Siren

RECENT WORK

INTEGRATED PR & SOCIAL CONTENT

Objectives

o  Engage party goers in the second edition of ‘Where’s The Party’ organised by Carlsberg Malaysia; stimulate interest leading up to a unique event; create buzz

Activities o  Invited all mainstream & lifestyle media plus bloggers to the party, without revealing any details

such as venue, timing etc.

o  Social Media Engagement: Managed Carlsberg’s fan page and posted teaser information daily building interest and curiosity among fan base and sparking conversations.

o  Pitched to lifestyle weeklies, online media portals and bloggers to run pre-party posts to increase awareness and drive traffic to the Facebook page; offer readers an exclusive opportunity to win tickets

Results

o  Increased conversations and number of fans on Carlsberg Malaysia’s Facebook Page from 12,717 to 17,338 in less than 2 months

o  Bloggers outreach: 23,616 netizens were referred to the Carlsberg website and Facebook page by influential bloggers in 4 weeks

o  Secured traditional PR coverage worth SGD 1,030, 203 across all mainstream dailies, monthlies, broadcast, online channels, blog posts and youtube videos

Campaign Acceleration

Post-event coverage

Post-event coverage

Cheers is a chain of convenience stores that serves a diverse group of customers. To date, there are over 120 outlets situated across Singapore. Objectives o  Grow community o  Increase engagement Activities o  Create Facebook posting calendar (reviewed every fortnight) o  Incorporate daily news with posts to increase relevance and interaction, target market –

18 - 35 o  Daily Facebook community management o  Ongoing consultation with client for periodic campaigns & themed content

Cheers

Results ü Achieved a 140% increase in engagement since September ü Increased the number of new fans per month from 75 in September to over 800 new fans

per month in July (and increasing) through strategic content planning

LOREM IPSUM DOLOR AMET

Cheers

CONFERENCE EXPERIENCE

Conference & Events Experience Our team possess extensive experience in organising regional infocomm and industry events, including: Client Participation at Leading International Events held in Singapore −  For Compuware Corporation at Management World Asia

Forum 2010

−  For Procter & Gamble at Singapore Human Capital Summit 2009

−  For Bridgewater Systems at CommunicAsia 2009-2011 −  For Tekelec at CommunicAsia 2012 −  For Tekelec at LTE Asia 2012

Official PR Partner for − Singapore IT Standards Committee (ITSC) –

CodeXtremeApps Competition & Award Ceremony 2007 – 2012

− Singapore IT Federation (SiTF) – iX Conference 2006 − Singapore IT Federation (SiTF) – 3G Event 2005

featuring 3G Guru Tomi Ahonen

Objectives for Green Data Centre Forum −  Introduce the first ever Singapore Standards on

Green Data Centres to Data Centre to the relevant community

− Award Certificates of Achievement to pioneer batch of data centres who have adopted the Standard

− Garner Media interest about the standards

About the Green Data Centre Forum − First of it’s kind in the region − A flagship event for Singapore’s Infocomm

Development Authority − Targeted at 400 participants

Conference & PR partner for IDA / SPRING The team carried out Event Planning and Management, Website Maintenance and Public Relations Execution for the Green Data Centre Forum held in Singapore on 31st March, 2011

Results

Over 400 participants attending, including a higher than expected number of journalists resulting in exceptional PR coverage including tv, editorials and online media  

E-COMMUNICATION

Content Development & Marketing Collateral for C-Suite Employees & Directors

The agency conceptualized and developed the content and design for Training Vision’s first communication for organization leaders

ITSC e-newsletters