Rami Mustafa Atassi

Dubai, United Arab EmiratesMobile +971-56-3003200

Email: rami.alatassi@outlook.com

CAREER OBJECTIVEAn ambitious, highly motivated and energetic sales executive with excellent marketing and business development skills. Experience of managing sales and merchandising for established retail outlets, franchises and international brands. A results orientated professional with a proven ability to get results, generate revenue, improve service as well as reduce costs. Over 6 years marketing experience of working in competitive industries and successfully identifying, developing and managing new business opportunities within these markets.

SUMMARY

Sales executive with more than 6 years of business-to-business experience in the sales arena, combined with additional business-to-consumer experience. Background includes both account management and new business development. Recognized for exceeding goals, as well as establishing, conveying, and implementing vision. Proven record of success launching new products and creating name recognition in a highly competitive marketplace. Called on major decision-makers and served in a consultative capacity, building rapport and fostering relationships.

• Team Motivation • Tracking Results• Time Management • Team Leadership• SWOT Analyses • Strategic Sales Planning• Creating Bid Proposals • Industry Networking• Market Expansion • Written/Verbal Communication• Telephone Communications • Promotional Activities• Competitor Analysis • Conflict Resolution• Cash Balancing • Cold Calling

EMPLOYMENT EXPERIENCE

Showroom in Charge Dubai, UAEComfort plus, Tempur

• Coordinated the operation of the showroom by establishing goals for sales consultants. • Assisted sales consultants in the selling process whenever needed.  • Performed additional functions that may be assigned at the discretion of management. • Maintained showroom in a superior condition. • Lead and educated on the showroom floor.  • Recruited to fill the showroom pipeline as needed.  • Maintain and manage showroom premises. • Assist customers with product selection and suggest merchandise according to needs. • Ensure all ordered items are delivered as promised. • Streamlined showroom operations by providing rigorous management and customer service training to staff. •  Designed and implemented a new sales strategy that increased sales by 25%. • Respond to customer inquiries. • Completing store operational requirements by scheduling and assigning employees; following up on work

results.

Sales Supervisor Dubai, UAEChalhoub Group,Tumi and St DuPont Brands• Developed and maintained relationships with buyers, and wholesale managers• Delivered sales presentations, seminars and training classes to clients and partners• Prepared comprehensive analyses of deal points, structuring, and implementation plans• Attended trade shows, seminars, and channel partner events.• Develops and maintains a customer database.• Make sure that the company’s brands are implemented in a good way within the retail environment.• Worked together with market tour conductors and company representatives to ensure total customer

fulfillment• Performed all merchandise purchasing, planning and promotional strategy to maximize sales volume, gross

margins, and inventory turnover for assigned departments in all retail outlets nationwide• Completed all facets of retail store management including client relations, training, scheduling, visual

merchandising, sales, marketing, inventory control, employee supervision, and acted as liaison between regional managers, account executives, staff, and other store locations

• Monitors competitors, market conditions and product development • Established and maintained current client and potential client relationship

Sales coordinatorDubai Holding Group, Dubai, UAE Zara

• Managing sales and support staff to perform all aspects of retail store operation.• Maintaining store staff by recruiting, selecting, orienting, and training employees.• Maintaining store staff job results by coaching, counseling, and disciplining employees; planning, monitoring,

and appraising job results.• Determinates product lines, maintaining inventory levels, managing vendors, designing marketing and sales

campaigns, oversaw merchandising, and supervising business services team.• Identifying current and future customer requirements by establishing rapport with potential and actual

customers and other persons in a position to understand service requirements.• Ensuring standards for quality, customer service and health and safety are met.• Initiating changes to improve the business• Contributing to team effort by accomplishing related results as needed.• Coaching & mentoring employees on business development, personal growth & performance management.• Emphasizing sales performance and high standards of store operations.• Directing complete remodeling of assigned retail areas.• Ensuring regular audits & reviews to meet desired standard

Sales Executive Mango Syria

• Ensured the highest levels of customer service and satisfaction• Responsible for maximizing Store’s contribution through exploiting every opportunity to drive Sales, reduce

stock loss and maintain cost controls and delivering the highest level of customer service.• Advised customers on new styles, cosmetics trends, and product features• Marketed and sold women's cosmetics in an upscale boutique• Serve as Retail Sales Executive for MIKYAJY – Responsible for promoting Sales of Cosmetics, Fragrances.• Consistently achieved exceptional sales by applying influential selling techniques and Demonstrating dynamic

customer service through personalized communications.• Manage new stock arrivals, display and communication to customers on new stock arrivals• Prepare Buyers Reports, Financial Reports, and Category’s Report on Weekly and Monthly Basis.• Applying, maintaining guidelines and standards for visual presentation and store –section appearance,

recommending, and coordinating in-store promotions.

EDUCATION AND CREDENTIALS

Diploma, Information Technology EngineeringInformation Technology Middle institute, Syria - related courses. Public Relations in Alghurair University UAE- Dubai

TRAINING, SKILLS & SEMINARS

• Total Quality Management, Dubai, 2012

• Store Management, Dubai, 2012

• ART of Selling, Dubai, 2012

• Service Excellence, Dubai, 2013

• Visual Merchandising, Dubai, 2013

• Fashion Terminology, Dubai, 2014

• Intro to Luxury, Dubai, 2014

SPECIAL SKILLS

Computer & IT –

Microsoft Office™ (Word™, Excel™ PowerPoint™)Windows™ (7™, Vista™, XP™)Adobe™

Language –

Arabic-FluentEnglish-Fluent

Russian-Spoken

PERSONAL INFORMATION

Marital status: Single