: Business ManagementUniversity of Maryland University College, cum laude, 2014

Director of Membership: Tower Club, Tysons Corner, VA June 2013 – Aug 2014- Identi�ed and captured new membership opportunities with 20% increase in sales- Led sales and marketing initiatives to identify target markets through in depth research and analysis; developed strategies and tactics to reach 100% of sales goal - Created mix of sales promotion tactics targeting high volume corporate accounts with special events, open houses and outreach programs to increase membership- Developed strategic relationships with committee members resulted in increased referrals by 32%- Captured 100% increase in target market segments with female and diverse entrepreneurs in response to geographic and industry trends report

Full-Time Student June 2012 to June 2013

571.271.7270

renefadoul@gmail.com

www.renefadoul.com

linkedin.com/rene-fadoul

PROFESSIONAL SKILLS

HubSpot Inbound Certi�ed

Google AdWords certi�ed

Google Analytics

WordPress

CRM & CMS software

Microsoft Suite

CONTACT

PERSONAL SKILLS

Communication

Leadership

Analytical

Teamwork

Initiative

Entrepreneurial Spirit

Management

PROFESSIONAL PROFILE

Principal: Fadoul Consulting, McLean VA Mar 2016 – Present- Developed strategy for small businesses to create digital footprint, increase brand exposure and created multiple sources for lead generation and optimize ROI- Created content for website design leading to improved bounce rate by 5% and average time spent on page by 25%- Analyzed SEO data from Google AdWords and Google Analytics to track webpage visits and click-through rate on newly launched website with increased website tra�c by 30%- Led and implemented social media strategy across digital media platforms (Facebook, Twitter, Pinterest, Instagram), increasing customer engagement by 55%

History of orchestrating successful sales and marketing initiatives to achieve company’s objectives and increase revenue. Strong solution based strategies driven by analyzing metrics. More than 10 years of experience in leadership roles with a proven track record of up to 50% sales growth in multiple industry markets and �nancial responsibility up to $5 million.

Rene’ FadoulDirector, Sales & Marketing

PROFESSIONAL EXPERIENCE

Director of Membership & Corporate Partnership: National Club Association, Washington, D.C. Aug 2015 – Feb 2016- Analyzed and formulated aggressive recruitment and retention strategies for membership trade association with 50% increase of new members in 5 months- Created and implemented member engagement outreach program, identi�ed “at risk” members and improved retention rate from 89% to 92%- Managed 2 employees responsible for Abila membership database and developed maintenance strategy for optimal accuracy- Collaborated and led team of 8 members to organize annual conference; identi�ed topics, speakers, site location, delegated tasks, collaborated with marketing for strategies and tactics to increase attendance by 15% and secure 100% sponsorship- Spearheaded formation of focus groups, designed surveys and interviews to gather member insights to address member needs and perceptions- Fostered a culture of prospecting for new members and increased number of pipeline leads by 15% through relationship building with members, committees and industry leaders

Director of Membership: Tower Club, Tysons Corner, VA June 2013 – Aug 2014- Identi�ed and captured new membership opportunities with 20% increase in sales- Led sales and marketing initiatives to identify target markets through in depth research and analysis; developed strategies and tactics to reach 100% of sales goal

Full-Time Student Sept 2014 – Aug 2015

CONTACT

571.271.7270 renefadoul@gmail.comwww.renefadoul.com linkedin.com/rene-fadoul

Chief Business Development Officer: Valletta Cruise Port, Malta EU Dec 2009 – Feb 2012- Built company’s long-term strategic plan to enter new market expanding sales by 22%; analyzed competitive landscape, created business model for aggressive growth expansion- Created digital pitch deck and presented �ndings to C-level executives and stakeholders to secure $2M for capital improvement �nancing- Initiated and managed rebranding including renaming of company, brand story, brand promise and generation of brand guidelines to increase brand exposure and name recognition by 50%- Developed and executed marketing plans including press coverage, direct mail programs and advertising; leveraged online, television and print media to boost brand adoption by over 18%- Monitored, analyzed and identi�ed gaps in digital and social media presence; created 12-month website content plan to be implemented across social media platforms- Led cross functional team and collaborated with advertising agency to create marketing tactics, budgets, creative briefs, planned campaigns and promotional events for “Valletta -Waterfront” destination with 20% increase in foot tra�c- Managed trade show initiative to support new business including contract execution, site design;created and executed sponsorship program and captured 100% of �nancial goals- Researched, identi�ed and presented product expansion plans for private events revenue stream; executed strategies and tactics with results of 140% increased sales in 12 months

Master of Science: Integrated Marketing CommunicationWest Virginia University 2016Reed School of Media GPA 4.0

Bachelor of Science: Business ManagementUniversity of Maryland University College, cum laude, 2014

EDUCATION

Professional Skills: HubSpot Inbound Certi�ed, Google AdWords certi�ed, Google Analytics, WordPress, CRM & CMS software, Microsoft Suite

Personal Skills: Strategic Planning, Interpersonal Communication, Research & Analysis, Data Analysis, Corporate Relationship Building, Collaborator, Event Management, Entrepreneurial Spirit

SKILLS

- Created mix of sales promotion tactics targeting high volume corporate accounts with special events, open houses and outreach programs to increase membership- Developed strategic relationships with committee members resulted in increased referrals by 32%- Captured 100% increase in target market segments with female and diverse entrepreneurs in response to geographic and industry trends report

Full-Time Student June 2012 to June 2013