About Red(93.5) FM

Red FM, since its inception in 2002, hasbeen extremely popular among all itslisteners, and has been a huge hitespecially among young people, who haveinstantly connected with the innovativebrand of programming which revolvearound pop culture.

Why should you advertise in

Red FM?

•Red FM is one of the top radio stations in the country

•The programs are in Hindi, the national language

•Red FM operates over a whooping 42 cities

•Red FM is very popular among the young demographicin India

Target Audience

Red FM has multiple shows which target a number of different focus groups which include :

• School and College students

• Hindi film music enthusiasts

• Small offices

Awards

India Radio Forum, 2014

In the India Radio Forum, 2014, Red FM bagged a staggering 11 awards, including:

•RJ of the year, (individually ) for Hindi, Gujarati and Marathi languages•Best In-house radio promo•Best Media Campaign•Best Radio Station Imaging•Excellence in New Media Initiative•Best Breakfast Programme

Red(93.5) FM Coverage

Ahmedabad Aizawl Allahabad Asansol

Aurangabad Bangalore Baroda Bhopal

Bhubaneswar Cochin Delhi(NCR) Gangtok

Gulbarga Guwahati Hyderabad Indore

Jabalpur Jaipur Jamshedpur Kannur

Kanpur Kolkata Kozhikode Lucknow

Mangalore Meerut Mumbai Mysore

Nagpur Nashik Pune Rajahmundry

Rajkot Shilong Siliguri Thrissur

Tirupathi Trivandrum Udaipur Varanasi

Vijayawada Vizag Warangal

Advertise in Red FM-

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Services Offered by releaseMyAd

1)Media Planning and Buying of Radio Spots

We plan and buy advertising slots for advertisers that has the perfect listenership that compliments your business needs. We place your Ads at the right moments for the right number of times and the lowest rates to target the right audience to get maximum results.

Ad creatives are very essential incase of radio advertising asyour audio’s have to be powerful enough to take the perfectcall to action expected. We are in partners with Jingle Indiaand help advertisers to capture their target listeners

attention with enthralling ad creative at the most excitingrates.

You can get Ad creatives of the following formats:

*Jingles

*Voice Over's

2)Creative Development

Our team consists of highly experienced industryveterans. They easily comprehend the advertisersrequirements and craft the best media plansinclusive to your needs. Whatever be your objectiveor budget our experts will get you going to get theperfect results.

3)Consulting Services

Red FM Advertising Opportunities

Type Description

RJ mentions

In an RJ mention the RJ speaks about the brand in a very

effective and consumer engaging manner. An RJ mention

is approximately 60-90 seconds.

CapsulesCapsules are FCT spots.These are normal advertising

spots where you can place your Ad.

Contests

Contests are run during programming timeband. These

constitute 2 links. In the first link contest question is put up

and listeners are asked to call or message. In the second

link radio station declares the winner and take him/her on

air. Each link is of 60-90 seconds

Type Description

Sponsorships

These can be exclusive or associate sponsorships.

Exclusively can be used for Time Check and Traffic

Update. And all shows have associate sponsorship space.

Fabric

Fabric are the ones in which 3 RJ mentions are aired

back to back for the same brand in an hour. All 3 mentions

are connected with each other for a specific brand

communication.

Utilities

Traffic Update, Time Check, Weather Update, Stock

Update etc are Utilities which have an option of Associate

or Exclusive sponsorship Ad.

SpecialsWishes on a special day such as Diwali, Holi, Navratri,

Independence day ,etc by a client.

Type Description

Events

Marketing events are conducted by the radio stations .

The client have the opportunity for Title Sponsorship,

Powered by or associate sponsorship.

SparklersSparklers or Sweepers are 10 second FCT which are

aired as the last or the first spot of the break.

Road Blocks

Road block is the one in which only One Advertiser

advertises for a particular time period. It is an FCT

road Block then all the spots aired will be of the same

advertiser. In content Road Block the Programming

content is utilised by one client i.e the RJ Mentions,

Sweepers etc

Outdoor Broadcast

When a client has an ongoing event at some location

then our Outbound Radio Jockey goes to that specific

location and records bits of consumers act and the

same is connected live on the radio station with the

Studio Radio Jockey.

radio@releasemyad.com

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