Download - Really Connect - Informal Networking Morning
Naomi Johnson
@ReallyConnect
company/really-connect
Groups/reallyconnect
reallyconnect.com
Who are we, and how do we know this to be true?
+44 20 313 73 313
Mike Clark
Get in touch with Mike?
@MikeClark03
in/mikeclark3
groups/reallyconnect
reallyconnect.com
Worked with 1000's of small business owners to improve their sales & marketing
Provided sales and LinkedIn training for Oracle, IBM, Siemens, Wowcher and many other household blue chip companies
Passionate about empoweringpeople to use LinkedIn to produce REAL results
+44 20 313 73 313
Bert VerdonckBert is an international keynote speaker, a LinkedIn Expert and a creative lifehacker.
Bert has trained hundreds of corporates and thousands of SMEs and freelancers.
Did you know Bert (co-)authored 6 books? Check out his LinkedIn profile for more info!
Get in touch with Bert?
@BertVerdonck
in/bertverdonck
groups/reallyconnect
reallyconnect.com
Naomi Johnson
Training Consultant at Really Connect for 11 months, spoken with 150+ businesses
Small Business Marketing Specialist with 8 years experience
Author ‘Grassroots to Green
Shoots’ www.GrassrootstoGreenShoots.com
Naomi JohnsonGet in touch with Bert?Get in touch with Bert?
+44 20 313 73 313
Get in touch with Bert?
@Coach_Marketing
in/NaomiJohnsonUK
groups/reallyconnect
reallyconnect.com
+ 450 other corporates & 1000’s of SMEs
Agenda
Why Use LinkedIn
Principles of Social Selling
Passive, Active and Proactive
Why Use LinkedIn?“People keep
telling me to use LinkedIn to find
new business, but I have absolutely no idea how!”
Fundamental Principle 1the REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250
Fundamental Principle 1the REAL Power is in the 2nd Degree
Fundamental Principle 2the Networking Attitude
Networking Attitude = sharing information in a reactive and proactive way without expecting anything immediately in return
“Give and Receive”
LinkedIn has the power to:• Generate a list of highly targeted leads
• Keep up to date contact information for your leads
• Background and information to aid research
• Share your message with your target audience
• Keep prospects and clients fully up to date with your activity (and visa versa)
• Leverage the trust already in your network
• Join valuable discussions
• Establish yourself as a Thought Leader
• Get in the drivers seat and leverage ‘word of mouth’ recommendations
• Leverage the trust you’ve spent your entire career building
Why Use LinkedIn?• Saves you time & money• Better quality search results• Improves efficiency• Develop trusting relationships• Saves you money
Get Social
Social Selling
Social Selling
Relationship
Get Social
Image Credit: HikingArtist.com
Feed your prospect little snippets of content that add
value and allow them to gradually get to know you, allowing
them to opt-in at each stage.
Know. Like. Trust.
LinkedIn Strategy Matrix© for OrganisationsPASSIVE STRATEGIES ACTIVE STRATEGIES PROACTIVE STRATEGIES
Organization
Branding, Job Openings, Products & Services - Company Profile
Branding, Ads, Job Posts, Interaction- Marketing Solutions (fee)- Talent & Sales Solutions (fee)- Company Status Updates
Find:- Talent Solutions (fee)- Sales Solutions (fee)
CEO, Managers
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Status Updates
See below (all co-workers)
All Co-workers
Branding & Lead Generation- Personal Profile- Rich Media
Branding, Visibility, Interaction- Group Managers of internal and alumni Groups or external Groups- Active member of internal and external Groups- Status Updates- Share information & use Polls- Attend events and use (Sub)Groups
Find:- New customers- New employees- New partners- New suppliers- Project members- Internal and external expertise
Fundamental Networking Principles
Bert Verdonck & Mike Clark@ReallyConnect
