good advertisement versus bad advertisement

Download good advertisement versus bad advertisement

Post on 18-Sep-2014

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the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body) for videos : youtube

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    GOOD ADVERTISEMENT &BAD ADVERTISEMENT

    GROUP MEMBERS FATIMA IKRAMSHAHID NAWAZ BANGASHSANIYA RAZAROMA RIAZSAAD BIN KAMAL

  • Disseminate information about a product,brand or companyThe purpose of promotions is to cause awareness

  • ADVERTISEMENTSA paid form of non personal communication from an identified sponsor.

  • TV advertisementGood advertisementBad advertisement

  • CHARACTERISTICS OF A BAD ADVERTISEMENTMedia plan missed the markUninspired creative strategyLack of technical sophisticationsUnattractive Unconvincing product claims

  • Bad AdvertisementIt is extremely distressing

    It is extremely distressing

  • Suggestions for Bad Ad

    Put an enliven creativestrategyGive guiding ads than to evoke Emotions of fear

  • More SuggestionsExposure

    Information and awareness

  • Camlin markers

  • CHARACTERISTICS OF A GOOD AD

    Exposure

    intentions

  • Characteristics UnderstoodAttention Comprehension

  • ComparisonsExposure

    Motivation

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