really connect - informal networking morning
DESCRIPTION
Slides from our informal networking coffee morning in Bristol Bordeaux Quay. We frequently host small informal introductions to LinkedIn where people can meet other like minded individuals and ask how LinkedIn applies to their business. If you'd like to discuss holding a similar event for you, please email [email protected]TRANSCRIPT
Naomi Johnson
@ReallyConnect
company/really-connect
Groups/reallyconnect
reallyconnect.com
Who are we, and how do we know this to be true?
+44 20 313 73 313
Mike Clark
Get in touch with Mike?
@MikeClark03
in/mikeclark3
groups/reallyconnect
reallyconnect.com
Worked with 1000's of small business owners to improve their sales & marketing
Provided sales and LinkedIn training for Oracle, IBM, Siemens, Wowcher and many other household blue chip companies
Passionate about empoweringpeople to use LinkedIn to produce REAL results
+44 20 313 73 313
Bert VerdonckBert is an international keynote speaker, a LinkedIn Expert and a creative lifehacker.
Bert has trained hundreds of corporates and thousands of SMEs and freelancers.
Did you know Bert (co-)authored 6 books? Check out his LinkedIn profile for more info!
Get in touch with Bert?
@BertVerdonck
in/bertverdonck
groups/reallyconnect
reallyconnect.com
Naomi Johnson
Training Consultant at Really Connect for 11 months, spoken with 150+ businesses
Small Business Marketing Specialist with 8 years experience
Author ‘Grassroots to Green
Shoots’ www.GrassrootstoGreenShoots.com
Naomi JohnsonGet in touch with Bert?Get in touch with Bert?
+44 20 313 73 313
Get in touch with Bert?
@Coach_Marketing
in/NaomiJohnsonUK
groups/reallyconnect
reallyconnect.com
+ 450 other corporates & 1000’s of SMEs
Agenda
Why Use LinkedIn
Principles of Social Selling
Passive, Active and Proactive
Why Use LinkedIn?“People keep
telling me to use LinkedIn to find
new business, but I have absolutely no idea how!”
Fundamental Principle 1the REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250
Fundamental Principle 1the REAL Power is in the 2nd Degree
Fundamental Principle 2the Networking Attitude
Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return
“Give and Receive”
LinkedIn has the power to:• Generate a list of highly targeted leads
• Keep up to date contact information for your leads
• Background and information to aid research
• Share your message with your target audience
• Keep prospects and clients fully up to date with your activity (and visa versa)
• Leverage the trust already in your network
• Join valuable discussions
• Establish yourself as a Thought Leader
• Get in the drivers seat and leverage ‘word of mouth’ recommendations
• Leverage the trust you’ve spent your entire career building
Why Use LinkedIn?• Saves you time & money• Better quality search results• Improves efficiency• Develop trusting relationships• Saves you money
Get Social
Social Selling
Social Selling
Relationship
Get Social
Image Credit: HikingArtist.com
Feed your prospect little snippets of content that add
value and allow them to gradually get to know you, allowing
them to opt-in at each stage.
Know. Like. Trust.
LinkedIn Strategy Matrix© for OrganisationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization
Branding, Job Openings, Products & Services - Company Profile
Branding, Ads, Job Posts, Interaction- Marketing Solutions (fee)- Talent & Sales Solutions (fee)- Company Status Updates
Find:- Talent Solutions (fee)- Sales Solutions (fee)
CEO, Managers
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Status Updates
See below (all co-workers)
All Co-workers
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Status Updates- Share information & use Polls- Attend events and use (Sub)Groups
Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise
Fundamental Networking Principles
Bert Verdonck & Mike Clark@ReallyConnect