KX 93.5“Leading Laguna’s Listeners”

By Cesar Camacho, Branen Fitzgerald, Joel Kuehn, Ronni Marinez, Pauline Nguyen, & Wilfredo Salazar

• Objectives and Target Market• Advertising• Sales Promotions• Public Relations & Social Media• Budget

Overview

Objectives & Target Market

Objectives

• Promote Laguna’s KX 93.5 radio station• Obtain 7,500 likes on Facebook, 1,200 followers on Instagram, and

5,000 followers on Twitter• Double membership of non-listeners• Increase website traffic by 12%• Generate 6,000 downloads with KX 93.5 mobile app

• Primary Target • Age: 30 - 55• Gender: Male & Female

• Secondary Market • Age: 15 - 30• Gender: Male & Female

Target Market

Advertising

Mainline Service

Sales Promotions

Membership Packages

Sample CD

Coachella Ticket Giveaway

Public Relations

• Weekly posts on Facebook, Twitter, and Instagram• Inform followers of member benefits• Promote sweepstakes and events

• ie - #935Coachella• Promote website and mobile application

Social Media

Website

Deck on Laguna Fundraiser

Laguna’s Silent Palooza

Proposed Budget

$10,500

• Objectives and Target Market• Advertising• Sales Promotions• Public Relations & Social Media• Budget

Recap