Google Confidential and Proprietary 1

101Tips and tools for nonprofits

Mike HeslinU.S. Community AffairsFebruary 19, 2009

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Why we’re here

• Google’s mission

• Access

• Commitment

• Collaboration

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Agenda

• Philanthropy at Google

• Google for Non-profits

– Increase awareness

– Collaborate

– Stay informed

Philanthropy

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Google.org

• RE<C

• RechargeIT

• Predict & Prevent

• Inform & Empower

• SMEs

http://www.google.org

Philanthropy at Google

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Employee Initiatives

• Gift matching

• Self-powered commuters

• 20% projects

• GoogleServe

Philanthropy at Google

Increase awareness

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Your message everywhere

• Get your brand and message out where users are

• Bring back traffic and dollars to you

Google Grants

Google Checkout for Nonprofits

YouTube Grants

Google Maps + Earth

Blogger

iGoogle

Subscribed Links

Google Groups

Analytics

Increase awareness

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Google Grants

• Place your nonprofit ad next to Google search results

• Extend your message to target audiences

• Recruit members, donors, and subscribers

• Track performance

http://www.google.com/grants

Increase awareness

“Our online contributions have quadrupled, and our website sign-ups have increased ten-fold.”

- AdoptADoctor.org

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Google Grants ApplicationIncrease awareness

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Increase contributions with Google Checkout

• Place a donate button on your website or YouTube channel

• Free donation processing for Google Grants recipients

• Make it easy for contributors to give again

Increase awareness

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YouTube Grants

• Broadcast your cause

• Create a custom YouTube channel

• Recruit members, donors, and subscribers

http://www.youtube.com/nonprofits

Increase awareness

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Donatebutton

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Organize on the Ground: Google MapsIncrease awareness

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Visualize your cause: Google Earth

• Create an immersive experience that showcases your work

• Connect your message to its geographic context

• Work with an incredible Outreach team dedicated to nonprofits

http://www.google.com/earth/outreach

Increase awareness

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Publish instantly

• Publish updates and commentary with minimal hassle

• Exercise thought leadership and build community

• Upload photos and embed video

Increase awareness

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Stay in touch every day: Personalized Homepages

• Users put your interactive gadget on their personalized Google homepages

• You interact with them every time they log on

Increase awareness

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Drive traffic to your site

One click from your

site toiGoogle

Many clicksfrom your

gadget to your website

Increase awareness

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Subscribed Links

• Subscribed Links are like Sponsored Links, except…

• Users subscribe to your results

• They turn to you as a trusted source for all of their searches

Increase awareness

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Google Groups

• Discussion groups

• Web pages

• File upload

• Mailing lists

• E-mail newsletters

Increase awareness

Subscribe to our newsletter

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Did they get the message? Google Analytics

Detailed metrics:

• Who’s coming to your site

• How many

• Where they’re from

• What they spend time on

• What languages they speak

… and lots more

Increase awareness

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In conclusion: Your message everywhere

• Get your brand and message out where users are

• Bring back traffic and dollars to you

Google Grants

Google Checkout for Nonprofits

YouTube Grants

Google Maps + Earth

Blogger

iGoogle

Subscribed Links

Google Groups

Analytics

Increase awareness

Collaborate

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Everyone on the same page

• Real-time collaboration

• Any time, anywhere access

• Customized for your brand and your domain

• Added value and ROI

Google Apps for Nonprofits

Gmail

Calendar

Documents

Spreadsheets

Presentations

Forms

Moderator

Administrator Console

Collaborate

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Google Apps for Nonprofits

• Software that enables collaboration

• All documents, calendars, and e-mail stored online so everyone goes to one document

• E-mail addresses can be maintained

• 24/7 phone support

http://www.google.com/a/npo

Collaborate

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Collaborating like it’s 1999: Pain and frustration

Rachel

John

Bob

Sally

Version 1.1

Version 1.2

Version 1.3

Version 1.4

Revision1.0

John

Bob

Sally

Version 2.1

Version 2.2

Version 2.3

Revision2.0

???

Collaborate

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Host your documents onlineCollaborate

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GmailMake e-mail a usable information tool

TalkInstant communication within and outside your org

CalendarPersonal, shared, and public calendars

DocumentsSimple real-time document collaboration from anywhere

More to come… Additional offerings in the future.

Real collaborationCollaborate

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Collaborate

Gmail: Make sense of your e-mail

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• How does it work?

• See shared and public calendar information all in one place, right alongside your schedule

• Set up automatic event reminders, including mobile phone notifications, andinstantly bring up anything on your calendar with the built-in search tool

Google Calendar: Shared calendars made easyCollaborate

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• How does it work?

• Import your existing documents and spreadsheets or create new ones from scratch

• Share and edit your documents and spreadsheets from anywhere online

• Invite people to your documents and spreadsheets and make changes together at the same time

Google Docs: One document in one place Collaborate

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Forms: Reach out to audiences large and small Collaborate

1. Create

3. Analyze

2. Distribute

Moderator: Let the cream rise to the top

• Solicit questions or ideas on any topic

• Participants vote “yes,” “no,” or “meh” on all posts

• Posts ranked by popularity

Collaborate

http://moderator.appspot.com

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• Manage user accounts and mailing lists

• Choose which services your users can access

• Customize your domain with logo and colors

• Monitor usage of services by your user base

Administrator ConsoleCollaborate

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•Case Study: Washington, DC

•38,000 employees to Gmail and Apps

•Voluntary migration among employees

•Fall 2008 job fair

Return On InvestmentCollaborate

"Why should I spend millions on enterprise apps when I can do it at one-tenth cost and ten times the speed? It's a win-win for me."

Vivek KundraCTO, District of Columbia

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In conclusion: Everyone on the same page

• Real-time collaboration

• Any time, anywhere access

• Customized for your brand and your domain

• Added value and ROI

Google Apps for Nonprofits

Gmail

Calendar

Documents

Spreadsheets

Presentations

Forms

Moderator

Administrator Console

Collaborate

In conclusion: Everyone on the same pageCollaborate

mheslin@google.com