Description of project : Raise awareness throughout Island School of the cause and our work. Create and sell a product successfully, make a profit which we would then donate to the HKSF.

Goal: Our goal is to raise the awareness of Island School students of the HKSF and what they do. We would also like to get students involved with the foundation whilst earning profit for product that we can later donate to the foundation.

Client: The Hong Kong Shark foundation

Aims: We aim to:

• Make profit from products we will sell

• Get more students involved with the HKSF (E.g. volunteering)

• Get some donations from Island School and the general public

Objectives:

• Produce and sell our product with at least 1,000$ earned through this and through donations

• By the end of the project we hope to have at least 5 student volunteers for the HKSF

• To have an HSSA (HKSF Student Shark Ambassador)

• Make notice of our Project through banners on isle, bulletin notices and emails.

Brainstorm

My research will firstly, be on the client: The HKSF (Hong Kong Shark Foundation).

I will look at their aims and objectives in relation to raising awareness and funds throughout HK and compare their aims to my own. I will see how they have set out their website and created their products.

“HKSF‟s main goal is to raise awareness

about shark conservation, with particular

emphasis on the unsustainable practice of

shark finning, and to enlist support in

helping to reduce the consumption of shark

products in Hong Kong.”

Our aims and objectives are closely similar

to HKSF. The prime purpose of this project

is to increase the awareness of Island

School to needs of shark conservation. We

have a list of aims which are more precise

on how we hope to achieve this. This list

has been expanded a through our

objectives which clearly identify how we

want to achieve our aims.

The HKSF website has clear headings and hyperlinks that are easy to find and use. The hyperlinks are all separated into different sections which guide you around the site and help you to find the appropriate information. On the website we hope to create we would like to incorporate articles and items from their website, into our own. On our website we plan to have an „about‟ where we will outline our aims and objectives and our project‟s description. We will have something similar to „News and Views‟ which will deliver current global information and keep viewers updated on the sharks of the world. We might hope to sell our products through the website, so we might have a „Shop‟ link. We will have a HKSF link which is will provide the viewers with direct updates on the HKSF and any campaigns or activities in HK.

The HKSF‟s „About‟ page is made up of more tabs. These tabs are: FAQs (Frequently asked questions), contacts and Support HKSF. These links can guide the viewer to more specific things about the HKSF. If they have any questions or queries the HKSF has made it easy to find the page where they can either ask a question or find an answer in the FAQs. If the viewer wishes to contact the HKSF there are the necessary details available to them on the „contacts‟ page. For our website the only aspects of HKSF‟s „About‟ page we wish to incorporate are „Support HKSF‟. On this page we want to introduce to students across HK and in Island school how they can get themselves involved with the HKSF. We will provide the viewer with information on the HKSF‟s programme: Students for Sharks. This programme involves students writing and mailing a letter or email to the government on their thoughts of the shark consumption and conservation in Hong Kong. There will also be information on how they can become HKSF volunteers.

HKSF‟s main „About‟ section includes subsections explaining who the HKSF are, why they care and their mission. On our website we want to do something similar to the HKSF. We will include our project aims and objectives and an overall description. We will summarize the HKSF‟s „about‟ page and briefly explain who they are, why they care and what they aim to do as a foundation.

The HKSF‟s „News and Views‟ page is updated regularly on the current status of sharks, their conservations and events from other charities. This page is mainly to keep the public informed of how the conservation and awareness efforts from all over the world are doing. It can be a small portal to update viewers on the latest news and the progress made by other organizations in different countries and even Hong Kong.

The HKSF in particular sells shirts

for children, women and men. Their

shirts come in different colours for

children and only the navy for

adults. HKSF sells wristbands for a

decent price of $20, they also sell a

book in which all the money made is

donated to a charity.

T-S

hirts

Cute icons of sharks promotes

their conservation. Whereas

more frightening image do not.

Most of the T-shirts I found have some form of image which attracts the customer. As our customer is the HK public it would be logical not to use an aggressive image of a shark but a cute image as it would promote their conservation and probably sell better. We also decided that most shark T-shirts on the market have dull colours and convey their message fairly straightforward. We have decided to include either a pun or a rhyme as we feel it would appeal more to our customers but also convey the important message we are trying to deliver: “Stop shark finning”

After some extensive research and surveys we know that our target audience, Island School unlike the public audience has a preference to bake sales and general food sales rather than our idea of a product. As a result we have decided to continue our aim of creating and selling a successful product but instead, to the public who are more interested in purchasing designs. As an extra we have decided to raise money for the HKSF within the school via these food sales.

Because of our survey results the public is now the key audience, and customer for our T-shirts. We plan to ask people on the streets whether or not they would purchase a T-shirt for charity which would cost them approximately 30$ and if so their preferred design. Once we count up our results we can then decide which design to use, where to sell and how we might advertise our event.

Survey questions in chronological order:

1. How old are you?

2. Are you aware of the HKSF?

3. Would you purchase a T-shirt when the proceeds go towards the Hong Kong Shark Foundation charity?

4. Would you donate money?

5. If you were to purchase a T-shirt which is your preferred design?(shown the design sheet)

Survey results

• Posters around school

• Bulletin announcement

(All advertisement for school food sale)

Posters put up in our main selling areas.

Possible distribution of flyers/leaflets

(All advertisement for public product sale)

Discovery Bay holds a flea market on the first Sunday of every month, this is an ideal place for us to sell our product. There's also Stanley market, and markets held all over Hong Kong that we can rent a stall to sell our product at. We could show people our designs and wear our product as well and if they are interested in buying we may take down their names and delivery address and we will take in the money and deliver one weekend.

DB Flea Market: 2/12/2012

Stanley market: During x-mas holiday (date not confirmed

IFC bridge: During x-mas holiday (date not confirmed

Tim

elin

e

Time line objectives:

• Final T-shirt design : We plan to have our final T-shirt design chosen and ready to print on

the 11th of November. We will determine our final design through public surveys on IFC

bridge.

• Printed: On the 28th of November we plan to have our T-shirts printed off and sent back to

us.

• DB Flea market: We plan to sell our T-shirts at the DB flea market and hope to make a good

profit.

• Sale in Stanley market: We plan to sell in Stanley market during Christmas as it is a prime

tourist location and we are likely to make profit as there will be people doing Christmas

shopping

• School bake sale: We plan to hold a bake sale in school on the 8th of January to raise extra

donation money for the HKSF.

• Final sales: We will have our last product sale on the 19th of January in IFC. Once all the

money and shirts have been delivered and collected we will then donate on behalf of Island

School to the HKSF