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Jenn Vlahavas, VP Account Strategy

©2014 MEDIAMATH INC. 1

April 30, 2015

Realizing Customer-Centric Marketingwith Programmatic Technology

53%Demand to deliver more relevant communicationsto customers/be more “customer centric”

eMarketer asked Marketers and Agencies…What factors are responsible for driving investment in data-driven marketing

49%A desire to maximize effectiveness/efficiencyof marketing investments

Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising” in association with Accenture, Nov 5, 2014

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89%Of companies plan to compete primarily on the basis of the customer experience by 2016

Gartner found that:

Source: Winterberry Group, “The Global Review of Data-Driven Marketing and Advertising” in association with Accenture, Nov 5, 2014

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A Customer Journey Has Multiple Touch Points

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Organizational Barriers toRealizing Customer-Centricity

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The opportunity exists…

Programmatic can help you SEIZE itRead: Let us help!

[ ] Evaluates Each Opportunity Dynamically[ ] Activates Data[ ] Embraces Transparency[ ] Personalizes Messages[ ] Minimizes Fragmentation[ ] Optimized Toward What Works

Programmatic Enables Customer-Centric MarketingA Holistic Enterprise Marketing Solution Has 6 Key Tenets

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[1] One-Size-DOES NOT-Fit-AllNor does every impression fit your needs

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[2] Leverage DataBecause siloed data is sad data

[3] Embrace TransparencyPeel back the onion (there may be tears!)

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[] Your Working Media DollarsTransparency into:

[] What’s Working*Transparency into:

[] What Isn’t Working*Transparency into:

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[4] Personalize MessagesRelevance Is Key To A Customer-Centric Journey

Prospecting

Awareness, Engagement

RemarketingRe-engagement, Purchase

RetentionCross-Sell, Upsell, Loyalty

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[5] Internal Reorientation & Alignment…Break Down the Silos!

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Point Solutions Are The Enemy They are immature, selfish & don’t play nice with others

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[6] Optimize ContinuouslyDouble down on what drives outcomes

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MediaMath provides one connected source providing access to addressable media in all channels to deliver more

personalized messages

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economic sense to send a

It no longer makes

of persuading the few.message to the many in hopes

- Lawrence LightFormer CMO, McDonald’s

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- Bonin BoughVP, Global Media & Consumer Engagement, Mondelez International

buy media in a way Why would I not

that I can get data back

and use it to make

smart decisions?

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THANK YOUJenn Vlahavas

@MediaMath

©2014 MEDIAMATH INC