Download - Recent work
Siren
RECENT WORK
INTEGRATED PR & SOCIAL CONTENT
Objectives
o Engage party goers in the second edition of ‘Where’s The Party’ organised by Carlsberg Malaysia; stimulate interest leading up to a unique event; create buzz
Activities o Invited all mainstream & lifestyle media plus bloggers to the party, without revealing any details
such as venue, timing etc.
o Social Media Engagement: Managed Carlsberg’s fan page and posted teaser information daily building interest and curiosity among fan base and sparking conversations.
o Pitched to lifestyle weeklies, online media portals and bloggers to run pre-party posts to increase awareness and drive traffic to the Facebook page; offer readers an exclusive opportunity to win tickets
Results
o Increased conversations and number of fans on Carlsberg Malaysia’s Facebook Page from 12,717 to 17,338 in less than 2 months
o Bloggers outreach: 23,616 netizens were referred to the Carlsberg website and Facebook page by influential bloggers in 4 weeks
o Secured traditional PR coverage worth SGD 1,030, 203 across all mainstream dailies, monthlies, broadcast, online channels, blog posts and youtube videos
Campaign Acceleration
Post-event coverage
Post-event coverage
Cheers is a chain of convenience stores that serves a diverse group of customers. To date, there are over 120 outlets situated across Singapore. Objectives o Grow community o Increase engagement Activities o Create Facebook posting calendar (reviewed every fortnight) o Incorporate daily news with posts to increase relevance and interaction, target market –
18 - 35 o Daily Facebook community management o Ongoing consultation with client for periodic campaigns & themed content
Cheers
Results ü Achieved a 140% increase in engagement since September ü Increased the number of new fans per month from 75 in September to over 800 new fans
per month in July (and increasing) through strategic content planning
LOREM IPSUM DOLOR AMET
Cheers
CONFERENCE EXPERIENCE
Conference & Events Experience Our team possess extensive experience in organising regional infocomm and industry events, including: Client Participation at Leading International Events held in Singapore − For Compuware Corporation at Management World Asia
Forum 2010
− For Procter & Gamble at Singapore Human Capital Summit 2009
− For Bridgewater Systems at CommunicAsia 2009-2011 − For Tekelec at CommunicAsia 2012 − For Tekelec at LTE Asia 2012
Official PR Partner for − Singapore IT Standards Committee (ITSC) –
CodeXtremeApps Competition & Award Ceremony 2007 – 2012
− Singapore IT Federation (SiTF) – iX Conference 2006 − Singapore IT Federation (SiTF) – 3G Event 2005
featuring 3G Guru Tomi Ahonen
Objectives for Green Data Centre Forum − Introduce the first ever Singapore Standards on
Green Data Centres to Data Centre to the relevant community
− Award Certificates of Achievement to pioneer batch of data centres who have adopted the Standard
− Garner Media interest about the standards
About the Green Data Centre Forum − First of it’s kind in the region − A flagship event for Singapore’s Infocomm
Development Authority − Targeted at 400 participants
Conference & PR partner for IDA / SPRING The team carried out Event Planning and Management, Website Maintenance and Public Relations Execution for the Green Data Centre Forum held in Singapore on 31st March, 2011
Results
Over 400 participants attending, including a higher than expected number of journalists resulting in exceptional PR coverage including tv, editorials and online media
E-COMMUNICATION
Content Development & Marketing Collateral for C-Suite Employees & Directors
The agency conceptualized and developed the content and design for Training Vision’s first communication for organization leaders
ITSC e-newsletters