Audience research Results and Conclusions

By Rory Boyle

What is your gender?I asked this question to Get an idea of who my target audience will be

The majority of the results are male, indicating that most of The people that would buy the magazine would be male

How old are you?I asked how old the people are toSee the age range of my target audience

Over 90% of the people that answered the questionnaire are between 16 and 20, showing that that is the same age range as my target audience.

How often do you buy music magazines?

The answer to this question if fairly even. Most of the people buy music magazine rarely, although its only the most because of 1 person.

The rest of the results are quite even, with sometimes and rarely both at 22.58% each, often at 16.13% and every week and 12.9%

Who is your favourite band?

I asked this question to see what sort of band my target audience would like to see in my magazine. The majority of the bands are rock bands which is what will be featured.

What 3 colours would you associate with rock music?

I asked this question to get an idea of what colours my magazine should be. It’s a rock magazine so the colours have to be linked to the genre in some way, so finding out from the readers what colours they associate with rock will be a good indication of what colour to have my magazine.

The majority have said black, with purple and red coming second, so they're the colours my magazine is going to be

What is your opinion on modern chart music?

I asked this question to see what peoples opinion was on modern chart music to see if I should incorporate some elements of it into my magazine

The majority of people said awful or bearable, indicating that generally people that would read my magazine don’t like modern chart music

What is your favourite genre of music?

I asked this question to see what other sorts of music my target audience would like other than rock.

Most people said either rock, metal or indie, therefore I'm not going to vary the genres of music too much in my magazine

What word would you associate with rock music?

I asked this question to see what sort of words people associated with rock music

Generally people have said things like loud, meaningful and awesome. These are the sort of words that I am going to use in my articles because people obviously associate these with rock.

How many pages would you expect a music magazine to be?

I asked this question to get an idea of how many pages my target audience expect a music magazine to be

I am going to have between 40 and 50 as that’s what the majority of the people said

What would interest you to buy a music magazine?

I asked this question to see what sort of things would make someone buy my magazine

Most people said things like a good front cover, good content with bands people like, and good stories that will interest people. I am going to try to include things that will catch people eye to make them hopefully buy it.