google for nonprofits googlefest
DESCRIPTION
Slides from googlefest (https://sites.google.com/site/googfest/), highlights Google tools available for nonprofits.TRANSCRIPT
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Google Tools for NonprofitsTina Arnoldi
Google Analytics & AdWords Qualified
(843) 723-3635Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.comwww.palmettotechnologyhub.org
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Let’s talk about….• Google Sites• Google Voice• Google Docs• Google Analytics• Google AdWords• Gmail
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Sites.Google.com
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Google.com/Voice
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Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails)
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Google DocsOverwhelming, right?
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Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search
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Google Docs
Add your comments to a document.
Not a fan of “track changes” in Microsoft Word?
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Google Docs• You can also use Docs to collect survey data (forms)
• Different types of questions• Notification rules• Edit confirmation
• See www.tinaarnoldi.com for a short ‘how-to’ tutorial
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Google Docs• … and the results are dropped into a form.• Summarize data• Revision history• Share with other users• Export• Do a test (make sure you have the right question type)
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Google Analytics
Is anyone visiting your web-site?
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Google Analytics• Dashboard– Info at a glance
• Annotation– Noteworthy event
• Bounce rate– Site vs. Blog
• New Visits– Attracting new
people– Vs. visitors
• % Change – What happened?
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Google Analytics
Your goal is an action you want your web-visitors to take:
• Visit volunteer page• Donate• Sign up for an event• Go to social media
profile• Download an application
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Google AdWords
You can drive even more traffic
with Google AdWords.
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Google AdWords for Nonprofitskeyword search: “donate nonprofits”
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AdWords• Campaign (topic) – Ad group (specific service/product)• Ad• Ad
– 10 – 30 keywords (avoid duplication across ads)
– Ad group• Ad• Ad
– 10 – 30 keywords
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Google AdWords
Nonprofit ad group
• Ad • Ad• Ad
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Google AdWords for Nonprofits
KeywordsBroad foundation • Community foundation
• Foundation building
“phrase” “community Foundation”
• Coastal Community Foundation• Community Foundation donations
[exact] [community foundation]
• Community Foundation
-negative Community foundation –California
• Will exclude results for Coastal Community Foundation in California
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Volunteer Resources
The Analysis Exchangewww.webanalyticsdemystified.com
Media Causewww.mediacause.org
Palmetto Technology Hubwww.PalmettoTechnologyHub.org
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Upcoming Events
scpath.eventbrite.com
• Socializing & Skill sharing• Computer security & your nonprofit
Charleston AMA Marketing Bootcamp
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Google Tools for NonprofitsTina Arnoldi
Google Analytics & AdWords Qualified
(843) 723-3635Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.comwww.palmettotechnologyhub.org