real timmy presentation
TRANSCRIPT
Incorporating Digital Tools into your [Departmental] Marketing
I am Matt W. CummingsPurpose Builder, Civic Leader, Digital Enthusiast
@mattwcummings
Hello!
MarketingThoughts and Implementation
1
“
"As you’ve noticed, people don’t want to be
sold. What people do want is news and information about the things they care about." -- Larry Weber
Marketing is no longer selling a product but it is narrative sharing, it connects people to other people through story.
1Start with your
Values
What defines us
◉ What are the key values that define your organization
Your story communicates your values
Share your Message
2
Share your Message
◉ All people use Social Media.
MORE WHY
◉ It facilitates the development of your students’ public voice.
◉ It builds community. ◉ It’s relatively inexpensive for a much larger reach.◉ Tech skills matter, period.
Deliver your Message
◉ All people use Social Media.◉ All information must be InBound Based
Inbound Marketing
Deliver your Message
◉ All people use Social Media.◉ All information must be InBound Based◉ We will focus on: Facebook and Mailchimp
CreateContent that Attracts
2
Where to CreateCanva Piktochart DaFont
Online Image Editor
The following content is visual. Check the “reach”.
The following content is
not visual. Check the “reach”.
CurateYour Content
3
Curate = Repost
◉ Pull content from places like:○ Alltop - Publishes top stories from blogs, online
magazines, etc..
○ Reddit- Content is upvoted by members
○ Follow Top Followers, share their content
DistributeYour Content
4
TalkTo Your Audience
● Post 3-5 times a week.
● Use FB Insights.● Visual.● Pay to boost.
TalkTo Your Audience
Mailchimp.
● 2-3 Images.● Student driven-content.● Link to external pages ● Subject line describes
contents
AnalyzeYour Content
5
In September 2015, we launched a content posting strategy for two FB pages...
The third page had no content strategy. We used it as a benchmark to measure success.
Content Strategy
Won.
Blue and Green Had Content Plans. Orange didn’t.
Number of Likes
Blue and Green Had Content Plans. Orange didn’t.Daily Number of Facebook Impressions
Blue and Green Had Content Plans. Orange didn’t.Daily Number of FB Reach
Mo MoneyLess Problems
6
Putting the “FUN”
Fundraising
Get the $$$
◉ Build Your Social Capital
Get the $$$
◉ Build Your Social Capital◉ Cultivate before the ask
Get the $$$
◉ Build Your Social Capital◉ Cultivate before the ask◉ Do something awesome
Get the $$$
◉ Build Your Social Capital◉ Cultivate before the ask◉ Do something awesome◉ Set practical goals/timeline
Homework time
:)
Your Content Creation Plan⊙ What are your center/organization’s
core values?⊙ How are these values being fulfilled
by people at your center?⊙ How can you make these content
moments/stories?⊙ Who are the key people you can ask
for money?
