rc capabilities 2009

Insert workgroup logo on slide master Clear and Multicultural Communications Solutions™

2009 ©Rosales LLC

510 Carpenter Lane!Philadelphia, PA 19119!

215-849-0545!www.rosalesc.com!


2009 ©Rosales LLC

Who We Are

We are a social entrepreneurship company that have been leading and helping organizations serving diverse communities Nationally

and Internationally for more than 15 years.


2009 ©Rosales LLC Last Updated: October 28, 2009

To provide our clients with the services and skills they need to develop highly effective consumer-centered messages and strategies designed to engage and inform audiences and inspire them to take action.

Our Mission


2009 ©Rosales LLC

Our Clients


2009 ©Rosales LLC

Capabilities •  Community Outreach:

Unique and effective multicultural grassroots community outreach enables our clients to educate, influence and motivate diverse target audiences.

•  Publishing: Creative publications, multimedia easy-to-read materials and programs that increase clients motivation, behavior change, promote services and products.

•  Marketing: Effective campaigns with a multicultural identity, branding; and strategic promotional activities.

•  Public Relations: Strategic analysis of community needs to develop effective initiatives that will receive local, regional and national attention.


2009 ©Rosales LLC

Why are we your best choice?

•  We recognize that each community is different.

•  We adapt each program and message to the needs and expectations of the end user.

•  We strive for reducing language, literacy and culture barriers.


2009 ©Rosales LLC

How do we do it?

•  We utilize our experience, community knowledge, dedicated commitment and establish a long-term working relationships with you.

•  We match the most appropriate team of professionals and experts to meet your project and audience needs.


2009 ©Rosales LLC

Our Aims

1.  To design effective programs that will help those in need. 2.  To write, develop and translate culturally and linguistically appropriate

publications and campaigns. 3.  To deliver your messages and products to your target audience. 4.  To assist you in working with diverse, hard to reach populations.


2009 ©Rosales LLC

Our Brands and Divisions


2009 ©Rosales LLC

Our Brands and Divisions (Cont.)


2009 ©Rosales LLC

The Plan: •  Providing multicultural/multilingual adaptation and

solutions. •  Providing certificate of cultural adaptation. •  Product testing with community and diverse

audience.

The End Result: •  Consumer use resources wisely •  Your efforts are cost effective •  You maximize your limited resources.

Everyone wins!!


2009 ©Rosales LLC

About Multilingual / Multicultural Services!


2009 ©Rosales LLC

We Produce Clear Translations That Are Accurate: •  Faithful to the source text, the facts and meaning Easy to Understand: •  Use words familiar to the target audience •  Flow with clarity and the richness of the target

language Appropriate in: •  Cultural approach •  Style Read Well: •  Match the register of the source document Accomplish the Intended Purpose: •  Motivate audiences to take desire action, •  Inform clients of services available •  Clarify and educate valuable messages Keep the Company’s Goals: •  Serve the needs of the end user •  Keep in mind the requester desire •  Maintain purpose and intention

•  Serve the needs of the end useKeep in mind the resire •  Maintain purpose and intention


2009 ©Rosales LLC

Translation / Transcreation Experience

•  Industry-specific knowledge •  Access to a large network of

native, experienced and accredited translators

•  Translation in more than 40 languages

•  Effective translation management processes

•  In-house graphic and layout (translations are produced in the original layout and media outputs.)

•  A variety of design software options and memory tools and media outputs (HTML, XML, PDF, Doc, Txt, Qx, Ind, etc.)


2009 ©Rosales LLC

Why Clients Choose our Translation Services?

1. We have been advocating for language access services nationally since 1994

2. We follow industry standards •  ASTM F2575 - 06 Standard Guide for Quality

Assurance in Translation 3. We implement company policies and procedures •  A translation process that is based on best practices •  Translation testing with target audience when needed-

focus groups or individual interviews •  Transcreation, adaptation to the culture of the target

group 4. We Quality Assurance Tools •  A translation brief – to assess target audience and

project specifications •  Readability and plain language assessment


2009 ©Rosales LLC

Why Clients Choose our Translation Services? (Cont.)

5. National speakers and authors of “Translating Across Cultures- presented at national and international conferences since 1992

6. Co-author and contributor of the translation tools “More Than Words” by Hablemos Juntos a program of the Robert Wood Johnson Foundation-2009

7. We Use a Team Approach •  At least 3 language experts – a translators, a

project manager, and editor/checker– all experience in the subject matter – for each project

8. Develop glossaries and databases for consistency, terminology management and automated terminology usage


2009 ©Rosales LLC

We Hire Qualified Translators A. Recruitment Pre-Qualifications: •  Translators must have one or two of the following

requirements: •  ATA accreditation OR Interpreters Certification •  5 years of experience in translating for a specific

industry area •  OR Translation certification by an accredited

university B. Selection and linguistic requirements •  Show translations samples •  Pass a translation test (evaluated by two of our best

translators). •  Pass a language Test (English and Native

Language) C. Selected translators go through the following

trainings •  RC plain language translations principles •  RC translation process •  Translation standards and forms (brief, project

management process and electronic tools) D. Selected translators agree to follow RC •  Guidelines, •  QA tools and check lists


2009 ©Rosales LLC

Sample of a Translation Project Description:

Translation, Adaptation, and Desktop Publishing Services

Topic: Alzheimer’s Social Marketing Campaign

Markets: 5 States -South Florida, Los Angeles, San Antonio, Phoenix and New Jersey

Documents Translated and Back Translated

•  Professional Materials 11 •  Consumer Materials 5 •  Web Pages 5 •  Community Relation Materials 14 •  Screening Tools 5 Certificates •  ATA and Back Translation Time Line: 90 days Programs Used: •  InDesign, Quark Passport, Trados, Adobe

Accrobat, TOMS,


2009 ©Rosales LLC

Translation Certificates We provide ATA and Back Translation Certificates: •  Translation done by a translator with an updated certificate or accreditation

by the American Translators Association Back Translation (as per request): •  We send translation to a third party translator of the source language •  We compare the two documents - Original Source and Back translation •  We certify that the to document comply with accuracy and provide Rosales

Communications Certification - notarized by a public notary


2009 ©Rosales LLC

Bilingual Plain Language Services

•  Simplification of English documents

•  Translation of Plain language/health literacy documents

•  Readability assessment of English and Spanish Documents

•  Certificate of readability


2009 ©Rosales LLC

Aracely Rosales and Carlos Rosales, Principals

Last Updated: October 28, 2009

President’s Background

Groups and Memberships: •  ATA Member since 1994 •  Founder of the National Clear Language Group experts in health literacy, plain language and

cross cultural communications •  Founder of Plain Language and Culture •  MSDC The Minority Supplier Development Council of PA-NJ-DE •  MBEC Minority Business Enterprise Council, City of Philadelphia.

Awards: •  The Robert Wood Johnson Foundation Community Leader National Award •  Latino Business Women of the Year, by AL DIA Philadelphia •  Against all Ads Pennsylvania Governors of Latino Affairs Award •  Selected to be featured for national work and influence in improving national cultural competent

services by for the Robert Wood Johnson Foundation 2009-Web Profile •  Selected by Global Philadelphia, Michael Nutter, Philadelphia Major’s Cultural Competency and

Language Access Initiative, 2009

rc capabilities 2009

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multicultural identity

effective programs

effective campaigns

community knowledge

effective initiatives